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[interviewer] In this age of social media, what would you say to young people about...?
Turn it off.
That's what I would say. It's hard for young people now 'cause they're hooked,
they're addicted.
If you don't think you're addicted and I'm talking about anyone
from the highest to the lowest, if you don't think you're addicted
then see if you can turn it off for a week.
[keyboard strokes]
Basically everyone is a Yelp review and I'm not okay with it.
What? What, where am I?
Wait, wait! Hold on.
Wait, hold on.
Wait! Am I on my bed or a couch?
But
like
can't see everyone contact him.
I don't know what my life is.
I have no idea why pants are on me.
I sleep naked no matter what.
I have no idea what boy put pants on me, but they're Gucci.
I don't care.
That's my roommate's room, isn't even my room. Oh my god!
♪♪♪
Hello Pretoria! We are here!
Yay! It looks so awesome.
Hi, how are you? How are you?
[crowd screaming]
[Bonang] I think a public figure is a person whose job requires the public's interest.
A public figure is somebody who is celebrated in the public,
who becomes to a certain degree, a public asset.
I think the first time I realized I could be someone influential
was around the age of nineteen, twenty years old.
I started a music show called 'Live' on a CBC One.
It was the biggest music show in the country, still is.
And I think you know when my fame and my brand kind of grew around that time
that's when I realized maybe I could be somebody
that you know, people actually listen to.
My name is Emmett Sparling and I'm a travel adventure photographer and videographer.
It was in 2013 I--
when I picked up my first camera and realized that I wanted to be a photographer.
So, I think I was 13 or 14 and I just became obsessed with it and I'm still obsessed with it.
And I just do it every single day.
My name is Thomas Sebastian Tribbie Matheson.
I'm a proud Midwest faggot and I am a memer.
Everyone on the streets unfortunately knows me as you've got no mail.
I just really want to make people laugh but I cause a lot of drama.
I've had boyfriend's break up with me because I'm too famous.
Oh my god, I've gotten blocked by almost every celebrity known to man
all because they don't like to hear the truth.
Who the fuck knew what a meme was five years ago?
Like and now like I'm like trying to figure out
like, "Oh shit!" like, "Where do I start?"
People suck! They need to be called out is really simple.
So, I have three interns.
One does my day-to-day, one does my research
because I work with like a lot of companies
that I have no fucking idea what they-- what they are.
Like, my perfect example is zing zang's the biggest Bloody Mary mix in the world
and I was like-- I thought I was like going to a meeting for like fucking like Type O.
I don't even-- like I had no idea. And then one just takes care of me at night
because I'm a bit of a mess.
Wow, I love heavy bullet bills.
Where's my phone?
Cameron, oh man, can I have weed?
What the heck is this? Gross!
You good?
Thing's it's kind of difficult and the crazy thing with Instagram thing is
you get it overnight so,
you just like it-- like thrown into it.
You've literally no idea what's about to happen. Like being a public figure
is such a new term that you really don't know what to do.
[Greg] The biggest impact of my father's passing was
it gave me a lot of pressure, you know.
As I grew up I just saw this amazing man that accomplish anything,
that achieved so much success and with him gone I was like,
shit, no one's there to show me the ropes.
My mentor that was going to help me, teach me how to you know become successful
is no longer there. It you know, forced me to really like come out of my shell
and really achieve what I wanted to achieve.
I had this idea. I was like, "You know what? I don't just want to do personal training.
That's not big enough. How can I impact the world?
How can I help tons of people get in shape? How can I build something big here?"
And that's when I had the idea. Like, you know what? I need to be online.
I need to start a website teaching my approach to fitness.
I came up with the Bake Session.
Just fucking around and shit! Mother fucker I did some shit live one day and they had
a hundred thousand views when I woke up in the morning.
I just kept doing it and that's how I came up with the Bake Session.
I gotta bake another one on, baby! Boy what the fuck is them on your feet there?
You must be ready to attend this barbecue, my brethren.
Yeah barbecue, first off the Mike's beefy as hell with extra cheese and cilantro.
Yo asking trip to Statue of Liberty, long fee there's Long John Silver fee,
there's Texas Lone Ranger fee,
there's Longhorn stakeout fee, there's the longest job fee, there's four for long fee,
there's long live the king fee, there's can we all just get along fee,
there's boy if you power walk one time, the world going to end Judgment Day fee, boy.
It felt so good, man. It felt like--
it felt like my life was changing because where I come from
it's fucked up as you can see. You know, Chicago it's a beaut--
it's this it's beautiful but sad at the same time. You know what I'm saying?
So shit felt good man, but now when I go outside everybody want to take pictures and shit.
I can't eat it. I gotta be low key, can't even roll in peace.
Everybody knows me! Freak O that.
[Emma] I started on Instagram about five years ago.
I went on a little reality TV program called "The Bachelor."
And I literally came out eight days later with about 40,000 Instagram followers.
I've started from there.
That kind of just happened but it wasn't like I decided
I'm going to be a social media influencer.
It literally just happened like it just evolved. I started just taking photos of what I liked.
And then I started getting paid for it. And I started working with amazing brands
that I loved. And then all of a sudden--well, we're here!
Keep walking!
It's completely changed my life, not just being an influencer but my social media agency
and buy my clothes wouldn't actually exist without social media or ideally Instagram.
[Rebecca] Devour Power started approximately 6 years ago now,
when we first started dating believe it or not in New York City.
We were going out to eat a lot.
I mean what else is there to do in New York City besides eat and drink
as a new couple kind of thing? We wanted a fun outlet.
So we are at the Sugar Factory,
here in Meatpacking for the Oh La La chocolate party. We're very excited.
It is Tuesday which means...
Tacos?
Taco Tuesday! It's my favorite day of the week!
Full and happy!
I left a job in the medical field with you know--
nice benefits and everything to go into the Instagram and social media world
which to be honest, I didn't-- I wasn't sure and-- but it just felt right.
It felt right to me and it felt right to Rebecca so we did it.
Fast forward about five or six years, we're over half a million followers.
I would say social media completely changed our business.
Not only did it completely change our business, it pretty much started our business.
We went-- when we started Devour Power on Instagram,
we had no idea how fast it would grow and how to really market food.
Through experience we figured out how to take really good pictures of food,
really good videos of food and really how to market food
specifically for restaurants and brands.
And we realized that our expertise could really help out a lot of local restaurants.
[Rianette] Looking at celebrities and big people with influence,
I think they've got a very, very big responsibility because so many people follow them.
And I think they're also in a fantastic space where they can impact lives,
they can change social behavior, and they can actually make the world a better place.
I think if someone can make a career off Instagram, or a career off Twitter,
or a career off something, I think go, the world is hard you know. Do what you got to do.
I think it's really cool that people are taking power to their own hands.
I need a microphone. Microphone!
Who's here for the first time? Is Pretoria going to show us a good time today?
Welcome to the Grand White Dinner, ladies and gents.
Okay, we're celebrating our fifth birthday anniversary this year.
It is a very, very special one.
We asked all of you to come in white and a touch of blue because as we all know
we're trying to raise awareness for the water crisis down in Cape Town.
Make sure your phones are out. Make sure you are live on Instagram, on Twitter,
and Facebook because the party is about to start, Pretoria!
-Are you guys ready? -[all cheering]
Welcome to Grand White Dinner!
Because of my social media, I've been able to meet a lot more people.
I've been able to travel a lot more.
I can't imagine what still awaits. I can't wait to see
how much of Africa the world can take in.
Now, I think it's the perfect time.
The spotlight is on this beautiful continent, the people, the fashion, the food,
the music, the culture, the history and it's also a great time for women.
Women around the world, women empowerment, powerful movements that have been started
all across the globe and I think you know, when we use social media
the right way, we can change the world.
My definition of a public figure is someone who takes
what the world needs at large,
seriously.
Social needs, economic needs,
political needs.
We are free,
we are strong,
we are one massive collective voice. That is what Rose Army is about.
It is about all of us being roses in our own life.
Not me, the actual flower, because we have thorns.
[whistles]
And our thorns carry justice.
Social media has been huge in spreading my message
which really is just a message that's pro humanity and pro thought, you know,
trying to make people smarter, really.
I'm not saying I'm the smartest. I'm just saying, I know smart enough
to know that we need to have a lot of conversations we're not having.
And so I thought, well, let me figure out how we can have these conversations
and it was through social media.
-Okay Lucas, you got-- we're going to do some filming... -Yeah, we're all set.
Do some boxing for the old, Instagram, YouTube video.
Kinobody really took off when I really hammered down on YouTube.
So the time you know, we built this website, this blog,
we had you know a hundred thousand visits a month which was good,
but I you know-- I was a decent--I got, I got very good at writing articles
and people loved it. But I was meant to be on camera, you know.
It may take me all day to write one article, but in like a few hours I could film
a bunch of videos. And once I started doing YouTube videos,
people really, really liked that.
Check this out! This is in three months,
first place in our transformation contest.
Chad lost 36 pounds of fat. Went from here to here!
In second place, in just three months,
Colton Morgan shred off a ton of fat got shredded!
Look at what these guys are doing in just three months.
Internet fasting lifting, three times per week, it's just crazy.
Look at this you know, you have we have all these crazy transformations.
We have over two hundred thousand people doing a program right now
and we have a very active Facebook group.
And every day we hear about these new transformations and the YouTube channel,
the people that even-- didn't even buy a program they-- there's over 60 million views,
all very educational content. So I would say we've helped millions now.
When I first started getting these transformations years ago, oh my god, I'd have like--
I don't know, like tears. I couldn't believe it because it's not when these people tell you,
you know, I've lost 30 pounds.
It's not just that I lost 30 pounds it's like I lost 30 pounds and you know
I achieved my best physique ever and now this and this happened.
That's it! That's the 30 pounds,
the 30 pounds of muscle, 30 pounds of fat, that's not it.
It's the-- and then all of a sudden I'm doing what I love or I'm living--
I'm confident with my friends. And it's, it's that part of story
that really like touches me.
My claim to fame besides my amazing personality is I did the first-ever fashion campaign
with memes for Gucci.
Like try, literally waking up and just seeing a DM from
check mark Gucci and was like,
"Hey, we would love to talk to you about memes."
Like what the actual fuck!
It surprised me, how this has become an actual enterprise, if I may put it.
People are going into full-time youtubing, for example,
full time social media connecting, social media influencer.
Now we've got this-- such a recognition.
I think it's awesome in terms of social media being a platform,
compatible with the person's personality.
If, if, if the social media influences personality is such that they need
such a platform to express themselves.
Meanwhile, now I'm like the king of nightlife in New York.
Move!
And people like beg me to get into parties.
And I'm just like, "Who are you?"
And they're like, "I follow you." I was like, "Congratulations!
There's 71-- there's 75 thousand people that do that, too, like I don't know.
Hey Cheers! Yo, cheers
to being fabulous,
fun-employed and making everyone fuckin hate you!
I hope not.
Night life!
Actually, fuck Little Miss Sunshine.
My accountant the other day said my biggest expenses--get ready--
were Chipotle and Uber because I love Chipotle more than anything.
Cheers!
You okay?
So before I was in social media, I worked in comedy. Shocker!
I literally--
I was like the arbiter of taste-- like I would get to choose like,
who got to go on stage because people have really bad taste in America.
And they want to make money, so it's very simple.
And then I had a horrible, beyond horrible, scary ex-boyfriend
that stalked me and I said if I ever went-- if I ever had a thousand followers,
I would go public.
And so
I had a thousand followers and I went public and then I just like catapulted.
Like everyone was like, "Holy shit who's this person?" I was like, "Oh shit it's-- it's me."
Like-- [laughing]
But I it's just very simple, I really just want to make people laugh.
And like I'm really nice to my fans, sometimes even when I'm not in the best mood
I'll still be nice to them. And I mean, I know--
like I know that I'm a public figure and there's no getting around that.
Like Instagram made me this and I'm not going to-- I'm not going to deny it.
[disco music, screaming]
[man] Oh my god!
[Donterio] I ain't gonna lie, Instagram though and Facebook social media, period.
It changed my life, man! Changed my life, man! Shit changed my life.
It's actually good for you, so if you have a goal or a dream
whatever you trying to pursue in life,
go through social media, you know I'm saying?
I know everything works through social media so that's not nothing big to tell you,
but stay focused at that shit man because that shit can change your life.
I made-- like I don't work a job, this is my career, you know what I'm saying?
Like social media actually changed my life. Now I have real career things going on
from movies, to TV shows, to music with legends, all that shit man!
Shit changed my motherfucking life.
♪♪♪
[Emmet] Social media means to me, a way for creative people to become
something that was impossible to become like even ten years ago.
It kind of gives you a way to connect with people that is like completely new.
So like I have people that I feel like I'm friends with but I've never actually
met them before. But we know each other through Instagram.
As a landscape photographer, ten years ago being stopped in the street and people asking you
if they can take a selfie with you or just telling me that they liked
my photos or something-- like that was unheard of ten years ago.
I've had people come up to me and they're shaking because
they feel like they're meeting a celebrity
but in reality I just have like 200k on Instagram.
It isn't spectacular. Sometimes I wake up and I'm just like--
I start questioning like, what is life? Like this is insane.
This is amazing. The amount of people that would dream to be here.
My fans are crazy. They tattoo my name on their arms.
A couple of months ago, I was in Cape Town at the airport and usually
when people meet me they get really engulfed and kind of overwhelmed with emotion.
Girls particularly, love to-- love to cry and I mean they weep.
Like really weep and this girl was yelling and screaming
and weeping in the middle of the airport at the top of her lungs.
Everybody thought she was having like it's I don't-- like it the heart attack or something.
And we had to just remove her out of the public space,
took her to like a private room, had to give her sugar water.
It was quite something, quite something.
What's really crazy is when you go out with a girl that has no idea who--
like she has no idea who you are and you know this casual date and
then five people come up to you.
And she's like, wait a second you never told me what you do.
I'm like, well, I just said I was internet marketer. I just do internet stuff.
He went on a date, he went to three different spots, two different spots
people were asking for pictures and autographs on that date.
-Probably the best date of your life. -[laughing]
Now one thing you can't leave the crib without is money.
You got to make sure you got money in your pocket. This is light.
This is my pocket change for the day or your phone or you-- or your phone charger.
Need your iPhone charger if this mother fucker phone, go dead in this rap.
When I go outside a lot of people want to take pictures with me, especially in Chicago.
So I got to make sure I'm good, man.
Mother fuckers everywhere I go they want to take pictures and shit.
Got to have a twisty, the twisty way, you can't go wrong without that.
You know what I'm saying?
It's a motherfucking throw, right. You dig? Oh baby.
And we're dope!
♪♪♪
[Bonang] My reality show "Being Ponang" and I think the message around it is really truly
about you know hard work.
It follows my-- my daily life which is moving from one project to the next,
moving from one shoot to the next, moving from one country to the next
and the message that I definitely wanted to portray with that show was
just to show how much work actually goes into entertainment.
You know, a lot of people think glitz and glam when they see or hear us.
And they don't really respect the profession that is TV presenting
and what goes in to becoming a successful media personality.
People think it's so easy. It's a lot of work. It really is.
We need to work long hours and we must work at least 60 to 75 hours a week,
depending on the week. But it's so cool to experience things that you know
normally we wouldn't be able to experience, especially in a nine-to-five
or in the operating room being on call all the time.
It was difficult to even plan a vacation for three days to go to like Miami, never mind the fact
that you know this summer where we're headed? We're going to London, Amsterdam,
Copenhagen, Prague and back.
-All within like two weeks just-- just because. -Right.
A lot of people pay me to Rose people, like a lot of people pay me to bake people,
you know I'm saying? And when I bake celebrities, I just bake what's trending.
I get like-- if you fuck up on-- if you fuck up on social media and you're a celebrity
I'm gonna tell you something. I get a lot of DM's about you motherfuckers.
Like get his ass, get his ass and when I get a lot of DM's--
if I get a lot of DM's about you,
fifty, sixty to a hundred DM's about the same motherfucker,
I'm going to roast your ass. I'm going to bake you. It's done.
You're barbecued. Oh baby you're barbecued.
One of the greatest Indian players of all time but you must be ready
to attend this barbecue my brethren.
Yeah, barbecue-- I'm too sexy for game one, looking ass boy, your ass
showed up to the game with some shorts on and came up short.
Sorry for your loss, ugly ass but the matter of fact you're ass
dressed like you for the yellow.
You know I play a mean harmonica right? Dumb ass tutee-fruity saxophone player, looking as
gay man in black character, looking as petty CIA agent,
looking at a scandalous and looking at your ass dressed like a Scottish bartender,
as a matter of fact your ass dressed like you'd be stripping at Men's Wearhouse,
dumbass why the fuck you got that purse full though?
You broke this head boy? Your ass smuggling in the locker room for Jr. Smith
that's why he did that dumbass plan at the end of the game.
Stupid ass but what the fuck is them on your feet there?
Big booties, yodel-le-he-hoo! Booties London Bridge is falling down,
Harry Potter booties, yo ass got on some blood Billiken parade mosquito steppers.
Them bitches long as hell on my mama boy! Yo ass can kick them off a dream
with them big-ass shoes, boy. Yo ass dressed like Mr. Billy on steroids.
Hi.
Can I have this and then do you have the gold jewel
you know I have the gold one. Why don't you guys have the gold one? Forget it.
Can I just get a pack of Parliaments then?
What is it?
No, yeah, I don't--
This is the worst Gatorade in the world. I kicked a boy out of my bed
because I told him to get blue and he got Galatia freeze.
Later, see you tomorrow or usual.
So I don't know how I'm up, but it's like 11:30 I think.
And I'm just meeting like six of my best friends for lunch at my favorite restaurant Lucian.
It's like iconic Monday. I met ASAP Rocky there the other night
but everyone from like Baz Luhrmann to ASAP Rocky
to the biggest art dealers in the world,
you just never know who you're gonna see.
Rita Ora's publicist came over to me and was like,
"Hey Rita would like to meet you."
And I was like, "Why the fuck would she want to meet me when she's blocked me?"
And she goes, "Darling..." with her fucking fake posh accent. She goes, "Darling,
but how I don't even know how to block someone."
Who the fuck doesn't know how to block someone? It's one button.
I literally get paid to get fucked up and party.
It's a very bizarre career
and it pays money.
I first realized I could monetize off my Instagram and my social media platforms
after you know I was consistently getting sent things from brands,
you know, to share, to photograph and share on my social media.
And to the point where it was so consistent I was thinking okay, this is obviously beneficial
for them. They're making money off this. How can I make money off this?
I started a fashion label like a year after I got off The Bachelor
and so that that was really successful. So that was basically all promoting
you know on my social media and then yeah it just kind of spiraled from there.
[Greg] We realized that we could really start to help restaurants grow their Instagram
and their social media and really just help out their business
by creating really engaging content,
stuff that we learned through our expertise of just being in the field,
going to restaurants, taking pictures and everything.
And we started about two and a half years ago with a restaurant in the Lower East Side,
taking pictures for them, taking videos, creating really awesome content for them
and we were just like, "Hey let's try this out.
See if it works. See if it helps their business?"
And I mean in about, what? Two months we gained them ten thousand followers
-on Instagram-- -It's insane.
And they were a relatively new restaurant.
They just started blowing up when it comes to their--
their brunch crowd was out the door.
So it really, really helped and that's when we realized
we can turn this into legitimate mark-- media and marketing company.
I made ten thousand dollars in one year, you know working all day.
My second year I did 30,000. My third year we did-- I did 80,000.
And then when I sort of built my team the next year, we did you know 200,000.
The year after that. So basically my fifth-year and that was my goal.
I was like, I dropped out of university.
I was like I want to be doing six figures by the time my friends are finished University
because I was getting so much flack for being done.
I was like you know what? I'm going to hit six figures before and so
by the time my friends were done at school, I was-- I did 200,000.
That was the fourth year at the fifth year
my company, we did a million dollars.
And then the sixth year we were in you know-- the you know the mid seven-figure range
but with a lot more cost involved, a lot more ads.
So now you know our goal is to get things to the million-dollar-a-month thing
and you know that's-- that's been a lot trickier
than getting to the first mill-- million a year.
I want the money you know I'm saying? I ain't saying like I'll do anything for the money.
I'm just saying I got a family to feed. I got kids.
So I'd appreciate everybody that fuck with me and follow me and shit
but you know what? I need dinerotoo.
How "On Baby" came about was see "On baby" was like something that we said
in my hood but not like "On baby" was something-- a saying that we said in my neighborhood.
On baby you do your thing. On baby, how you feeling boy?
And I just said it on my videos like--
like perfect-- like accidentally but it was just like a habit to me I always saying it.
And people picked up on it. So what I did was I took "On Baby"
and turned it into a real brand.
Now I own "On Baby." I trademarked it. I own that.
And that's dope, you know what I'm saying? I took something that was--
I took something that was from my community, from my neighborhood
and turned it into a fucking brand, a fucking enterprise, man 'cause that is what is gonna be.
That's what it's gonna turn into--
On baby.
[Bonang] The opportunities are incredible, that's what I love particularly about social media
is that we are now creating an era of social media entrepreneurs.
And there are so, so, so many things that are possible.
And every day it's wonderful to watch how the world is changing
and it's fascinating to kind of be right there, you know, the pulse of it all is exciting.
I love the ability that people will have created a business
and some people have created incredible businesses
from not really having some type of tertiary education
or any skill set but just being interesting in some way. And social media is--
is all about that you know. It's interesting to be interested in other people.
-Yeah. -So when others see someone liking or commenting
on somebody else's page or advertisement,
you know, they're then driven to that-- it's,
it's just a phenomenal medium of advertising and then monetizing their own businesses.
You get likeaholics, people who are absolutely addicted to get more likes,
to get more followers and more friends.
And a big portion of that is because they think their value
is determined by what is being said online
and by the amount of followers you have.
When we first started and also presently as we post,
I'm constantly hitting that refresh button to see how many likes it'll go
after five seconds, after ten seconds.
I refresh it all the time. As soon as I put up a picture, you know.
I can always tell after about three and a half minutes,
how good it's going to be for the rest of the day.
When someone receives a lot of likes, it's literally like a quick hit you know.
It is akin to taking a drug, getting high
and then you know there's a withdrawal effect, so you might get a rush for eight seconds
and then you sort of drop below baseline.
The reality is with social media we get that rush and that feeling of, you know being high
and it wears off and then we want to go back.
If we're not careful and if we don't manage it carefully, it could become an addiction
where we just want to get that feeling and it takes longer to get there.
In long-term social media use we've found people displaying brain changes
especially in their dopamine circuit,
very similar to especially cocaine users.
As we know, cocaine and crystal meth
they-- they directly influence how the brain functions in terms of
their dopamine release and in terms of how dopamine receptors undergo down regulation.
Dopamine, of course, is very involved in addiction.
We know for years that dopamine has a lot to do with feeling good.
It has a lot of other functions in the brain,
it's a normal transport chemical, but dopamine certainly has been shown
in various studies to increase when you're involved in social media.
I think Instagram is a massive addiction. It's been shown that every time you post a photo,
you get some likes it's like you got this dopamine spike.
It feels good, you keep checking and keep tracking it.
Procrastination is probably its highest ever because 50 years ago
what are you going to procrastinate on? Just go watch TV,
but now you have so many things, so many notifications
and so if you check it constantly, you feel shitty.
You really feel shitty. Like I'm trying to develop a strategy where I--
my phone is on airplane mode, I only like go on Instagram for like maybe 10 minutes
15 minutes in the hour and text message.
I haven't done it yet but like I know for a fact that like if I'm not meditating,
if I'm not like relaxing, getting still, getting present, I'm just by myself all day
working and then checking every time, I do not feel good.
If the thought process that went into building these applications,
Facebook being the first of them to really understand it
that thought process was all about how do we consume as much of your time
and conscious attention as possible?
And that means that we need to sort of give you a little dopamine hit
every once in a while
because someone liked or commented on a photo or a post or whatever.
And that's going to get you to contribute more content.
And that's going to get you, you know, more likes and comments
and it's a-- it's a valid-- it's a social validation feedback loop
that that it's like, I mean it's exactly the kind of thing that a that a hacker like myself
would come up with because you're exploiting a vulnerability
in human psychology.
We all want to be liked
but now we want to be liked by sixteen million
and will now some of us do anything to be liked.
We-- we used to do anything to be liked but it was the by the person in front of you.
Now it's to be liked by sixteen million people that you don't know.
So now 16 million people might like you,
but 16 million people might also have an opinion of you.
And they want to be liked as well.
So I don't, I'm not blaming anything or any thing
but we have to ask ourselves what is the long-term if not to the short-term effect
of too much information.
Getting these likes and seeing how people react on your social media platforms
are like little highs.
The problem with that is at the beginning it was okay to get 3 likes, 4 likes twice a day
but then you want to keep those endorphins flowing and you need
a bigger and more impactful high.
And that's where people really start posting more
and they go through so many filters to find that perfect shot.
And, unfortunately, it could derail their daily lives in such an extreme way
that they forget the person next to them,
that they forget about the person across the dinner table,
but they're more infatuated by the food on the table and sharing that on Instagram.
I can't tell you how many times I cooked dinner with my girlfriends
and no one can put their phone down.
Like everyone's on their phone taking photos and it's kind of like no one's actually like
enjoying the dinner or the company because everyone just wants
to get that photo for the Gram.
So you guys ever go to lunch-- people you are with always on their phones?
Yeah.
I mean I am guilty of that, you know.
It's almost like if you don't show the people who aren't with you
how much fun you have then you're actually not having fun.
I mean what's the point of having fun if you can't share it with people?
I just did a piece for a major network on something called phubbing
where people take out their cell phones when they're in the company of others,
ignore the people they're alive with and at the same time are on Facebook
or Instagram or taking pictures of their food, etc. So we have a need not to be bored.
I guess Andy Warhol said it best, "Everybody wants their 15 minutes of fame."
And somehow this is a-- a kind of gratuitous way
of getting your 15 minutes of fame.
It is inhibiting people's ability to create a strong and powerful positive memory.
You know, creating a good memory requires a certain flow.
It requires perspective. It requires being present in the moment
and when you're looking at your phone to check social media
to figure out what you're going to post to take 27 selfies
to try to get the right one,
to be snapping 30 different angles of your salmon
is certainly ruining your experience of the moment.
One of its biggest negative effects is that it's, essentially, ruining our ability
to create memories that we hold on to.
The inventors-- creators, you know and it's, it's me, it's Mark,
it's the you know Kevin Systrom and Instagram, it's all of these people,
understood this consciously and we did it anyway.
And I'm and-- and it's just as a small company you think "Aw this, will never really..."
You know, you're just you're just trying to increase your--
you know, you're just trying to increase your traffic.
You're just trying to increase retention, you know like you're, you're-- you-- you're.
You can't imagine what it would mean to have a billion users
who are spending four hours a day on your platform.
Like what is that doing to people's brains?
I mean I-- I'm I actually don't even use social media anymore
because it's, it's like-- it's too much of-- it it's too much of a time sink.
The latest research is telling us that people are spending hours to an average
of 19 and a half hours in front of screens.
It's astounding.
We can expect people being conditioned
to experience such as the new normal. What that means is
when I'm not
around my phone, when I forget my phone at home, go into work
that would create some psychological and perhaps physical withdrawal
in me.
I become a creature needing that phone to survive.
If you took your phone away how long could you survive?
Honestly? Yeah, maybe four and a half minutes.
Yeah, I can't do it.
If we're really trying my luck, like testing me,
maybe like 14 minutes.
I'm worried about social media in the future. I think it's,
I think it's bringing us actually away from each other. Isn't that ironic?
You see two kids and each one is on their cell phone not talking to each other
but, yet, I believe that I may not be here to see it but I believe
that social media will actually eventually make us strangers.
There's the downside of losing personal contact with people around you,
not taking phone calls as much.
-Texting instead of-- -Right.
Or messaging and things like that, you know.
It's interesting, the younger generations I feel like you call them and they're like,
"I'm not picking that up. What do you mean like you're calling me?"
I don't answer phone calls.
I know. I barely answer phone calls now because it's all email.
It's all direct messaging and it's also quick contact.
The big danger are these 11-year-olds that are getting their smartphones,
their Instagram because they're at such a vulnerable age.
I couldn't imagine dealing with all that stuff at eleven, twelve.
And they are going to be the most affected
because they're not having those real genuine, you know connections
whether they're with their friends, their phones are-
because they don't have at eleven, twelve, they don't-- they don't know
not to put their phones away, just hang out with their friends and be present.
So they're going to be on their phones all the time and it's going to-- it's going to--
they're going to socialize probably a lot differently.
Addiction is that thing that is grabbing your attention
and that you are actually abusing to an extent.
So people think social media can't be or your digital platforms can't be.
But the question is if you wake up,
who do you greet first, your phone or the person next to you?
What do you want to see first?
Who do you check in first? Is it on Instagram or social platforms or do you say,
"Hello honey, good morning."
Your first 10 minutes when you wake up?
Where do I go? What do I do?
Your phone is still...
Yeah I go to Twitter first and then I go to Instagram.
And then I go to use 24.
And then I go to then I go to TMZ and then I go to the Shade Room.
And then I go to Fashion Bomb Baby. Yeah, then I go back to Twitter.
Any addiction becomes a problem when it impacts your daily life,
your priorities, and especially your relationships.
I think it's very important that we learn to navigate our digital and our physical relationships
and look at the bridge in between, the bridge of trust, the bridge of authenticity,
the bridge of really being present in the moment.
Yes, you can do those things online but when last did you call a friend?
When last did you actually call your friend on a birthday, instead of just saying
happy birthday on Facebook or sending a WhatsApp or a voice note?
No one's teaching you how to use this responsibly. It's like drinking, for example.
You know, you can go into the bar and have a few drinks
but if you're binge drinking every day that's a problem.
And so right now most kids, most teenagers and even 20-something-year-olds,
they're binging on Instagram all day and it's going to affect them.
I find when I am on my iPhone that my finger automatically goes to Instagram.
So I have officially logged myself out so I'm not constantly on it 24/7
but I'm constantly opening up Instagram all day, it's really pathetic.
I'm on my phone too much and Instagram is one of the most common things I'm on.
I think that I am addicted to social media, yes.
I would agree. I think I am pretty addicted to social media.
I think in a couple of years, you know young people are going to start going to
you know, I think focus groups where they're either depressed
or they've been, you know, bullied or social media
has had an impact on them or they are addicted so much so
that it's becoming you know, leading to depression or whatever.
But it's scary and it's definitely, definitely leading there, if it's not there yet.
I think we're going to find proliferation of addiction treatment, addiction centers,
programs, initiatives aimed at helping our society deal with such a big problem.
And it's something that will have to be addressed and-- and take priority
and probably just as much or if not more than alcohol abuse, drug abuse.
I mean it's really taking over people's lives and I think we're just beginning
to understand the effects of social media on our psyche.
One way to tell whether someone's addicted
to their social media platform, I look at three issues.
The first is control whether I have control over my social media use
or if my social media account seems to have control over me rather, that's the first.
The second, another C word, is compulsion.
For example, if in my conversation with you right now,
if in the back of my head I'm thinking about that photo I uploaded to Facebook
two hours ago and wondering if it's accumulating likes the way I'd like it to,
I'm not really here in the conversation with you,
then that's compulsion and I've got a problem to look at.
The third C is consequences. If the way I engage on my-- with people
with the outside world through my social media accounts
have already brought on negative consequences in my life
but despite those negative consequences I continue to maintain
that similar pattern then I've got a problem.
Your happiness has to do a lot with your expectations and what social media
is doing is it's creating a huge and growing discrepancy
between what you think your life should be like and what it's actually like.
And this is a problem because when you're checking your phone 47 times in a day
and seeing all these perfect images,
when you're seeing people do what you wish you can do,
having the wealth you want, having the body you want,
having the relationship you want,
it's, essentially, you know, gonna make you miserable
if you believe you should have these things.
And the big joke is that these things aren't even real.
They're just somebody else's fantasy of what they want other people to think their life is.
So you're, essentially, feeling miserable
because you viewed somebody else's fantasy, somebody else's lie.
It creates a false sense of realism, virtual reality, yes.
But it's, it's gotten so real and it's not just what's real in--
what's real for the sight of the eyes, it's what's real for the person's experience.
And when that becomes something so real that outmatches what's in reality,
we may-- we may condition ourselves into the default mode
of choosing virtual reality over reality on a consistent basis
and we know that's a recipe of destruction for real-life relationships.
There is something about the world of social media
that I think can lead to a sense that one is performing their self.
So whether that performance is the true self or the authentic self or a self
that is put into the public sphere for consumption,
you know that's something I think that's been going on for a very long time.
So word got out that I was in L.A. and I kinda have a popular Instagram.
And a lot of people like me surprisingly
because I'm a terror, like literally terror, terror.
And you know the Tasmanian Devil, when I'm fucked up on Boov poppers,
casaamigos, those are the only three things that are ever in my body besides cum.
So life is very short, so why not just get fucking naked--
Welcome to yougotnomale.
Social media makes people
retreat to their devices when they're in need of withdrawal.
When they can't handle reality they switch their attention over
to this you know little rewarding world of social media
and I believe that might be kind of the same model for the drug user.
So my favorite drug in the world is which is not even a drug,
it's legit legal called poppers.
What they're for is the chemical and then makes your asshole stretch
so it makes anal sex feel better for you but I know I've-- I know how to breathe
because I love yoga so I don't have to take these but if you want to do them recreationally
it literally, watch here, I'll have someone ask me a question.
Give me one second.
[snorts]
Like if you ask me who the president--
what wait, wait--what was that word.
So,
I always forget how strong they are um but like literally it just like
it your brain just goes away for like 20 seconds.
So that you-- it's just fucking fun. It's simple.
On baby, man this is one of my favorite liquor stores out west man, you know what I'm saying?
Oh brother, how you feeling my brother? Let me get aaaaa... Damn!
Let me get a fifth of Hennessy.
[friend talking]
Cool.
Back to the ghetto.
Zimboobofu!
You got some cups? You got some cups?
Thanks, my brother.
Wish you the best, man, you know what I'm saying?
Look, I'll just put the motherfucking thing in the motherfucking thing, right?
You gave me a whole damn flee, god damn, it's a party.
I'll see you man all at the wedding and shit. You know who I am?
No, I don't know who the fuck you are.
-You don't? -No.
Well you better find out. Emilio Estevez looking at Big boot ass,
at three-story building boot ass,
your ass need a lot of the giving them bitches by my momma.
Matter of fact your ass stepped on aggressive alley cats in the fat ass boots of my mama boy.
Your ass got on some "Harry I'm coming home alone" seven ass boo ass.
Well, my mama boy. Your ass walking the party and the motherfucking news you skip
with those fat ass boots. Heavy D booties, space jam boot ass, on my mama, boy.
Them bitches high-level security booties, boy! Steve Hightower boot ass.
Well my mama is a bitch as fat as hell on my momma boy!
So I know it's a lot of bullies and haters on social media
and the way I deal with them is I just ignore them, you know what I'm saying? Like...
And if I was like bullying
they'd probably look at me as a bully because I talk about people
but my mom always told me sticks and stones may break my bones
but words will never hurt me, man.
Y'all need to stop letting the words get to you and stop being so sensitive.
I get a lot of hate from like how like aggressive I am on Instagram or whatever,
but like literally the-- it's so simple I just want to make people laugh.
Like if I can get you through your day and make you have a laugh
and you're having a shitty day because I mean the world is so fucked right now, it's crazy.
Like that's-- that's all I care about.
I did get a lot of hate about the way I look or you know if I had my lips done or whatever.
Whereas now I think people are just so used to people just doing what they want
I very rarely get hate.
Sometimes you'll get people that just think anyone that's putting themselves out there
is a scammer, "Oh you're selling a product, you're a scammer."
No, bitch, I fucking transformed millions of lives. I'm helping people every day.
I get all these fucking transformations. 50 pounds, 100 pounds,
I walk down the street, I see these crazy results but there's always one idiot that's like,
"Oh you're scamming people."
like "Your bullshit. Oh fake transfer-- everything's fake!"
I'm like this doesn't make any sense. I meet these people every day.
I have tons of transformations you can go on their Instagram page
and talk to them and see what they did.
So that's what pisses me off when people trying to just completely discredit it
and just like, "No, you're fake news." Whatever. No this is real news.
We don't deal with haters on Instagram.
We just block them. I love the block button. Block and mute.
This guy says he knew you. He grew up with you, played hockey with you...
-Who? -And you sucked at hockey.
-What an asshole! -He said you were bench warmer.
Fuck him. No he-- I never was a bench warmer.
I don't even know him. Dude, I was like the top goal scorer.
-What his age...? -He's not.
-What's his name? Noah? -Yeah.
-He did not say I suck a hockey. -I swear to God.
Fucking delete him.
I definitely reply to the haters sometimes and sometimes it's just a "Fuck you."
♪♪♪
The word public figure to me, I think if you could call yourself a public figure,
you need to just settle down like it's not-- you're not really a public figure-
like I'd say a public figure would be an A-list celebrity.
Someone who gets stopped in the street, there's paparazzi.
Like if you have 100k on Instagram, you're not a public figure
but I don't know, that's just my opinion.
I don't have any weight with the word public figure there's so many people that are supposed
public figures with 5,000 followers to just take pictures.
What I am passionate about isn't having eyeballs, it's changing people.
It's helping them have more confidence and anyone could be a public figure you know,
if they have those that first whatever I don't 10 thousand followers Instagram.
But that doesn't mean that they're actually inspiring people.
Sometimes you know a lot of Instagramers you know they show the lifestyle,
but it doesn't actually help people really achieve what they want.
I host like the biggest parties in the world-- in New York.
Like my party I host at Paul's Baby Grand
is like people like-- it's like the closest thing to Studio 54.
Like I walked away from Taylor Swift there one night because she talked to me about cats
and I really don't like cats.
And she's also Taylor Swift. Also I'm so sorry for this fake ass British accent
but I've partied for five straight days and for some reason I think of British
or my voice just gave up and it moved to another continent.
Where is my backpack?
Where is she?
Her name's Marlo Hampton and because she's my favorite housewife ever.
I'm obsessed with "The Real Housewives."
Oh my God, there she is. So this is Marlo Hampton cause if she got wet--
god forbid her we would die. And she's Dolce & Gabbana
like literally D&G and it is literally, I paid $1,300
for a stuffed animal with a Dolce & Gabbana tag, but she carries my jewels,
my poppers, my passport
and probably something I'm not allowed to say on camera.
As much as there can be this kind of dark side to influencers,
I've seen a lot of really positive things come out of this trend of influencers.
I think some of these people are really having an impact on youth
and on women and on mental health and I think that's laudable.
Not only is it going to change my world, I think it's going to make people's lives
a little easier, especially if you are trying to get into entertainment.
It's happening every day, you know, you don't wait for anything anymore.
If you have a song, put it on YouTube. If you're a fashionista put it on Instagram,
if you're a blogger, blog away, you know. Somebody might find you.
Your influence might be bigger than what you think.
Your footprint and cup might be bigger than what you think.
Social media platforms are definitely a benefit for any business.
I think it's important that we build brands and that we use these digital highways
to help us to get to people we would usually never get to.
It is changing that I see how brands are figuring it out and how much it's killing
old technology and old methodologies
and all the ways of doing business which I fucking love.
I'm not Mark Zuckerberg. I don't know what's next, but
I feel like Instagram is probably paving the way
and whatever it needs to do next though
integrate it into their platform because it's very, very difficult
to convince millions of people to jump on a new foreign platform.
I think to myself like how much longer can I actually do this for?
Like is this something that I can do for another five to ten years? I don't know.
I don't know like will there be something else
like will there be another platform? I think about it all the time.
And I think I'm just going to keep doing me and I think like I just try and stay present
like obviously my-- as I get older my following and my demographic is changing.
So you know like in a couple years if I have kids like maybe I'll move
into you know being a mommy influencer which is massive nowadays.
It's massive.
But it's just where it's just where I go in life like as long as I'm still doing,
you know, I'm still on track with my brand
like hopefully it just lasts for as long as it can.
Being a public figure like I literally,
one, I avoid Washington Square Park because I can't walk through it
because I get, I get stopped legit non-stop.
♪♪♪
♪ Oh, it's mystery to me
♪ We have agreed With which we have agreed ♪
♪ And you think you have To want more than you need ♪
♪ Until you have it all You won't be free ♪
♪ Society, you're A crazy breed ♪
♪ I hope you're not Lonely without me ♪
♪ When you want more than You have you think you need ♪
♪ And when you think More than you want ♪
♪ Your thoughts begin to bleed
♪ I think I need to find A bigger place ♪
♪ 'Cause when you have More than you think ♪
♪ You need more space
♪ Society, you're A crazy breed ♪
♪ I hope you're not Lonely without me ♪
♪ Society, crazy indeed
♪ I hope you're not Lonely without me ♪
In the world's view a public figure is probably the one with the most likes,
with the most followers,
the person who you see on the front page of every magazine.
The person that everyone knows for and for and through the photos that we see of them
and so often, we forgot, forget that they have lives behind the scenes.
And I think as communities and, specifically, online communities
we put so much pressure on them to be there for us
and we own them in a sense if we think about the online space.
Whereas those people are really living a real life
offline and I want to encourage everybody to just respect that.
♪ There's those thinking More or less, less is more ♪
♪ But if less is more How you keeping score ♪
♪ Means for every point Make your level drops ♪
♪ Kind of like you starting From the top ♪
♪ You can't do that
♪ Society, you're A crazy breed ♪
♪ I hope you're not Lonely without me ♪
♪ Society, crazy indeed
♪ I hope you're not Lonely without me ♪
♪ Society, have mercy on me
♪ I hope you're not angry If I disagree ♪
♪ Society...
And there he is now. Sebastian, come on in.
-This isn't on camera. -It can be on camera, come on.
Come on camera, babe, sit here.
Sit here, you've got no male.
It's enigmatic this relationship. It's strange but beautiful.
I see so much brilliance in Sebastian and how smart he is, you know.
And--
I'm like you I-- I just want to-- my father died right in front of me.
I literally just want to make people laugh. I've gone through depression.
It's not like what you've been through but it's a step to make people forget
about one moment in their life if I can make them laugh.
And that's what I love.
[music ends]
♪♪♪
Alright, got another one. Baby boy? Fuck is going on with you?
You must be ready to attend this barbecue, my brother.
Yeah barbecue my milkshake brings all the boys to the yard
and their life is better than yours looking at blame
either like you posing in the gate skills commercial man is lucky charm looking ass
confused fruitloop, looking at yo ass through a Pink Panther perm to your head
and called it a day. Rainbow coalition fit.
You laying there like you just threw up and shouted at the same time then passed out.
Matter of fact your ass is like the joker in the very first Batman movie
that was ever made your little ugly ass on baby boy.
You like you suck all the sauce off the flame hot before you chew that motherfucker.
Your ass laying there like you listening to sexual seduction.
Ugly ass but the password to your computer's doohickey Rickey
and the only thing you watch on that is Lizz porn you little ugly ass
but as a matter of fact we heard you went to Victoria's Secret yesterday
and set it up because they want to start a clothing line what you call Victor Secrets,
you little ugly ass.
♪ When the doves cry Unhealthy Prince looking ass on boy, you ugly as hell.
♪ I lose my name
♪ Everybody loves my game
♪ But am I strong enough To love the world ♪
♪ And have the word love me
♪ I'm a public figure
♪ I'm a rising star
♪ And I can't believe Someone like me ♪
♪ Could ever get this far
♪ Like a public figure
♪ I'm a superstar
♪ So don't wait Until tomorrow ♪
♪ To find out who you are
♪ It's an addiction
♪ All I can see
♪ Is millions of people
♪ Following me
♪ Everybody knows me now
♪ I can't even leave my house
♪ 'Cause I'm living For the moment ♪
♪ Being all that I can be
♪ I'm a public figure
♪ I'm a rising star
♪ And I can't believe Someone like me ♪
♪ Could ever get this far
♪ Like a public figure
♪ I'm a superstar
♪ So don't wait until tomorrow
♪ To find out who you are
♪ A word to all the haters
♪ Who haven't got a clue
♪ Your dreams Are not so far away ♪
♪ Just believe in you
♪ I'm a public figure
♪ I'm a rising star
♪ And I can't believe Someone like me ♪
♪ Could ever get this far
♪ Like a public figure
♪ I'm a superstar
♪ So don't wait until tomorrow
♪ To find out who you are
♪ Public figure
♪ I'm a rising star
♪ Public figure
♪ Rising star
♪ Public figure
♪ Rising star
♪ Public figure
♪ Rising star
♪ Like a public figure