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[soft music plays]
[triumphant music]
[camera snaps]
Subtitles by explosiveskull
[crowd cheers]
[applause]
[Michael] Joe?
Have a seat.
Do you think those shoes are appropriate for a funeral?
Well, they're black, Joe.
As are my pants and shirt.
- You're not working out? - You know I'm not.
If you worked out, you would dress better.
Put on a tie. Better shoes.
Workouts build self-respect.
Are you saying I don't have self-respect?
I'm saying you dress like someone
who has no respect for their appearance.
Appearance isn't everything, Joe. I'm a writer.
Let's hope you write better than you look.
Well, Joe, I know you must be devastated.
This must be very hard for you.
My brother was my best friend for more than 80 years.
He was nominated for the Nobel Peace Prize.
Received the Order of Canada, French Legion of Honor.
And he figured out that Napoleon was poisoned.
All that genius, and he always kept up with his workouts.
Joe, respectfully, can we move on?
Yes.
- I believe we should. - Good.
Joe, I got to tell you,
I'm puzzled by something.
I spent a month straight at your house,
listening to you talk about the right ratio
of egg whites to egg yolks.
Multivitamins.
Watching the damn History Channel.
And then today, today of all days,
the day of your brother's funeral...
you want to work.
Why is that?
Bennie's gone now.
That's why.
- Let's do this. - Okay.
Let's...
let's start with your childhood.
You and Ben growing up in the Jewish ghetto, Montreal.
Mm.
Not "our" beginning.
Let's start with mine.
- [screaming] - [doctor] Push! Push!
- God! - [doctor] Push. Harder. Harder.
- Come, come. - [groaning]
Harder. Harder. Push, push.
- [gasps] - [cries]
[laughs]
Oh, baby.
Congratulations.
- [cries] - What is this?
A penis.
This is not my baby.
- This is not my baby. - Anna, please.
Give me my baby girl.
Give me my baby girl!
She was my mother,
and we were stuck together, for better or for worse.
Some say that she was just mean,
but she had a hard life.
She certainly wasn't making mine any easier.
And then my brother Bennie came along.
And having him on my side changed everything for me.
- [indistinct chatter] - [elephant trumpets]
[cheers and applause]
[woman] He's so strong.
[sobs softly]
[laughing]
What have you done?
Get here now.
Both of you!
Come here.
Turn around.
How dare you come back to me so dirty.
- [belt slaps] - [whimpering]
[grunts and sobs]
You still look good, Ben.
Better than a lot of our friends still mulling around.
We did all right, Ben.
Pretty good tri's, young man.
You do parallel bar dips,
French presses or barbell extensions?
I just fold and unfold a lot of chairs here every day, sir.
Really? Interesting.
Show me.
Yeah.
You got pretty good genetics.
Imagine what you'd look like
if your legs caught up with your arms.
So you said you called yourselves the "alley rats".
That's who we were.
We would do any job we could find for a nickel.
We were like alley rats,
scampered from one dingy house to another dingy house.
Alley rats.
[in French]
[whimpers]
[laughs]
[boys grunting]
[moans]
[boys laugh]
Where are you going?
Hmm?
Where is the rest?
Kids stole it.
You let them take it? Look at me.
You let them take it?
Hmm?
Hey, I'm talking to you.
I've got nothing to add.
Oh! Ugh!
[sniffles]
I should toss you away like this.
Get out of here.
Get out. Go.
They say if you are born to the iron,
you know it the first time you lift.
You want to try it?
What for?
This is how you get bigger.
Why would I want to get bigger?
Because when you're big, nobody puts their hands on you.
Why not take up boxing?
Because I'm tired of getting hit.
[strains and grunts]
Good.
Good? I barely did it once.
That's one more time than you've ever done before, Bennie.
[grunts]
[laughs]
[spectators clap]
[Louis] Your brother.
Look at your brother!
Anna, Joseph has worked so hard for us, for this.
He won something.
He won something for us!
No.
This is embarrassing.
He spends his time lifting a bunch of junk in the air
again and again for bumps on his arms?
[Louis] Don't say that.
If our son continues like this, he will amount to nothing.
- No. - And you want to encourage him!
No, no, I... that is not true. Please, don't do this.
[Anna] You know what Stella Vernieu
said to me in the market last week?
She said, "I saw your son, Joe, and he looked like Tarzan."
Tarzan!
[sobs]
Oh, I tried.
It's not your fault, Pa.
[sighs]
Yours.
No, you... you keep it.
It's for you.
Come.
[sighs]
You take care of your brother.
[car starts]
[wind whistling]
[laughter and indistinct chatter]
[laughter continuous]
- [boy 1] Go, go, go. - [boy 2] Ready? Let's go.
[object dragging and scraping]
[Joe grunting]
So big Joe needs some help, huh?
So you're a funny man now with the jokes.
- Come on, help me with this. - Why do need an icebox?
So we don't have to keep food in the snow to keep it cold.
- Come on, help me. - [sighs]
Up.
[grunts]
That's good. Get some exercise.
Yeah, at 3:00 in the morning.
[both muttering]
It's always a good time. Never a bad time.
[grunts]
Okay...
[inaudible]
[clears throat]
I'm sorry.
I've been... I've been watching you.
What are you drawing?
Oh, um...
the human figure.
- Do you mind if I...? - Of course.
Okay.
Wow.
That is very impressive.
Has anyone ever told you
that you have a nice chin?
- Chin? - Mm-hmm.
No.
It comes to a perfect point when you smile.
- Oh, thank you. - You don't smoke, do you?
- No. - No, no, I could tell.
You have beautiful skin, and you smell very good too.
Oh, my. Thank you again, I guess.
Would you like to get some coffee?
- Now? - Sure, now.
I... I don't get off until 8:00.
What is your name, by the way?
I'm Joe.
Joe.
I'm Kathy.
I will wait outside.
- Okay. - 8:00.
8:00.
I'll see you then.
- [Kathy] Hi. - [Joe] Hi.
Do you like to walk?
Yes.
I love to walk.
All right.
I see you studying at the library all the time.
Do you go to the university?
No, no. You?
- No. - No.
And I'm not studying. I'm creating.
Creating what?
The path to a perfect physique.
Looks like you've already done that.
All right, what do you do for fun?
Oh. Fun.
It's not a foreign word.
No, no, but... no, I just told you.
So for fun, you draw and write
about how to have a nice physique?
Oh, no, no. Not nice.
More powerful, more beautiful.
The human body is incredible.
And most people, they do nothing with it.
They treat it like junk.
So that's your hobby?
The body?
Who has time for hobbies?
The body is the ultimate machine.
You have the power to make it perfect.
You have to work it right, treat it right, feed it right.
Same as you would a racehorse.
[laughs]
What? What's funny?
You eat the same as a racehorse?
- No. Well... - [laughs]
...maybe not exactly the same, but probably as often.
Is that a smile?
The best I can do. I...
I've been told I need practice.
Well, look at that.
♪ Do I want you? ♪
♪ Oh, my ♪
♪ Do I, honey ♪
♪ 'Deed I do ♪
♪ Do I love you? ♪
♪ Oh, my ♪
♪ Do I ♪
[laughs]
Joe! Catch.
♪ Honey ♪
♪ Honey, 'deed ♪
♪ I do ♪
I'll get a coffee.
Have you been there before?
Joe.
Can we get some water?
Come here.
Sit down.
You didn't fill out your application completely.
Oh, I believe that I did.
Religious affiliation.
Oh, um...
I didn't think that one mattered.
Weider?
You're not a Jew, are you?
Murray's policy is no Jews.
Oh, I did not know about that policy.
Damn.
All right, I'm going to keep you,
but only because you work as hard as three guys.
But I am going to list you down here as Roman Catholic.
You can write down anything you want
if it means I, you know, come back tomorrow.
For now.
Wait, Joe. Another thing.
Huh?
Sit down, sit.
These drawings that you've been doing on your breaks,
these weird body pictures that people are talking about...
what are you, like a Michelangelo?
No, no. I wish.
You wish? Michelangelo was a buggerer.
You're not a buggerer, are you?
- No. No, I'm not. - Good.
Because the only thing worse than a Jew is a buggerer.
And the only thing worse than a buggerer
is a Jew buggerer.
Got it, yeah.
Good thing I'm not colored then, huh?
- You being a swellhead with me? - No.
Just don't do your pictures around here no more,
and don't bring them in to work.
You got it?
I'm doing the sketches
because I'm putting together a newsletter
about the human physique.
- About what? - The physiques.
The art and science of the body.
Just keep it to yourself. Period.
All right.
Go.
Hey, Weider.
I got a pie that didn't sell today.
You want it?
- Uh... - Oh, come on.
It's a perk for being a non-Jew.
[chuckles]
Seriously, you can give it to your wife or something.
Oh! Oh, shit. That's my fault.
Oh, well. You can still have it if you want it.
No. No, thank you.
"N-N-N-No, thank you."
Hey. Hey. Hey!
The only thing worse than a bastard
is an anti-Semite bastard.
And I don't work for Jew-hating bastards.
And you...
you need to exercise,
because you are a soft, flabby man
with no muscle tone.
No strength at all.
If you had any self-respect,
you'd find an activity for your body and keep a proper diet.
You're welcome.
[door opens]
[Ben] I don't know why we can't focus
on what we're doing here,
and work on your dreams in our spare time.
We're doing terrific business. Just look.
Did you hear me, Joe?
What is this? Did you make this?
How you put something like this together?
I saved up seven dollars.
Most of that I spent to send out postcards
to people whose names I got from the back of
- Strength and Health magazine. - What for?
To get ideas and advice.
I want to have a magazine devoted to those
- who build their bodies. - You want to have
a magazine about muscles?
[laughs]
Does Bill Hauk know?
Bill Hauk's magazines
are about feats of strength and weight-lifting.
Mine focuses on sculpting the body, health and nutrition.
Look at the publishers' names on my rack.
Bill Hauk. He has all the great strongmen.
The big-name guys. They all work for him.
My magazine is different.
It's just better, Mr. Young.
It shows exercises for everybody.
Who's going to buy it? And what makes you think
that Bill Hauk's going to let a young pisher like you
make a magazine that will compete with his?
I have essays and pictures of men training
specific muscle groups, isolation therapy, weight gain.
Everything you need to help yourself train.
People need to work on their own bodies.
Boychick, you got a lot of nerve picking names
from the muscle king's magazines.
So who's going to read about all this?
Someday, everybody will. I tell you what,
keep the first 20 copies of the magazine for free.
Free?
Nothing wrong with free.
I'll bring back the rest.
Joe?
Where are we supposed to eat?
We can eat at the desk.
You mean what used to be my dining table?
Yeah, yeah, it's perfect. Everything fits.
Hey, Bennie, what's the situation
with the strongman here in Montreal?
Claude Regine. He's in Bill Hauk's magazine.
I think he has a contract with him.
What about the weight-lifting king, Jerry George?
Called him already. He's a partner of Hauk's.
[Joe] What is this, a damn union?
Only one man is allowed to publish his opinions
on building muscle?
Have you lost your mind, Joe?
I want all of this stuff out of here!
[door opens]
What?
We're making a magazine, Kathy. This is what we wanted.
"We"? What happened to the job at Murray's, Joe?
I can better people's lives by bringing fitness into it.
And you want me to serve terrible food
for an anti-Semite?
Murray's isn't terrible food.
It's normal food for normal people!
Normal people who aren't obsessed
with having a tight tummy.
Well, someday, because of our magazine,
those will be the normal people.
This is pipe dreams and a puff of smoke, Joe.
You sound like my mother.
Well, maybe she was a realist.
[sighs]
Joe! Please, can we talk?
I can go and get some coffee.
No.
We'll talk outside.
Joe...
she's a good girl.
Joe, you don't need to work day and night on some magazine,
or your research, or even lift weights for me.
I married you.
I love you just the way you are.
That is the worst thing you could ever say to me.
[Joe] Sad to say, I didn't want to be loved
for the person I was.
I wanted to be loved for the person I wanted to become.
I had big dreams. I wanted to...
I wanted something bigger.
And so I knew...
you know, the marriage...
the marriage had to end.
The whole point of marriage is that two people come together
and create something special.
Strive for something... a life that's worth living.
People who get together and drop their dreams and hopes,
that just wasn't for me.
[men shouting indistinctly]
[cameraman] Three, two, one.
They told me I could not get the great Claude Regine
to do Your Physique,
because he was under contract with Bill Hauk.
[Claude] Well, Bill ended my contract.
My doctor told me weight-lifting is bad for me, Joe.
He said I could get athlete's heart and die from it.
Your doctor says this? Well, you can tell your doctor
that Joe Weider said "nonsense".
He doesn't know what he is talking about.
[cameraman] Three, two, one.
What?
Bennie, we cannot allow these people's ignorance
to make us look like the bums. Mm-mm.
It's your turn, Joe.
Good. Sit still, please.
Three, two...
one.
[camera clicks]
That's the one.
Of course it is.
[Bill] Who the hell you think you're posing in front of?
Huh? I'm Bill Hauk, damn it.
Is there any way that you could look intense and manly
without looking like you're taking a shit?
What, did you grow a vagina last night?
I told you, you had to man it up, intensify.
Now, come on. Show it to me.
Hey, Jerry.
What's this?
Copycats from Canada, huh?
They're interested in the size and shape of muscles.
Ha! Poofters.
Muscles should be useful, not for display.
This... this magazine is made for faggots.
[laughs]
Come on, now.
They say it's for bodybuilders.
Oh, yeah? Well, how about if they try and build that, Jerry?
Good luck, faggots!
You know, I remember this Weider kid.
Little guy bought a weight set from me on layaway
when he was 13.
Wrote me a dozen letters.
Yeah, well, every kid wrote to you, Jerry.
- You're a legend. - Point, taken, William.
But this kid, I remember, he was persistent.
Begged me to help him.
Paid me 15 cents a week, on time.
[groans]
Okay, okay. So what, Jerry?
So maybe he should be taken seriously.
Uh-uh.
Hey, Jerry,
what kind of name is Weider anyway?
Huh?
[laughs] "Weid..."
Sounds like a pig in heat.
"Weider!"
You know? Right?
Weider, my ass.
Dr. Braddock will see you now.
Sir?
So, you didn't fill out your paperwork?
That's because I'm not here as a patient.
I came here to hire you as a consultant for Weider Nutrition.
And what is Weider Nutrition?
Uh, it's...
Weider Nutrition.
Hmm.
"An open letter from your publisher.
Eating fatty foods like french fries
is bad for your heart.
Sitting all day without exercise is bad for your heart.
Weight-lifting and daily exercise
is actually what your heart needs to remain healthy.
We here at Weider Publications live by this
and will challenge all those that say building the body
is bad for you.
Sincerely, your publisher, Joe Weider."
Ben.
Bennie.
[door closes]
[car engine starts]
[vehicle drives away]
I enlisted.
I can't stand on the sidelines any longer.
Bennie, you... you know better than anyone
what's going on over there.
I know, which is why I had to enlist.
I'd never be able to forgive myself, Joe.
Oh, my brother.
Oh, my brother, you... you meshuggener bastard.
We have important work here.
No, you have important work here.
Oh, no, no.
I'm coming with you.
Joe, they just told me the authorities
would never allow you to join up.
What are you talking about?
They want you to keep putting out the magazines.
For what?
The country needs strong, young men Joe,
and you show the guys how to get fit and ready to fight.
You're training our troops.
You're already in the fight.
What if we agreed to do instructional seminars together?
You're doing your duty. Now let me do mine, over there.
Hmm.
Well, look at you.
All grown up, huh?
I'm serious, Joe.
Yeah, so am I.
Come on.
You... you watch your butt, Bennie.
- I will. - If you don't come back,
I'm going to have to go over there and find you, understand?
I'll be back.
[traffic ambience]
[car horns honk]
[indistinct chatter]
Mr. Hawkins will see you now.
Have a seat.
Becky, hit me.
[clears throat]
[lighter scratches]
You Weider Publications?
Yes, sir, yes. Young, but very focused.
Yeah. Becky, two Scotches.
- Yes, Mr. Hawkins. - [Hawkins] You like Scotch, Joe?
I don't... I don't drink.
- It's poison. - What's that?
Don't partake, but thank you.
I am glad that you asked to see me, though, Mr. Hawkins,
because my publication is real news, sir.
And with the war on,
both Canadian and American troops
are really getting inspired by my magazine.
Importance of health and fitness
is critical for their development.
No longer will the benefits of weight-lifting,
bodybuilding, nutrition for all,
including women, be overlooked.
- And we want to... - Okay, take a breath, Joe.
I'm sorry, but one last thing I do have to tell you...
- Sweet Jesus, son. - Yes.
- Take a break. - I'm sorry. Yes, sir.
- Okay? - Yes, sir.
Joe, you're here because I like your magazine.
I read the article on athlete's heart.
No, no, there's no such thing as "athlete's heart".
- I agree, Joe. - Okay.
And soldiers out there have been reading it too,
and it's raised morale.
And that's why I want to tell you,
you found a real distributor in us.
We're the biggest and the best, Joe.
And we want to publish your magazine.
- Joe, stay with me. - Yes, yes. Yes, sir.
Yeah, yeah. We're going to take your magazine globally.
Fifty thousand copies a month.
Headquarters in New Jersey,
close to our New York office.
Kid, welcome to the big-time.
- Ice! - Um, thank...
- Becky! - Thank you. Thank you, sir.
Yeah. What do you think of the good old U.S.A.?
Exciting, right?
Becky!
Is that a smile? You call that a smile?
- I'm not very good at it. - You'd better get good at it,
because this is just the beginning, Joe.
I've taken the liberty to draw up a little contract here.
I just need you to sign it, and then we'll be on our way.
There you go, buddy. There you go.
Well... well, this...
this certainly is a dream come true, sir,
It is a dream come true. I love making dreams come true.
Sign your name on there.
Yes, but I'm going to need a $5,000 advance.
And a New Jersey office is nice,
but Los Angels, in particular, Hollywood,
would be much better.
I'm offering you the whole golden calf, Joe,
and you want to negotiate with me?
Well, I do have some other projects that need funding.
Weider Weights in particular.
And the physiques are just better in Los Angeles.
Better than in New Jersey?
Are there better physiques in Los Angeles than New Jersey?
Of course there are.
It's got movie stars and suntanned bodies.
Everything that dreams are made of.
Dreams that I can sell better than anybody.
[sighs]
You sell 50,000 copies a month for a year, Joe,
and I'll build you a headquarters on the moon.
Yes, yes, I accept that challenge.
- And the $5,000? - Yeah, that's crazy.
I was thinking more like... that.
Oh, no, no.
It must be 5,000. 5,000 minimum.
Can I move seats, because the sun is in my eyes.
Very, very bright.
Thank you. I'm sorry.
You're relentless, Joe.
- Yes, sir. - Yes.
Checkbook!
[man] Hey, whoa!
[pants]
Joe, hi. Just the man I'm looking for.
Do you prefer the 3x5's or the 5x7's of Reg Park?
Oh, you know me, Kate. The bigger the better,
especially when it comes to Reg Park.
Will you be at the Regine photo shoot later this afternoon?
No. No, I'll be at Modell's Sporting Goods
in Manhattan this afternoon.
But please make sure that Claude is in the green trunks
- and have Tony shave his abs. - You got it.
Thank you.
One... one second.
Dolph, up. Leg... leg up. Yeah.
And better. Much better.
Oh, help me out, Dolph. Give me a flex. Give me a flex.
Thank you. Good, good.
Well done, Dolph. Well done.
Tony, about this afternoon...
You want Regine in the green string trunks,
and you want me to shave his abs.
What are you, a mind-reader?
No, I heard you tell Kate in the hallway.
Oh, well, you have phenomenal hearing then, very good.
Very good.
Acoustics echo.
Wow. Weider.
Yes.
[Bill] "I, Joe Weider,
predict that civilization will speed up in every phase,
and that the stresses and strains on mankind
will continue to increase.
Because of this,
I predict that the resulting increase
in mental and physical illness
will force the world to recognize the importance
of systemic exercise and physical activities."
[laughs]
Fancies himself a prophet, eh?
"I predict that bodybuilding
will become the chief form of systemic exercise
and physical activity.
It will become a necessary habit for all athletes
who wish to keep their bodies functioning at their best."
He sure is a lyrical fella.
His magazine is filled with this garbage.
And, of course, advertisements for his weights.
And you believe that this dirty, little Jew
is selling dumbbells and barbells now, hmm?
Are you trying to be me? Huh?
He's trying to be me,
and I'm not going to tolerate it!
Um...
I created an illustration.
It better be good.
[chuckles]
That's... that's youse and that's him.
[Bill] That's me?
[cackles]
[laughs]
All right, you put that in the next issue.
Okay? You know what?
You put it in every issue.
Okay?
Ma'am, ma'am?
Weider Weights are on special today.
Take a look at this "before and after".
Remarkable.
What's the secret?
Just what he's doing here. Repetition.
That is all. Anyone can do it.
Weider Weights come with a set of instructions
and a list of 10 of my favorite exercises.
These exercises will tone and shape your body,
which will in turn free your spirit,
which will in turn free your mind
and give you a new passion for life.
Oh. It will do all that, will it?
Mm-hmm.
Con man.
What? Con man? No, no.
I see you still have the touch.
Bennie.
Bennie, Bennie, Bennie.
- [grunts] - Ah, put me down.
- Good to see you. - Got a gift for you, from Egypt.
- It's a hat. - Yeah.
- It's a nice hat. - It's yours.
I went by your fancy new offices.
They said you were here.
Regine was doing a shoot in a G-string.
I have to say, his abs looked amazing.
What are you doing to these guys?
Our new offices, Bennie. Our.
And we now have so many new techniques
for training every muscle in the body.
We've made training a system, a science.
And it never hurts to show as much muscle as possible.
We have female readers,
as well as certain males who appreciate
the more revealing photographic arts.
Fans are fans.
Joe, how'd you get these manufactured so quickly?
Well, I used the advance we got from American News Company,
as well as an additional few thousand
from our Physique salary.
Oh. And are we selling a lot of them?
No. Not yet.
But we will.
[Ben] Yeah, well, it's too much too fast.
You're sinking every dime into other Weider enterprises.
Some is money we haven't even made yet.
And tell me, exactly,
what are these other enterprises?
Well, we're publishing another magazine.
Dr. Braddock and I have been working on some formulas
for vitamins, anti-aging pills, protein powders.
Oh, and the gym equipment, Bennie.
The gym equipment, because someday, you know,
we're going to open our own gym.
Joe, how are we going to do all this?
That's going to spread us way too thin.
Bennie, no, we have more than 50,000 readers every month,
and all of our advertising is free.
Come on, look. All free, huh?
Yeah, 50,000 readers, with nothing in reserve. Why?
Because you're throwing our profits right back out there.
What if one of these other enterprises
needs more time or, in fact, simply fails?
We'll go under. It's basic economics.
Joe, are you listening to me,
or has Betty the pin-up's gaze put a spell on you?
Of course. Of course, I'm listening.
You, suddenly you're a financial wizard, huh?
I studied whilst I was away, Joe.
If you insist on expanding this aggressively,
then we're going to leave ourselves exposed.
Nonsense. Nonsense, no. Strike while the iron is hot.
That's what we'll do.
[knocking]
- Joe. - [Joe] Mm, what?
You're going to want to see this.
Bastard.
He writes a lot of trash about you in this issue.
- You know he's a Nazi. - That's not proven, Joe.
- You can't write it. - No, that bastard
is a renowned anti-Semite.
Ask Claude, Reg, Jack LaLanne. They all know it.
You can't print it, Joe.
Now I'm forced to use valuable space in our magazine
to defend against his lies, space that could be used
for constructive weight-training advice.
What, does he not care about health and fitness?
He cares about his power and money, Joe.
He sees us infringing on his empire and he's worried.
He knows the Weider methods work better,
so he tries to pull us down any way he can.
We will show him just how well our methods work.
Our bodybuilders will crush his at Mr. Universe.
Trash.
I need to walk.
[announcer] Here we are, ladies and gentlemen.
The candidates for Mr. Universe.
[applause]
Mr. Weider,
may I have a word with you, please?
What, now? No, no.
We are watching this incredible show.
Come on, you should join us.
A chief representative of the Amateur Athletic Union,
I am afraid I am forced to disqualify
your contestants from any weight-lifting
and bodybuilding events in the United States,
unless you withdraw.
Now, if you would please leave the stage.
- On what grounds? - What are you people trying to pull?
Your sanction will be withdrawn.
- Under whose authority? - The AAU Weightlifting Committee
in the United States, from the highest level.
Look, these men work for you.
They're paid by your magazine.
Therefore, they are not amateurs.
No, no, they are paid as fitness models
and experts on training.
The AAU controls all amateur sports
in North America, Mr. Weider.
So, if you'd like to participate in a sporting event,
I suggest you adhere to our rules and regulations.
You, you're a hypocrite and a liar.
You gave us a sanction,
and now you let Hauk take it away.
Look, there's no going around us.
Either you work with us or there's nothing.
Well, what if our contestants denounce the AAU completely?
Then you would never be able to compete
in one of our competitions ever again.
But they would be allowed to compete in their own.
I implore you gentlemen, don't listen to the Weiders.
They do not have your best interest in mind.
You are the one trying to take away what is rightfully theirs.
They do not need the AAU.
- You... you screw them anyway. - Yeah.
You take this away and you'll find yourself in court.
- We don't need the AAU. - [Joe] These men will agree
to never participate in another AAU-sanctioned event.
That what you want? From now on, they will compete
only in... IFBB-sanctioned events,
and that will be the end of this.
What the hell is the IFBB?
International Federation of Bodybuilders.
I've never heard of any IFBB. Are you nuts?
Are you? Because the IFBB not only has
the best bodybuilders in the world, these men right here,
but we will attract every man worth his salt,
Because what you and Bill Hauk do not realize is...
all these men want is to compete against the very best.
- Damn right. - [Joe] We are here.
They are here.
The champion bodybuilders people came to see.
We are the IFBB.
We came to compete, Harry.
You take this away, I'll make you regret it.
Fine.
Fine, this competition will go on.
We will discuss rules and regulations with you...
with the IFBB, at a later time.
Good luck.
[audience applauding]
I wonder when he'll figure out there is no organization
called the IFBB.
He won't. We just created it.
[announcer] Ladies and gentlemen,
the winner of Mr. Universe...
Reg Park!
[audience cheers]
Let's hear it for Reg.
Oh!
- Congratulations, Mr. Weider. - Thank you.
- It's all thanks to you, Joe. - We're going to up your protein.
- 200 grams a day. - Do you ever stop?
No, I do not.
- Well done. - Gravy, Joe.
Well done.
Hey, you know what your problem is?
Hmm?
You think that what you do is a sport.
You know what I think?
No, and I do not care.
Because I don't think that you think, Bill.
Your mind is like your magazine: fixed in cement.
[laughs]
That was a good one.
Okay, well, congrats.
[both grunt]
I create impeccable men.
I teach greatness.
You... you just got lucky today, didn't you?
[grunts]
What the hell is going on here?
Oh, it seems your brother just had a little accident.
I think you should probably tell him
that it's time to settle down.
- [grunts] - Joe! Joe!
We've already beaten this bum.
Let's not snatch defeat from the jaws of victory, huh?
[groaning]
- [Ben] Come on. - [Joe] I need a doctor.
[speaking indistinctly]
♪ Oh, I'm packing my grip ♪
♪ And I'm leaving today ♪
♪ 'Cause I'm taking a trip ♪
♪ California way ♪
♪ I'm going to settle down ♪
♪ And never more roam ♪
♪ And make The San Fernando Valley ♪
♪ My home ♪
How can Hollywood help us?
Oh, Bennie, come on.
It's beautiful here.
It's always warm. Always sunny.
The people, they care about how they look.
They don't cover themselves up in sweaters and coats.
They don't have to.
Well, I'm told the California crowd,
they don't welcome outsiders.
And our business is doing so well.
They need us.
They need us and they'll love us.
Well, if you say so.
♪ And make The San Fernando Valley ♪
♪ My home ♪
♪ And make The San Fernando Valley... ♪
I'm sorry, Mr. Weider,
but I'm just completely lost here.
You and your partner, Mr. Nasium,
will have to educate me.
Mr. Nasium? Who... who is Mr. Nasium?
That's what I want to know, and why hasn't he joined us?
There is no Mr. Nasium.
- You said Mr. Nasium. - No, no, I did not.
Mr. Weider, you mentioned a "Jim Nasium"
several times on the phone.
Jim Nas...
Gymnasium. Gymnasium is not the person.
- It's a place. - It's a place?
The place of business we were talking about?
- Ah, I see. - Yes. "Gym" for short.
Well, these "gyms" are not what we invest in.
Well, Mr. Hochberg, I'd be happy to show you one.
In fact, if you approve this loan,
we will train you for free.
- We could change your life. - I don't want my life changed.
I like my life.
What goes on in these gymnasiums?
Exercise, Mr. Hochberg. Exercise.
What are people paying for then, exactly?
Have you heard of weight-lifting,
jumping rope, barbells?
Why would anyone...
a normal person...
pay to go to a strange place like that?
To look good and to feel good.
[laughs]
[coughs]
You think real people,
grownups,
will pay good money to go to a place
to pick up weights and sweat together?
And open themselves up to athlete's heart
- and heart attacks. - Mr. Hochberg,
athlete's heart is not real.
As you strengthen your muscles,
you also strengthen the most important muscle of your body:
the heart.
It brings more oxygen to the blood,
which goes to your brain.
Allows them to think more clearly.
Gyms are the future.
They're good for people.
They're good for the body for the mind and the spirit.
People, if they choose to exercise,
can play sports, box, row.
Any number of vigorous activities.
One thing they do not need is a public sweathouse
with heavy weights in it.
No, but... but... but...
but this is Hollywood.
Yes, it is.
You can always take your ideas back up to New York.
Evidently, up there, the banks are run by lunatics,
if they would fund an idea like this.
[Joe] Those are bad for you.
[man] I got this. I got it.
Joe Weider.
Thanks for making trek in, buddy.
Jack, it's good to see you. Good to see you.
My God, what an oasis you have here, huh?
- Oh, yeah. - Is it always busy like this?
It just keeps getting bigger and bigger, thanks to you.
I cannot believe you're here.
Thank you for all this. It's all because of you.
- Mm-hmm. - Can you believe
that people still don't even know what a gym is?
Hey, guys, look who it is.
It's the one and only Joe Weider.
Joe Weider, the real deal.
- It is so great to meet you. - Yes, yes. You know,
sometime I'd like to do a story on you guys,
on the streamlined West Coast physique.
- That would be out of sight. - Keep up the good work.
Good job, guys.
Jack, how in the world did you get a bank
to help you buy all this equipment?
I didn't. There's no way they would lend me the money.
They all think we're loonies.
You know, I learned that the hard way.
Come on, why are you even thinking
about building another gym in the first place?
And don't be so hasty.
I'm your friend. I'm not Bill Hauk.
I have all of your work.
I have your weights. I have your magazines.
You have too much on your plate.
Oh, my.
Oh, you didn't hear a single word that I just said, did you?
Jack, is that who I think it is?
Well, if you think that's Betty Brosmer, then yeah.
She is so much more beautiful in person, Jack.
You have to introduce me.
[laughs]
Come on, why would I introduce a palooka like you
to the most beautiful woman in the entire world?
- It doesn't make any sense. - I see your point.
I see your point, but please. Anything... anything helpful.
Okay, well, don't open a gym here then.
- What? - If you don't start a gym,
then I'll introduce you to her.
Fine. Fine, yes. Deal.
But when you introduce us, you tell her I'm your mentor.
[laughs]
- My mentor? - Mm-hmm.
You're a publisher from New York.
Isn't that good enough?
You're right, a simple introduction will be fine.
- [camera snaps] - [cameraman] Okay.
How about a little more shoulder?
- [camera snaps] - Even more playful.
- [camera snaps] - Perfect.
Take a break, doll.
- Hi, Betty. - Lonnie, what a nice surprise.
Yes, I came down with a magazine publisher, Joe Weider,
who wants you for a photo shoot.
Weider. Weider. That name sounds familiar.
You met him a few months back with Jack LaLanne.
He's got those muscle and exercise magazines and pulps.
Of course. I remember you. Jack LaLanne's friend.
Yes, yes, we met at the gym.
I remember you mentioning your fondness for philosophy and art.
You have an excellent memory, Joe.
And you also said you love A Farewell to Arms
and Fats Waller's piano.
Yes. I certainly do.
Joe, about the photo shoot you'd like Betty to do.
Oh, yeah, no, not "like". Need.
I need Betty for the cover of my newest magazine,
American Manhood.
- [laughs] - Look at that smile. Incredible.
Betty, you will make my magazine fly right off the stands,
all over the world.
You put women on the cover of your muscle magazines?
Well... Well, we do as of now, Miss Brosmer, yes.
I'd like to put you on the cover with the great Earl Clark.
Who's Earl Clark?
He is Mr. Universe.
Would you prefer Reg Park?
Who's Reg Park?
Reg Park? Well, he is also Mr. Universe.
I'm sorry, I don't follow your muscle competitions so closely.
What about a cover with Tony Curtis?
- Who is Tony Curtis? - [laughs]
Well, he's an actor, Mr. Weider.
Oh, no. No, no, no, no, no.
A woman like you has too fine a physique
to share the cover with an actor.
All those guys are either too scrawny or too flabby.
And you would only make them look worse.
No, you need to be on the cover with a real bodybuilder.
[Lonnie] Betty's time is not cheap, Joe.
I'll pay her 15% more than she is being paid today.
Why, thank you.
I look forward to working with whomever you decide.
Great.
[camera snaps]
- [cameraman] Good. - Can I get more oil, please?
Just a little bit more right here.
And for Betty too. Betty too.
And... wait, hold on.
Everything... everything's smooth.
Perfect. No streaks.
No streaks. There we go.
- Very nice. - Good? Great.
Maybe a leg up. A little sexy. Yes.
[camera snaps]
And, why not?
- There we go. - [laughs]
[camera snaps]
Can we dance? Would you like to dance?
- [laughs] - You want to dance?
- Yes. - Mm-hmm.
[clears throat]
[camera snaps]
I'd like a break. A little break.
- How do you feel? - I feel great.
- You look beautiful. - Are you happy?
Very nice. Love it. The outfit is gorgeous.
With your eyes, the hair, everything.
- Perfect. - Wonderful.
Perfect. Let's take a walk. You want to take a walk?
- Sure. Yeah. - Let's take a walk. Come on.
Say, fella...
- you mind standing up? - What?
Your transverse abdominus.
- Beautiful stuff. - What?
A sculptor couldn't make a more defined V-cut.
- [man] Whoa, hey, I'm not queer. - [Joe] No, neither am I.
It's my business. How hard are your abdominals?
I don't know what that is.
Your stomach muscles. The bumps.
I guess they're pretty hard.
You mind flexing your lowers?
I don't really like this.
I'm a publisher for a muscle magazine.
Please, I just want to see. Please.
Wow. Bravo.
Really, really nice.
Nice work. How do you suppose you got those?
- Surfing, I guess. - Uh-huh.
Would you mind? I'd like to see that.
Would you mind? Would you show me?
- In the sand right here? - Yeah. That's fine.
Just take it slow.
Huh.
Come here. Come on.
- Hey! What? - [laughs]
Oh, really?
Really? Think that's funny?
- [laughing] - Is that funny?
Try that one next, okay?
- [laughs] - We're fine, we're fine.
All right.
Are we fine? Here we go.
[Betty squeals excitedly]
[soft panting]
[sighs]
How do you feel about
doing a risqué cover with Leroy Colbert?
Who is Leroy Colbert?
He's the next Mr. Universe.
He's the only man in the world with 21-inch arms.
And he's a colored guy.
Why does that matter?
That he's got 21-inch arms?
That he's a colored guy.
Oh, well, there's never been a colored bodybuilder
on the cover of a muscle magazine before.
We would be the first.
And I want you to hang from one of those massive biceps
right on the cover.
Well, if the point of it is to be the first
to show a colored man's muscular body on the cover of a magazine,
well, then, let that be the point.
It seems to me that I would only undermine that, Joe.
Well, I have to say that you are 100% right.
And I was wrong.
You don't hear that often, I know.
- What? What? - [laughs]
Did you just say that I was right?
Mm-hmm. Maybe.
I might have.
Can we talk about something else?
Like what?
Anything.
Anything else.
All right.
Let's talk about our lovemaking then.
You have such precise movements.
Perfectly timed.
Powerful hip thrusts.
It's got to be the glute raises.
And we should really do a piece on that for women,
because our readers would definitely benefit.
You're so stupid, Joe.
What?
- You don't have a clue. - What?
- Where are you going? - Home.
- No, you can't go. - Why can't I go?
Well, because you don't have your car,
and because I need you.
I don't think you need me, Joe. You need subjects
for your readers to admire and learn from.
Well, then you are the one who is clueless.
- You have no idea. - I don't.
Because you don't share anything about you,
about your family,
about Canada, what you really feel.
I don't like to talk about my childhood, Betty.
- You know that. - Give me something.
Anything.
What?
What is your happiest memory?
Tell me you happiest memory of you growing up.
My happiest memory? Why? For what?
Because I want to know.
I am not just a thing or a shape
that you can just have.
I don't even know what that means.
I'm right here. I just want you to talk to me.
I need to know who you really are, Joe.
Who am I? I'm just... I'm me, I'm Joe.
- The guy who's crazy about you. - Give me something!
Something! Anything!
[sighs]
Your first day of school.
That was a happy memory, right?
No.
Where did you sit?
Was there a window?
Did you look outside? What did you see?
I... I don't know.
I don't know. I...
Maybe there's something wrong with me.
I... I can't remember anything
before I started writing for the magazine.
Okay.
I'll start.
I had an aunt in San Francisco
who collected these antiques.
China, glass and wood.
And she would display her favorites,
just so, behind glass.
Once, when I was a little girl, I stayed with her.
And she saw me staring at these beautiful,
beautiful glass figurines.
My aunt, she opened the glass
and she let me hold my favorites.
I felt this power,
like I had never felt before.
Like I had held something truly important
for the very first time.
That's a happy memory, Joe.
Yeah, no, I...
I... I don't...
got nothing like that.
What about your birthdays?
Your favorite birthday cake?
We never celebrated birthdays.
Never had a birthday cake.
Never?
Betty, please, please, I...
I don't have a happiest memory,
and I never had a birthday cake,
and if I ever opened a glass door then take out a figurine,
my mother probably would have made me eat one
to make damn sure I never did it again.
I'm sorry.
I'm sorry. I'm sorry.
Look, I don't want you to think...
that I'm strange, or...
You're the strangest man I've ever met, Joe.
[laughs]
And you should know...
I'm falling madly in love with you.
[sighs]
[bells tolling distantly]
[sighs]
Sweet Jesus.
Career suicide.
I wonder what my friends down south are saying about Weedy
and his new dark, oiled-up friend.
Down there they'd lynch them both.
[laughs]
Oh!
Hmm.
That kike.
[laughs]
What do you think, Jerry?
[laughing]
Oh, it's good to be king.
Mm-hmm.
[Joe] There's three articles in here
that were featured in one of our publications first.
And then, of course, there's this.
And this.
[Kate] You know Lucky Strike and Miller have contacted us too.
I mean, with all our new magazines sucking money,
it's hard to make our profit margins.
Did Bennie tell you to say that?
Margins pay all our salaries, Joe.
And alcohol and cigarettes kill people.
They go against everything we stand for and believe in.
Yeah, I'm not so sure it's that black and white.
There are people who like to exercise
and also have an occasional drink.
Even a smoke.
It's 1957, Joe. It's... It's the modern world.
No, it's not.
The modern world is what we sell in our magazine.
A world of vitamins, protein shakes,
vegetable juice, vitality.
[scoffs]
Now I need a drink.
Well, then have a protein shake.
I'm going to need a martini.
You know, if the day comes where the world is getting together
over a protein shake,
I do believe that I will be long dead.
Ah, yes, Barton,
from all the liquor and the cigarettes.
[laughs]
Hey, the Weider way is the honest way.
We practice what we preach.
I like that. Write that down.
That will be on the next cover. She's a sharp gal. I told you.
You know, I'm a sharp gal, too, Joe.
And, unfortunately, we will need some of those sinful ads,
or there will be no way to deliver
our prophet's message at all.
Leave the anti-body ads to Bill Hauk.
We're in the health business.
What's next?
[phone ringing]
[Joe] Betty, can you get that?
Hello?
Hello, Mr. Hawkins.
Joe.
Just a moment.
Hello, Roy.
How's the weather in New York?
Oh, the bitter cold is not comforting,
but I'm sorry to say, Joe,
it's the least of my problems.
I'm finished, Joe.
American News is bankrupt.
Huh.
Call his writers.
See who needs a paying job.
I want them all, Jerry.
Jerry...
all of them.
You've got new competition.
Screw that bastard, Hauk.
It's mine, Joe.
I'm sorry. I got kids to feed.
Katie's coming with me as well.
[breathing heavily]
[panting]
The one who should have left first.
Me? Why in the world would I leave?
Because I'm broke.
No, no, no. Not broke, no.
A million dollars in debt.
A new kind of millionaire.
The regular ones are boring, Joe, believe me.
Hey...
any pretty gal can find herself a rich man, Joe.
This gal?
This gal needs more.
You're not the only big dreamer that needs to build something.
Hey. You're stuck with me.
Betty, how...
how would you like to get stuck, like, officially?
For good?
Make me the richest broke man in the world?
Richer or poorer, yes?
Wait, wait, wait, was that yes a "yes" or was that a question?
I thought you'd never ask.
[cheers and applause]
In all the world.
[cameras snap]
Please don't stop. Wait a sec, stop.
Stop.
Now these are Hauk men.
[all cheer]
[laughs]
Now, their builds are merely by-products of their strength,
not the other way around.
These world-class athletes seek my experience, little old me.
While other so-called trainers are busy
putting loincloths on greased-up Negroes.
[laughter]
You think I'm kidding, don't you?
I deal in champions, while my competitor deals
in Negro homo smut.
[laughter]
[Jimmy] The Weider brothers say that the IFBB
is looking to make bodybuilding an Olympic event.
[Bill] Do they say that? Is that right?
Hmm, well, I believe that they're focused
on filing for bankruptcy right now,
because they and their disgusting magazines are done.
[Bronson] Joe Weider says he's boycotting the AAU
and this competition. What you say about that?
Weedy is not here, because he doesn't dare to show his face.
Okay? That, and also, he can't afford a ticket.
- [laughter] - I don't think any of us here
believe in this so-called federation of his
and his little blonde bombshell.
- I mean, honestly... - Can I print that?
You don't have to. I'll do it myself.
- [laughter] - I shall call the piece,
"Where, oh, where is Weedy?"
His name is Joe Weider,
and I'm here in his place, you lowlife son of a bitch.
Well, well, lookit who we have here.
It's little Weedy.
What's the problem?
Would you rather that I call him...
the Jew?
[all gasp]
- What did you say? - [Bill] Why all the gasps?
He is J-E-W.
Joseph Edward Weider.
Isn't that right?
Huh?
Get off!
[screams]
Hey, I got him. Let him go. Let him go.
- Get off me! Get off me! - Come here.
Why you got to go and destroy all the fun, Jerry?
Huh?
Ooh!
These Jews are so sensitive these days, aren't they?
[laughter]
Get off me!
What are you, trying to get yourself killed?
- If it isn't Jerry George. - Hey, you're better than that.
That lowlife son of a bitch crossed the line, you know it.
And to think my brother and I used to look up to you when we were kids.
I sold your brother his first weight set.
And me too.
And now you stand with this pig anti-Semite,
basking in his glory.
Shame on you.
Hey, wait, Ben. Wait a second.
Look, maybe Hauk's right.
Maybe there's Hauk men and there's Weider men.
But I am not a Hauk man.
No, you're his puppet.
You watch your mouth if you want to keep your teeth.
- [scoffs] - The truth is,
I would rather be a Weider man.
I admire you and your brother.
Hauk's an embarrassment, and he's outdated,
and so is his branch of the damn AAU.
We have nothing to offer you.
Oh, but you do.
I want to make bodybuilding stand on its own,
take its rightful place as a legitimate sport.
In order for that to happen,
you need to make the IFBB stand for something.
Give it an official standing.
I've traveled all over the world getting signatures...
There'll be time for that.
Look, right now,
focus on your stature in the bodybuilding community.
And you and Joe need to mount a serious challenge to Hauk.
The IFBB can win.
It will win.
Nobody cares about this sport more than my brother and I.
You do that,
then you can count on me to help.
Welcome back, Bennie.
Fancy man, ride in the back now, huh?
You look good. You look good.
Don't worry, we'll get your bags.
Come on.
It will be a cold day in hell
if they think they can snatch away what we've built.
I've missed you too, Bennie.
We'll get another distributor.
That will be easy when the IFBB is recognized
as the governing body of our sport,
with the only democratically elected governing council.
What's the plan?
We make Mr. Universe look penny ante.
We reach out to every bodybuilder we know
and we ask them to join us in building the largest, fairest
and most globally recognized bodybuilding contest in history.
Jerry George has agreed to travel the world
and bring in talent from everywhere.
You reach out to the bodybuilders,
get them in the Weider program,
and I'll get their countries to join the IFBB later.
I have not lost sight of the bigger picture, Joe.
I'm going to get us into the Olympics.
Bodybuilding is essential to nation building.
And this competition is essential to bodybuilding.
Since when are you the idea man, hmm?
You know, you... you're supposed to be the realist.
Yeah, well, some guys have it all.
- Oh. - We have to be married to this.
You were always right about that.
Well, Bennie, I am married.
Not now, Joe.
- What? - I'm serious. Cut the crap.
We got a lot of work to do.
[Jerry] Never thought I'd see Joe Weider drinking a beer.
Only for very special occasions, and tonight: special occasion.
Larry, I have to say, you really wowed them
with those guns at Mr. Universe.
[Larry] Well, I have to thank you for that.
I actually used the Weider arm method from your magazine.
Mm, yes, but the real question is,
where do you go from here.
Because, you know, once you're Mr. Universe, you're done.
Well, I have given that some thought, Joe.
And I think I have to get out of competitive bodybuilding.
I just hope I can still do some work modeling.
- Well, that is a damn shame. - [Larry] What is?
[Joe] After you become Mr. Universe, you cannot go any higher.
You get punished for your greatness.
But what if I told you
the IFBB is creating
a world professional bodybuilding championship
you can compete as many times as you want, defend your title.
[laughs]
I'd say, where do I sign up?
So, what's this competition going to called?
Well, we're working on that.
What about Mr. Olympia?
Olympia. That's...
that's perfect.
Betty you're full of surprises.
How'd you come up with that?
[all laugh]
Well, I would love to be Mr. Olympia.
Mr. Olympia.
Thank God he didn't order a Schlitz.
[cheers and applause]
♪ Nowhere to run to, baby ♪
♪ Nowhere to hide ♪
♪ Got nowhere to run to, baby ♪
[car horn honks]
♪ Nowhere to hide ♪
♪ It's not love I'm running from ♪
♪ It's the heartbreak I know will come ♪
[Joe] To the first of many Mr. Olympias.
- [man] Hear, hear. - [Joe] Cheers.
That was one hell of a show tonight, huh, Bill?
I got to say, the Weiders put together
the grandest competition yet.
What did you say to me?
Oh, did you miss it?
♪ Got nowhere to run, baby ♪
♪ Nowhere to hide ♪
[whimpers]
♪ I know you're no good For me ♪
[grunts]
[police sirens wailing]
[whistles blowing]
[indistinct shouting]
[yells]
Sir, this is Ben Weider,
president of the IFBB and Mr. Olympia.
If I could have a moment of your time,
I'd like to bring something to your attention.
Well, I'm glad you asked.
Bodybuilding belongs in the Olympics.
Yes, sir, we think it does.
No, I agree.
You cannot see yellow clearly on red.
- Do you not know that? - I'll fix it, Mr. Weider.
And reverse-print the title.
It needs to be white on a dark background so it pops.
Your color schemes are awful today.
- It's just a mistake, Joe. - I don't have time for mistakes.
- It needs to be perfect. - Yes, Mr. Weider.
[Jerry] Joe.
Hello, Jerry. How was the world tour?
Some exciting new talent out there.
I'll tell you about it.
Norwegians.
Hungarians.
Austrians.
So many impressive hopefuls I lost count.
Let's see. Let's see some of these bodies.
What are we...? Hmm, that's good, that's good.
Wait, hold on. Who... who is this?
[Jerry] Arnold Schwarz... Schwarz...
I couldn't pronounce his last name if you paid me.
Everyone in the gym calls him the Oak.
There's another photo of him at the end.
My God. Betty, look. Look at his face.
Pure determination.
What a specimen. Where's he from?
Austria.
[Joe] Do you see it? See the look?
- Fire in his eyes. The steel. - I saw it in person.
See, that is what the tough guys in the movies should look like,
- you ask me. - Are you kidding me?
- His biceps would fill a screen. - Nonsense.
Wait.
Hold on.
Look at that. Go. Tell Molly to book us
two plane tickets to Austria right now.
Will do. Oh, and Joe?
- Hauk passed on him. - Even better.
Oh, my God.
We found him.
[Joe] Hello, Arnold?
My name is Joe Weider.
I know. I read the books.
- Yes, those are my magazines. - IFBB.
- That is my federation. - I've seen your picture.
And I have pictures of you.
Come look.
It's me.
Who made it?
I did.
I've been drawing it my entire life.
How would you like to be the face of bodybuilding?
I want to compete in Mr. Olympia.
You train with me, you will win Mr. Olympia.
I want to win Mr. Olympia.
Only once?
[laughs]
If you're going to win,
we're going to need to catch those legs up to that chest.
It's too big. The States is all about proportion.
You must get bigger.
Do you have a power squatter here?
No, no, no. I do wine barrels.
Wine barrels?
That's creative, but we can do better.
Much better.
Okay.
That's not bad, though.
I like that.
I made it.
Go on. I'll wait for you.
- [grunts] - Good. Rack it.
Not bad, huh?
I read your articles.
You used to compete.
Mm-hmm, when I was younger. But after my shoulder, no.
What happened?
Bill Hauk happened.
Long story.
He said to me that I'm useless
and that Americans never would get past my ugly face.
That sounds like Hauk. Come on.
[grunts]
Use some of that anger, huh? Come on.
Yes, that... that is how a man channels his anger.
- Come on. - [grunts]
Let's go. Two more.
- One more. One more. - [grunting]
One more. Last one. Come on.
- Rack it. - [yells]
Good. Good.
- You said only two more. - I know. I lied.
Arnold, I am training you to be the best in the world.
Nothing less. Are we on the same page?
Yes.
Joe, I'll give you my best.
Good.
Steep mountain to climb, but we will get there together.
Twenty seconds.
Jack, meet the Oak.
Arnold, Jack LaLanne.
- Nice to meet you. - Nice to meet you too.
Wow. American gyms really are the best.
Yeah? You like my place?
Yeah. Let's party.
[laughs] Okay.
Wow.
I think you found another new species.
[cheers and applause]
I'm listed as the favorite to win Olympia,
and then this happens.
Can you get me as big as him?
[Joe] Frank, you're an Aston Martin.
Like James Bond drives.
But him...
he is more Mack truck.
You're a good sport, Frank.
[Frank] I don't have a choice, Joe.
That guy's incredible.
- [chair cracks] - Oh! Arnold.
- [Betty laughs] - Are you all right?
Sure. I didn't mean to break the damn chair.
[laughs]
That's my favorite chair.
Betty, you know how much I love that chair.
[Ben] Joe...
we need to talk.
[Hebrew chanting]
[Joe] All my life, people asked me what drove me?
It wasn't until she died I realized...
she did.
What the child needs and doesn't get,
he searches for his whole life.
As it turns out...
Arnold had needs too,
and he was searching also.
[Arnold grunting]
[Joe] Come on.
Come on, you can do it. Come on.
Five more.
The other guy, he just did two more.
Come on.
Push.
Come on, last one. One more.
[grunts]
Good. Rack it.
Showoff.
Keep the arms up.
Yes...
[indistinct chatter]
Arnold, I want you to do one important thing for me tonight.
All right?
Have fun. Do what you do best.
You make them laugh and they'll love you.
[Bill] Why, hello, Joe.
[Joe] I apologize.
I do not believe we allow convicts backstage.
Well, I trained Sergio here.
He is sanctioned, and he is competing here today.
Well, you can still wait outside like everybody else.
Another low blow from Joe Schmo, huh?
Have you even taken a look at this Cuban god?
His waist is actually smaller than his thighs.
He's just going to wipe the floor with your guy.
So there you go.
Maybe I'll let him wipe my ass.
Get a good seat.
[scoffs]
Look at you.
It seems you've made some progress
in spite of Weedy here.
I knew you had it in you.
Break a leg, Arnold.
Maybe I'll break your jaw instead.
You show them what you got.
Well, I believe that you handled that quite well.
You might have a future in the pictures.
Nobody understands me.
I believe that Hauk understood you loud and clear.
Hmm? Come on. Pump.
[Betty] Why, yes, I did create the title "Mr. Olympia"
a few years ago, actually,
when we were just all sitting around...
[clearing throat]
Mrs. Weedy, don't you look nice.
Would you like to join me in the winner's section?
[laughs]
You do create strong competitors, Mr. Hauk.
- Thank you. - But to create
an impeccable man, it takes dignity and grace.
Qualities you know nothing about.
Good luck.
As we were saying.
[inhales and exhales]
[sighs]
[applause]
[announcer] Ladies and gentlemen,
welcome to the premiere event in men's bodybuilding.
Good luck.
[announcer] The IFBB Mr. Olympia.
Remember, have fun and make them laugh.
Go on.
[applause]
Here they are, the best bodybuilders in the world.
[commentator 1] What do you think they're looking for out there this year?
[commentator 2] They're looking for three things.
Mass, symmetry, and they're looking for definition.
And it looks like we've got all three of those
in spades tonight.
These physiques are among the best we've ever seen.
They sure are. I tell you what,
these are not just bodybuilders, they're artists.
They have been working all year,
carving, sculpting their physiques just for this moment.
[commentator 2] Human sculptures like we've never seen before.
These should be in the halls of every museum, everywhere.
This is what Joe Weider has been picturing his entire life.
♪ I can turn Your gray sky blue ♪
♪ I can make it rain Whenever I want it to ♪
[commentator 1] This contest really comes down
to Sergio and Arnold.
♪ From a single grain of sand ♪
♪ I can make a ship sail... ♪
[commentator 2] Is it just me, or does Arnold look like
he's actually having fun on that stage?
I mean, this is big time. This is for the title
or Mr. Olympia,
and Arnold has turned this into his own playground.
I mean, he's mocking Sergio on stage.
[commentator 1] This in incredible.
We've never seen anything like this.
♪ I can't get next To you, babe ♪
♪ I can't get next to you ♪
[commentator 2] All right,
it looks like the boys are done with their pose now.
Arnold leaning over and telling Sergio something.
It looks like they're ready to call it a day.
Sergio is making his way off the stage.
Arnold making his way... wait a minute.
Arnold is not making his way off the stage.
Arnold turned around and came back.
He is playing to the crowd. He's starting to hit poses.
[all cheering]
The crowd is going absolutely crazy.
He is whipping them up into a frenzy.
We have never, ever seen anything like this onstage.
Arnold just completely pulling the wool over Sergio's eyes.
The crowd is absolutely nuts at this point.
And here comes Sergio.
[commentator 1] Tell you this right now: he does not look too happy.
[drumroll]
Your winner,
and your 1970 Mr. Olympia...
Arnold Schwarzenegger.
[crowd cheers]
[commentator 1] And that's it.
Arnold Schwarzenegger, your new Mr. Olympia.
We have a new champion.
[cheers]
I don't think Joe could be any happier right now.
What a long road getting here.
[commentator 2] All their hard work,
all their determination.
They took a chance,
and it's really paying off.
I think we'll all be hearing a lot from the new champ,
Arnold Schwarzenegger.
So, Hercules, who are they going to get?
- Yul Brynner? - You're the only one
who understands my English, Joe.
Look, nobody cares about your accent.
Have you heard mine?
Just say the lines the way you want.
You're making him more nervous, Joe.
- What? - I cannot act.
- Then don't act. - Just be yourself, Arnold.
You told them I was a German Shakespearian actor.
- I'm so screwed. - Arnold, Arnold, it's Hollywood.
Nobody knows whether you've done Shakespeare in the Park,
or your own damn garage.
Just give a good flex, nice smile, we'll all be fine.
I'm freaking out!
[fabric rips]
[snickers]
[Joe] You ripped it. You ripped the jacket.
[Betty] He did.
[Joe] He did. All right.
Can we fix that? We need a whole new...
[shuts ignition off]
What do you think?
Well, I love it.
Hmm.
No.
No, it's silly. It's weird. We should get rid of it.
It's not silly.
I think it's perfect.
It's perfectly you.
Hmm.
What? What is it?
Do you remember you once asked me about my happiest memory?
And now I have one.
You...
The first time that I saw you at Jack LaLanne's gym.
Thank you.
Thank you for showing me how it feels
to be so deeply loved.
You've always deserved it.
My love.
[Joe] So many old friends and wonderful faces here today.
My brother Ben would have enjoyed this reunion.
The history of what we did together is a great story.
But no matter how many times I tell it,
it'll never tell the entire tale.
We were two poor kids
chasing big dreams.
There is simply no Joe Weider without Ben Weider.
We didn't start out to change the world.
Oddly, that's exactly what we did, Bennie.
People often called us "Brothers of Iron".
More importantly we were brothers in life.
I'll see you soon, Ben.
And when we reunite up there,
we will be looking down on all of you,
making sure that you do every last rep of every damn set...
[laughter]
...so that you can get the very best
out of your bodies,
and get the best out of your lives.
Believe me, I will be watching you.
Of this, you can be sure.
[dramatic music]
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