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For eight-year-olds, "star war" is... medicine.
I want to be part of... the "war star" universe
and I really feel like having a toy
is the way to do it.
If you ask me what other toys
or things I face
in, say, first through third grade ,
I have nothing
* past the ocean far below *
* through stars and the sky shines *
* takes us from this advantage *
* in this rocket
* passes through the ocean far below *
* through the stars < br /> and the sky shines *
* brings us from this advantage *
* on this rocket
ah ah ah ah
* on this rocket
* ah ah ah ah *
90 % of the toys I have a little time
are related "star wars."
So, right from get-go,
dominates interest I more than others, um,
cartoons and toy lines are sort of
competing to get attention from your average child
grow at the beginning of the year & apos; 80s.
This is something
that allows you to create a world
and play there.
There are no toys like that.
There are no toy lines I can remember
The universe is loaned by itself < br /> for really fantastic
and interesting and...
and you know, some kind of crazy story
with weird characters and new planets,
and I think so really only reaches
for children's imagination. </ p >
Have one "action star" war
in my hand... in my hand almost near
to have one characters in my room
You know, having 3po on my desk,
sitting there with r2-d2 next to it.
In the late 70's and the beginning & apos; 80s,
you won't see movies over and over. </ P>
For many children, the toy, I think,
is more important than movies
because they will go can play with toys
They will be able to talk about toys almost every day. </ P>
(Booth) You know, if that's the case go to your friend's house,
You hardly need to ask,
"Do I need to bring people & apos; war stars & apos; me?"
You know, you just /> appear with them
As soon as parents enter a room, "what are you doing?"
"We are playing & apos; star wars; / p>
look, hammer, he's from... "
" okay, we'll leave you alone. "
Parents don't want to bother you for two hours
Because they know that in another universe.
We are very rude with them.
We used to like to build lots of different fortresses
and the basis of, you know, cardboard boxes and bricks
or whatever we can find,
um, to play with.
They are sort of modern, I guess, you know, army people.
You know, prepare battle.
Pew, bench , benches, benches!
My gifts tend to to become "star war" related.
A decent report card, my father will take me to the store
and let me choose a "war star" number.
Christmas, birthday, there is always a
sort of toy "war star ".
I think" star war " sets new ground rules
for what is collected
and its appearance from culture popular
As a big phenomenon,
is certainly inside us and then spreads to other places.
(Sharp) This is rather a funny story
In my scrapbook, I have, uh, this sign.
When I was a teenager, sometimes I wasn't always
a house door lock
and will get into trouble.
So, my parents left a week's vacation,
and I went home, and I see this sign
attached to the front door from home
"Dear sir, thief,
" is the most valuable properties at home
"is & apos; star war & apos; old collection of toys
" on the 2nd floor.
"Please.
Don't forget the lucite star! "
(Miller) So, this is my real loose" star of war "number.
This is most of a set in the case here
This lot since I was a kid.
The same number I played.
Actually, I have two loose sets
I always have mine that I keep
and, you know, back armed and kind of finished
as I did more seriously into collecting
And a few years ago,
I got a box in the letter from my sister
He really sent me a case of darth vader
full of figures < br /> from the time he was a kid.
You know, I have a set of to pass to my older son,
and a set to decrease for my youngest child
I've been a long time a princess too,
so now I have to work in the third set.
For the collector now collect the items today
the connections they have As children play a big role
in why they collect today
Every child my age has a "star toy" toy.
While there are limited numbers of people
who collect this item, there are many people
who know what it is </ p >
They realize that this item has been played
some parts of popular culture.
Whether it's fair children's toys
or that he has sort of evolved into his own hobby,
I think more people are generally aware of that
than we give to credit.
I don't think our connection with vintage toys "star wars"
is much different than if you have
go to your father, you know, 25 years ago
and gave him a stack of baseball cards
from the 50s or 60s .
The fact that this particular toy
is related to something bigger,
I think it's a big part
where did they live power come from
"Star War" revolutionized so many things.
The living universe Lucas created,
take epic heroes and villain stories
and put it in context other universes
Films change, it changes the toy industry forever
You know, if you read books in the toy industry
they will almost always have a chapter
who talks about "star war".
This is a big change to the toy industry.
(Fawcett) For the best from our estimates,
and none This solid number,
kenner sells three quarters of one billion
action figures
Just wrap your head around that
That's lots of toys.
Never a successful toy license
based on a movie
Movies come and go. </ p >
Plus, the licensing industry at that time was quite new.
(Lopez) There were some ties to movies and toys.
So there were examples < br> like "ape planet"
years after the film came out.
Nobody really did it toy outline
when releasing a movie.
You know, I guess Somewhere in George's mind,
And they have merchandise.
For a while it's a big success.
And I guess it's somewhere somewhere In his mind he thinks,
"Maybe you know There is something like that
for" star war ".
Send it away for Luke Skywalker decoder ring
** (20th century fox theme)
So, lucasfilm and fox, you know, sent out
information and solicitation
for all the major toy companies in us.
And that includes mattel and hasbro
They decide, ah , You know,
when we want to get toys out,
nobody will remember this movie
So they all passed.
But that's how second-tier toy company
in Cincinnati called kenner products.
They know to make toys
That kind of imitated real world experience
So baked ovens Like an oven toy
the girl can imitate what their mothers do
with an actual oven
They make toys It's like a mini cow
and you can drink it.
They make that goat You can feed stuff.
They become related with play-doh
Toy types. </ P>
Here we are on kenner street where the company gets its name. </ P >
**
So 1947, when the company initially started,
it was a spin-off soap company, Cincinnati soap.
Soap companies, like other companies,
is looking for ways to get people to use it
the more their products
and to differentiate from others
and they found the idea for a gun that fired bubbles.
Procter and gambled on That time really wanted
to enter the consumer home items,
so they buy Cincinnati soap.
And people from Cincinnati soap
are called and say, "well, /> what about the bubble gun? "
Do you buy the rights for that? "
Immediately," no, no, Not interested in that. "
And they said," Okay, isn't that really if we run it? "
And, uh, kenner toys are on the way.
Colonel Steve Austin, man six million dollars,
and a new bionic transporting repair station
Kenner is very successful with man six That million dollars,
and it starts to make them think
about doing other properties.
So I'm sure that's what Kenner > see a partial "star war".
And maybe that's what, uh,
really look at kenner,
they have managed to do this is
with six million human dollars
(Boy) Bionic eyes, okay.
Six million dollars man, ready for action !
(Swearingen) That goes into office as a script
and a series of black and white photos
Different locales, there are different vehicles,
There are different characters
waiting to be played into a toy
Everyone, especially in the design section
is very interested and very happy
about working on "star war" as a property
because it is very different
and revolutionary than what they have worked before.
We look for food to new territory,
and many of us don't even know where we go with it
Like, you know, like what will we make toys,
what will sell, what will not sell
(Troy) Until then time , "Star Trek" as a license,
everything is polished " Suddenly we have
Dan hampir semua fiksi ilmiah dilakukan begitu.
Ketika sampai pada "perang bintang," Tiba-tiba saja kita punya
weather effects on things.
And I think it's neat.
And then to put a new shape
under treatment that kind of
and then selling it as a product
will be really good.
(Sansweet) Bernie loomis, who is then president kenner
p>
and being very well known in the toy business,
said, "I think that is indeed a charm & toy; toy & apos ;."
That will make interesting toy lines. "
And they literally signed a contract
a month earlier the movie came out
in April 1977
Bernie Loomis called me to his office,
and he said, um, "I want you to take your wand
And I said, "Bernie, this, uh...
It's a weekend getaway."
And he said, "what is it?"
"We just bought the rights to this film
I want your staff to see this."
He did not tell me anything about movie
He didn't tell me what his name was from the film
At least they paid the ticket
They took the whole department,
p>
all of its developments the people above,
they rented a cinema,
and we all transported it cameras there
so we can take a screenshot
Everyone is just fascinated on the number of machines
and all fighters and robots.
(R2-d2 bleeping)
Everyone who comes out
realizes that we have something here
is amazing
Not a product line, it's possible a phenomenon
will occur.
They enter into it thinking about movies
will be out there for,
You know, it's worth a period of time. </ P>
And their original product plan,
"okay, well, in our first year will have
"one or two board games, you know, maybe some puzzles.
" In the second year we will have a vehicle
And maybe some characters. "
But apparently is too promising
** ("star war" theme)
(Lopez) "Star War" came out in May 1977.
Towards the end of summer, it was true
this is amazing blockbuster success
(Sansweet) Everything about "star war".
Everyone wants to find out about "star wars".
Marketing and merchandising plants on kenner
changed overnight
How much can we have
> and how fast can we have it?
You must have something
at Christmas 1977
or you die
Maybe, we need products for Christmas,
which means you have to have it in the shop in August
I realize that there isn't enough enough time to make work this.
So, I'm in a meeting, I mentioned,
"what if we sell right
to buy products when available?"
p>
(Announcer) R2-d2, Chewbacca,
Luke, and daughter Leia,
they are "star wars" the initial set of numbers.
This action number is not yet available,
But this "initial star war bird" certificate package
is in this colorful shop
"star wars" images display stands
and certificates to send
to get a set of numbers by mail </ p >
They will be sent to your home
between February 1, and June 1.
Small birds "star war" certificate package
So here's what you will see, maybe at the counter
early bird ads certificate packages
And if you are a lucky child,
parents will pull out an envelope
and buy it for you for Christmas.
This is a display standing section
of what will be in from the initial bird envelope.
It just looks cool a piece of cardboard
until you get a figure to put it there
And you can see I put the number there.
That's how it looks once you get it in the store.
Sounds very lame today.
You hear it and you go, "Okay, oh, my God,
You only give these children, like cardboard slabs. "
People pretty much shake their heads, go,
"how are they going to do that?
How are you doing? pull it out?" </ p >
Well, this is rather up there with a favorite stone.
You know, where, what...
I... I am shopping < this is a lot of money
for empty boxes
This needs to be sold this for lucasfilm
and the fox of the 20th century.
>
So what do they do do they make a prototype
of what children will enter into this package
and present it to George Lucas
Everyone is different who is present at the meeting
fill it out and return them to kenner
so they can get the toy when they come out
And this...
My idea.
And even so might have been hugged
by some top people, </ p >
that doesn't mean
that they will go hug it
if it doesn't work
Sounds like, Wow, they interesting
this amazing con game for children
at Christmas 1977
But actually it was so a very successful campaign,
even though many from sets go unsold.
When a child passes it at that time,
That is one of my favorites "star war" thing
I have ever bought
And you have a little catalog that comes with it
You see the game set , You look forward...
I really love that.
(Sansweet) Initial fans feel hungry for that.
So, then hunger is fulfilled,
"I have finally been fed."
I'm walking down the hall,
and Bernie loomis
are walking down the aisle in the opposite direction
He look at me and he stares at me
and he says, "Good."
Behind me is a crook building.
It's headquarters When kenner toys
have made licenses "star war". </ P>
Even before the license was signed in April,
Team the toy is very busy
doing that and coming up with the concept
goes far beyond what could actually happen
came out in 1977
because long production time.
(Santaw) We have a script and we suspect
on what we will become the most visible character
and the most visible vehicle and set.
(Swearingen) The first thing we work on is a number.
The first number Everything is carved
out of human figures we found
Like stormtrooper,
I took those numbers and used, uh, bondo
to start roughing helmet
I kind of play junior sculptor
Some figures a little funky
Like a raider TUSKEN's heads all look funky. who is the head of from the design team
I said, as soon as he knew
terlihat lebih seperti stormtrooper.
Dave okada, yang adalah kepala dari tim desain
Kukatakan, begitu dia tahu
it really exists will become a contract,
he and others are very happy,
he returns home, he raided his socks drawer,
took out some brown socks, and made fancy Java.
(Complainant) This, so you can see here
that this is actually just a brown sock
It just shows that at that time
they might just do whatever they can
to get this product created.
(Java chittering)
(Announcer) This is the new kenner
Action number "war star"
Each one is sold separately.
(Boy) I am now, Ben Kenobi!
(Luttrull) When you were a kid toy box "star of war".
You... I think the "hero" might be not the right word,
but everyone wants to see the figure.
Maybe not that way, but they want to see the figure
What makes the movie great
is the same thing that makes a good toy
That's all this imagination is involved. </ P>
There are all these things various characters
You're really weird alien characters,
down-house looking for characters,
military...
I mean, there are all these things all built for it.
(Salvatore) When figure finally crashed into the shop,
there were 12 available
Luke Skywalker, daughter Leia,
darth vader, obviously,
> r2-d2, c-3po,
han solo, Chewbacca, Obi-Wan Kenobi,
stormtrooper, commander of death squad,
sand people, and java.
(Java chittering)
(Perez) First time I see "war star" numbers
or other toys in the store,
I don't think my father understands
what I am actually try to say
because I basically just howl and whooping
and make all these sounds, pointing...
You know, like... (Snorting eagerly)
He might think I was doing an impression
of one of the sand people.
(Snoring)
(Tom's grip) My first Obi-Wan Kenobi figure.
You know, he has an arm, and the lightsaber
will appear.
It is mind-blowing for a seven-year-old child.
The first thing I got was a Javanese
on cape cloth
Darth vader or Luke Skywalker?
Darth vader coolers
My mother bought me r2-d2, and that was
my first figure I have ever had
Of course, those bullies lived in my corner
then soaked it in the small river in my house
and he was completely destroyed.
They did not make them survive,
>
and if you solve it, all you need to do
go to the store and pick up the others.
(Luttrull) I always make Luke
more heroes even than that movie. </ P>
He is pretty much the invincible
character "war star"
This is my original
first-12 figures stand.
Um, not all of this is my original figure
from my childhood, some of them.
I know r2-d2 is, of course
why is he so beat up
I believe it's called an action stands
because it has an action lever.
(Laughter)
And you can see it cracked
and the sticker come from,
but I will never get rid of this
because this means a lot to me.
There 12 action figures and I have it all. </ P>
This number is kind of important to me. </ P>
When I was five years old or six years old ,
I lost one of my teeth, and I told my parents
I expected a tooth fairy would take me
a "war star" number.
And I remember waking up at midnight
and grabbed under my pillow
and some sort of felling bubble from a carded figure,
tried to find out which figure I received </ p >
Maybe I should do it just pulled it out
from under my pillow
and raised it to the moonlight and saw,
but I'm afraid of some people level five years
it will happen missing or turning to dust
if I peek at the beginning.
with "my star war" the figure as a child
is to take solo hans and put it in a cup of water
and put it < br /> in the freezer overnight
Because then, the next morning,
you will have a solo day frozen in the ice block.
And you can play with it for a while
The room is not just a room.
This becomes an environment as I see it on film.
So I pretend the top of my desk
is the floor of the star of death,
or take one of my mother's tan blankets,
throw on the table,
now the environment is from Tatooine
That's when I realized I need more characters here
because I can't do the rest from this film myself
without more numbers.
So I need a watch, I need a sandman
(Lopez) Kenner, even from the beginning,
they realized that even though
they might not have it a lot of screen time ,
many of the characters aren't even very important for the plot,
they are different, they are unique
They know kids will do it Still interested in that,
and will actually have an affinity for it.
So they make, for example, characters tusken raider.
They get some screen time
when they attack Luke In the movie,
but it's actually not the center character story.
(Sharp) I tend to be interested in towards some characters
like walrus and hammerhead
who really don't have a part of the whole story in movies.
They are there.
So, I can do many things with these characters
which I think can have actually happened
some sort of screen somewhere
Maybe it's a hammer
can be stolen a hawk at some point.
(Hammerhead) Yee-haw! </ P>
One of the big challenges with the "first star war" movie
and working on the first
is a lack of documentation
for movies
They don't do it taking pictures of each costume,
the model isn't shot from all directions .
People who do it the design specified,
we will use their images
We will use several photos,
and interpolation into our own rotation,
our own side and front and back view.
Lack of reference material,
or references that are not Sufficient Screw-up is known in the line "star war". </ P>
For example, the original snaggletooth version
was designed for sears an exclusive cantina play- set
is a large blue figure with silver go-go boots.
** (dance music)
Lucasfilm decides
> they don't like that
** (musik tarian)
Lucasfilm memutuskan mereka tidak suka itu
When the figure is actually appears in the shop,
It's much shorter a figure in red clothes
with hairy legs.
All of you really see in that movie has its head.
So, you know, how much he
is rather up to.
(Salvatore) When lucasfilm is more in business with kenner
and everything becomes integrated,
they will actually send props exit kenner,
and they have to be kept in a locked enclosure
So you really see the toy getting better and better
in terms of design as the line continues.
You can pass item history
by looking at the pre-production stage for that item
This is rather neat to be able to go,
"look, here it is the whole development
how this was created."
Here we have some prototypes
which reveal enough little information
to how the figure was developed in kenner.
First of all, we have original wax statues,
and that's actually Art for the picture.
Wax is specially formulated to hold many fine details.
Next we have a hard copy,
>
created by taking the printout from sculpting
and pouring it into the mold two-part urethane material.
Often, some of them < br /> hard copy number
will be painted so designers at kenner
can use it in photography
actual production number,
that you saw earlier example here,
created by sending hard copy figure
eastward where they made the master tooling
It was usual to cut the last steel tool
made to make thousands of of things this.
One of the challenges is the lightsaber.
(Lightsaber whooshes)
We try to find out how you made it
a lightsaber happens
without electronics
because we don't have it anything small
I am a big supporter... .
of the spring device
that allows it to appear.
Unfortunately, our friend in the cost
does not allow us do it spend three cents in spring,
and it's harder products to produce
I have a model store put monofilament
lower the figure arm
and it will come out through his hands...
through hands
and curl up to be a good curlicue
And finally, you know.... (buzzing)
that's all
(Boy) Now I know
that power is with us
(Salvatore) Luke usual has a lightsaber on the arm
that slides out one time. </ P>
The earliest version of has one that slides out
and then the telescope comes out for the second time
So the initial set of birds is known for having it
Luke the earliest who has
lightsaber double telescope.
These are all four inches darth vader prototypes
What's important about this lot
is, of course, double telescoping sabers
This particular example
is the prototype stage
at the end is what we call mushroom tip
because it has a small disk.
And the idea is that it will give that person
manipulate an inner saber,
like, you know, something to take to
for help extend it.
**
(luttrull) I think kenner really
flashes the bottle with that figure
It's hard to explain why this toy
is so important for so many kids,
but they do it
( Sharp) The back of the card for me is just as neat as
sebagai tokoh, bahkan saat kecil.
You don't just get that figure,
but you have This is a large color image
of that character in the movie.
That sort of part of the toy
When I was a kid, I didn't think
finding a beat card
would be can accepted by me
because you want to rip through a new card
You want to rip a new card
I am currently looking for a figure
it's in the best condition.
I want to be reminded really seeing these numbers
for the first time in the toy store .
This is the beginning conceptual sketch,
some kind of rough idea for packing "star war".
You see the top of it has a pyramid logo
that you saw at the beginning "star war" product.
It looks like that like that "star war"
fades into the background
Some comments about the racetrack
pipes around numbers,
that did make the way into the final product
You will also see a star behind the image
is not a rectangle, a colored box.
Clear, as things move together
in the design process,
gets more to the traditional view
Typical double doubles silver piping
is around.
A typical logo,
Not a pyramidal logo again
Here, it looks like as they use
Luke and Leia who are hildebrandand
not as small design elements,
as the main card art.
Looks like this, like, an idea
for unified card art throughout the line
While the last figure must have,
if it is a darth vader figure, you know,
has a picture of darth vader
Kenner, unlike other toy lines,
put it on the back of the package
" collect all 77! " Or 65 or 92.
And there's really no other toy line, even though I enter
many other toys, < br /> right like that
You know, they continue to build
behind the package
this is an idea that you can get everything
You can see where it came from
Like, hey, we have a line here
where you won't want your favorite character,
you will want each character </ p >
First...
It feels like trapping you.
The back of the card says, You know, "collect all 92."
That doesn't ask you to, it tells you to
You will get, This kind of, this anxiety
if you don't have it all
p>
And that living with me throughout my childhood
gathered these things, do you know?
I remember that how children get used to tracking.
You will save a backup card around your house
All action figures are depicted on the back,
I will build the list that I want
I actually made a list of than I don't want.
So, you know, if i sent my father to the store for ig-88,
he'd better not go home with, you know, bespin guard
or lobot or one of them Poor people
I remember, you know, sat in the toy hall
with my sister, looking up the back of the card ,
look for that figure, um...
Do they have it?
"The return of the jedi," they have it some faint, ewoks .
So you won't know what will be like
And sit there and think, you know,
what is this ?
And who is this, and why are they unconscious?
They must be very special.
Um... we don't know anything better.
Really, people don't Collect toys at that time .
But they actually created this whole culture
the kids tried to collect all of their toys >
I think, a pretty important idea
Behind 's initial success of toys.
Not that they don't want it worked too,
but I think most of the kids at that time
must remember that whole
um... call to collect all these numbers
This is very dangerous when you think about it,
But, you know, it's fun...
fun sort of dangerous.
itu menyenangkan semacam berbahaya.
Now you can get this new 4-lom free action figure
for five proofs of purchases from anywhere
"war star" action figures .
Special details packages marked
at participating stores Offer ends...
You know, every year they will be different
the figure of a mail-away, just around.
And you have to collect it
proof of purchase from the back of the blister card.
So you have to cut it.
And you need, you know, five proofs of purchase
or whatever it is to get admiral akbar
or Anakin Skywalker.
When you go to the toy store,
you can see and see all the action figures
You can see and see all spacecraft.
This is not something you can buy in the store,
so it's new "star war" p.
Often they do it do it as a carrot
to get you about a new movie to come,
new, secret characters.
They will try to kind of stay mysterious
and keep mystic from new characters there
(Announcer) And now, boba fett,
criminals "war star" with the laser gun.
Boba fett is not yet available in the store,
but you can free it
with four evidence of purchases from anywhere
Action figures "war stars".
Kenner, at the end of 1978, began advertising
his first action figure a mail-away offer for boba fett.
And in the illustration
and the photography they showed for this offer,
boba fett had a rocket that fired rockets. </ p >
When we were little,
we saw the firing of the rocket boba fett
on the back of the card,
and we were right- right expecting to get this number
And when that happens, it turns out it isn't what we thought it was
(Lopez) Kenner had seen
Mechanism of firing this rocket,
and finding it a very large security hazard
They have never been sent to children
But before the toy goes to production,
kenner has made some of the prototypes
So, the one on the left is. ..
what they call "My-slot version"
of burning boba fett rockets.
There is a cavity that the shape behind "me"
where the slider will go down and then left,
the key enters, and then remove the rocket
Now, the problem is > with this
is because of this this... I shape it,
it will be easy sort of tapping the
tab and have a rocket accidentally fire
They then update this to j-slot
rocket fire boba fett
And you can see the slot is the form "j".
And it will hook around this "j,"
but a little piece at the bottom
can break easily.
There are several other styles and differences
that has appeared for years
Not too much, of course, this is very rare,
But that's the main one > design considerations they have.
Children never get this toy.
Countless stories of people who remember
get rocket fire boba fett,
but that never happened.
They have never been sent to children
One day, I home and I got off the school bus,
and my friend was waiting there,
and he held the landspeeder.
** (angel choir )
And of course, I just panicked.
"That's so cool! Wow!
Let me see it! Let me... "
he was there to play with one of the other children that day.
Very?!
Um, here I have the real one, the vintage tie fighter
that I received When I was six years old.
You know, it has a cockpit,
You can enter a figure.
This is my childhood millennium falcon
I received for Christmas year 81 81, I think,
or maybe 1980
And it's a little worse to use,
just beat up, but that...
this toy, I might be played with more than anything
I mean, that millennium wolf It should be beaten too.
Uh, this...
What is my original x wing?
There is no cockpit, Most of the wings are gone,
Almost nothing stickers left,
but I will...
Never part with it. (Chuckles)
When you pick up that kenner x-wing,
and you press r2-d2,
and the pop wing opens,
you are in it.
This is the way for me
feels like I'm flying around on the wing x.
(Sansweet) Obviously, they see this rich universe
of the "star war"
that was created George
with all this environment and ship,
and understand that this is a line
It's not just a few /> eight inches,
closed rag
Yes, I think it's aware from the design department
to give children a the world to play in...
With "star war,"
as much as Lucas tried to make one on the camera.
I thought, you know, these are some...
some of the most can be played and best designed from toys.
I mean, you know, you get revenge,
what isn't liked?
Big monsters that you can play, You know, by itself. </ P>
Have lots of monsters battle in the backyard
with this man. </ P >
The goal, always,
is the word loomis that is used continuously
in the conversation with all of us,
show me the value of the game
The value of playing what we give these children
Each product becomes a toy
must have children's involvement
as part of the premise.
So, it's not a toy without it.
Otherwise, it's billed.
That is a baseball card.
ewok game set it's probably the most fun play-set
that I did While I was on kenner.
I want my model to see with right
like a movie set
They tell an artist to do a picture of his
about the ewok village it will look like
And they give it up for one of them...
they, uh, employee,
and he goes and takes sticks and stones
and build a hand-made prototype of the ewok village.
Every lunch break, I will come out,
walk through the park.
just wandering around the forest
looking for the right one, right stick
I just came working with...
a bucket full of sticks and bark,
and I just built it.
There is passion there.
I mean, people these people don't just punch the clock
They really love what they do,
and they like to make toys
that kids will get... have a fun time together
Come a day
it is necessary to produce products
using the speech tool
which is supplied by ozen sound companies.
It is widely used previous toys
(Dolls) Let's play home .
And they want to maintain it the relationship with this company
in the line "star war".
(Announcer) Empire "star war"
troop carrier (laser sound)
What is that? This is my troop transporter!
That makes five more sounds too!
(Toy) R2-d2, where are you?
(R2-d2 bleeping)
Some ideas bouncing
here.
This is... sort of like mono-wheel.
It's not very possible in toys,
although it might be good for movies .
And here it is a man of boba fett-ish
riding a funny one motorcycle.
A little further,
we arrived at a point where there was troop transportation
with maybe a few guards on it.
Double-pointed version happens
because I want to have inmates
or droids in the center.
And in case this, we go to make black r2-d2
become a bad droid
it works for imperial people
Well, the pointed version is problematic
for someone, aesthetically, in lucasfilm
They come back together another sketch,
and Joe Johnson did that.
And it turns out that the blunt-nosed version
you saw in production.
Here we are in Oakley < br /> in kenner's morgue
80% of these massive facilities all kenner
This is where old kenner ideas are stored
This is also where they do it lots of their photography
for catalogs and other items.
Another thing that happened Here is quality control.
Many choking hazards are handled here
They also have a giant sandbox > You can throw toys
to see how they do it in the sand. </ P>
No, I don't feel Like I am a rock star
or who even special ones or different,
But it seems that seems to be going well with people
that you will meet around the city .
They say, "Oh, what are you doing?"
"Oh, I designed & apos; star wars & apos; toys for kenner."
"Oh, that must be a cool job!"
"Yes it is."
I believe that, at that time,
kenner is the place the right one in the toy industry,
not only for designers, but for marketing people
and top management too.
That's why we Attract so many people
from other big toy companies
I mean, if you go to work on the doll line today,
where are you going
Barbie. Number one. Up. </ P>
And at that time, if you want to do it
a very cool vehicle and space items,
"what is the star war?
I feel like I'm there
because everyone else and the characters there
little eccentric and weird
They tend to frame the environment,
and I'm in it, by the way comfortable
It feels like a brotherhood of designers
that's right honing their skills
and actually using their skills to create
is amazing different things.
Kenner is a very social company.
And lots of different people will throw
different social events, party, it's up
This, um, brochure
for the next hour
That, uh, this is the second annual employee kenner
p>
Performing art done in gallery in Cincinnati
This is actually artists doing real work
for toy companies
Outside adventure club. </ P>
And that shows some these people will come out
and hunt and camp and so on. </ P>
There, um...
Halloween toy show...
Where everyone should be to come up with
something like
to appear as a toy for Halloween.
I have this monkey at home.
(Imitating a barking monkey)
I only saw another role for that monkey
Monkey flasher
It's a great toy. It's really great.
Dumum Dum-dum.
Well, that's a toy company.
You should have fun.
I mean, that is how is pretty much my attitude
I'm designing the coolest toy in the universe
and my job the best in the world,
so what doesn't like about that?
One of the things that I admire Bernie loomis
is that Bernie, um,
an understanding that If you have creative people,
you have to give them the way out for that
You can't just <
br /> tell them what to do,
and go to this design.
I'm thinking of it one particular idea that I have
when I got there.
Formerly called a r2-d2 choo-choo.
Take r2-d2, a little three-and-a quarter
or whatever it is, bends,
and has removable head in the next one
and pushes it in. the bottom that one,
and keep going and going and going
so you can have choo-choo from r2-d2.
(whistle whistle train)
for a day or half a day, or whatever I put in it
To explore it, because the license is there
There is money to be made .
When we develop these individual items,
we will do the rendering and their drawing concepts.
And then the item will be brought to marketing,
and if it looks like that items that will sell well
on the market and all that,
we will go ahead and develop it.
Every week, there are design review meetings
They are very stressed
for people people who are presenting
(Troy) There will be Bernie loomis,
president, and maybe four or five other people
from different departments in marketing
it will look on all products
presented.
And there will be some presenters
So this is an example
one of the ideas that I sent
It's about four... three feet in length,
and that is a blow-molded chair The little boy can sit down.
There is a small projector box in it
that can scroll some images "star war".
And then that a lamp on the front
so you can project images on the wall
then shoot images on the wall
with a little... a little laser light led
They are close take this,
but that's badly needed < big tools and blow-molding.
I still think so a good idea,
But that doesn't work.
Bernie is a very hard critic.
He will chew you If he doesn't like what you do
in front of everyone
Or he will say, "I think it's a good idea."
You know, "take my golf club. "
So they consider this for the vehicle path,
first on & apos; 83 and then again on & apos; 85.
So, you can see that there are a number of features. </ P>
A gun above is what it turns out,
is there... a pod escape...
It will issue,
and canopy which opens and closes.
Okay, so this is the folder
of some design concepts.
This is all dated 1979.
So, what's interesting here is a small module
You will be put into your bicycle handlebars,
and one small one that has...
gone to the handle that you can punch a button
and make laser sounds, or and sound ignition
your bike, and a little target the computer screen
This, we have darth vader pencil sharpener
where you will put the pencil on the nose of darth vader
to sharpen your pencil
This is r2-d2 phone.
And here, finally, is a r2-d2 slob machine.
(Troy) If not in movies...
It's not prohibited,
but it's not necessarily things that are pushed.
The droid factory appears
I just thought sketched the robot
And then realized that there was no part
to adjust the robot there is
You can see...
These people.
They all have /> aesthetic "star of war".
And everyone says, "OK, That's not in the movie."
Well, what is it?
I use this sketch basically as a starting point.
I come with a tripod droid.
This person is just a small idiot walking
looks like a kind of mouse.
This one a scroll around lightning
A small Droid.
This person is walking droid
like "silent running" droid will
others might be able to clamp.
Like this, for example.
>
where it will only snap on for whatever you put it around.
And this is another just spinning around.
Maybe analogous to this one with a wheel.
I like drawing a droid.
(Laughter)
(Announcer) And when you > see the movie "star war"
at the participating theaters,
you get kenner's " cash return booklet,
good for coupons refunds of 50 cents
up to two dollars each
in 14 different toys "star war".
Offer ended December...
"Star War" really happened the first
to really understand
marketing pop culture in toys.
There are already Of course TV ads for toys,
um, before the "star war,"
but they really took it and ran with it
With their television ads, I thought kenner
was trying to put the idea to the head of the child
how actually they could play with this toy.
They put forward this idea if you have these numbers,
you can make a miniature playing environment
right in your bedroom,
and it's like the movie.
(Boy)... he chases the ship.
All soldiers report to headquarters.
Gliders attack, crash into dirt!
(Luttrull) The ads sometimes have scenes
that doesn't happen in movies
And I will think, " hm, I don't remember
the part of the film... "
(Boy) We will keep you safe!
"... But, wow, I want to recreate that part."
(Lopez) You try to teach children
through advertising and through showing the game
that you are part of from this "star of war" universe.
That is a big and big emphasis at that time.
(Boy) Beep, beep, beep, beep!
(Second child) It's okay, r2-d2,
I have my laser gun. </ P>
(Sharp) My father invited me see "the kingdom attacks again"
While in theaters on & apos; 80 or & apos; 81,
and I'm five years old or six years.
I'm still young.
And soon after we saw the film,
he took me to a kiddy town, a local toy store,
and he bought me the first one some "star wars" toys.
And I remember staring at this wall,
this hall was full of toys.
It just looks like a mountain of toys "star war".
And my father said, "Choose and action figures."
And I saw them and I chose darth vader.
(Booth) I was a little Little boy, it looks like
like this look towering above me.
Only this shelf of all "war stars" numbers
in the peg.
What a terrible choice > must make!
I have 12 digits, I can only get it.
(Salvatore) Company terms
generally use , or at least the kenner used
for settings, like, the toy passageway
in a coordinated way is "o-gram plan".
Catalog or brochure /> they send to retailers
who tell them this is their way it should look
Hopefully it really looks That way when they set it up,
but who knows if it really is?
(Cash register)
This shelf here shows some, uh,
kenner's "star war" marketing campaign,
the items they had were sent to the toy store
to help push line and help decorate the hallway
the toy is displayed on
The big "toy center" sign basically
what kenner will use, I believe, around the year 79 79
for the type of brand all over the hall.
I mean, it's kinda the look of the gondola his signature.
This is the rack speaker.
And this will happen go on the shelf
to cover the front of the shelf
and somewhat different "star war" taste.
Okay, what we have here is
outstanding popai merchandising achievement award
kenner received in 1978
for their "star war" floor display
A temporary, free standing showing action figures
with a bell above which says
"& apos; action action stars & apos;,"
and and has images of all 12.
And they like that do that along their lines.
that you can buy it specifically for "star war,"
and make "war the star " stands out in the toy hall.
Roy Frankenfield, As far as I know,
is the first " Star Wars "photographer </ p >
because he did it from the beginning.
I took over for him in 1981, basically doing...
Almost all photoshoots from "star war,"
if not all of that,
and never look back.
How many people paid to go to work
and play with toys and have fun?
(Click camera shutter)
I like to have the box with the toy
because that's what people see on the shelf
I really like the way they do it the surrounding racetracks
and logos.
And then they always use big, primary colors,
p>
and they show the image of the actual toy
(Sharp) Already, you know, start off as the point of selling items.
It's not meant to be art. </ P>
I think it has become an art, box design,
how each box sort has its own color,
how the toy sort of is set above the box
I think it has become, in and of itself,
a piece of pop art
Initial things appeal to me
because more than that retro look
You have this child at the base of the bell
and a pink shirt here... I don't even know
if it's a girl or boy, but whoever it is,
the beginning of the "star war" item has a real taste for it
the next item is not , packaging-wise
I really like the beginning... Initial photography
That is indeed a completely different feel.
And at that time, everything was hot,
the diffusion was minimal, if at all. </ P>
And I would see it and go, "whoa! </ P>
"Can't we soften up this goes down a little?
" Can't you reflect this this way? "you know
That's why you will see the difference later
when I enter
This...
Is an 8x10 camera.
This is a...
They call it a century of cameras.
That's the name.
And... hi, guys
It's been a long time.
I use this one
uh, many times
to do something different... < br /> different "star war."
If anyone knows greta garbo,
this might be an old camera at that time.
( Laugh)
It's always a toy, you know,
sitting in the forest with four or five characters
around that which isn't included in the toy,
but just create it,
"Look, this is the story you can make
when.... if you buy this toy? "
You sell to children
more than you for adults.
Ideas to show toys
in the action environment
Interesting... makes sense.
I think one of the things is very different
about "star war" is how international
That phenomenon happened from the beginning.
I thought what was the merchandise < br /> of the "star war"
the whole world shows us
is that true an international phenomenon,
was captured, and, you know, to this day
there are collectors recently,
start, and try to collect items
It was made for their own country.
There are Barbies in other countries
There are other toys in other countries,
p>
"star" puppet toys.
The most common foreign variance
that you will see is most likely a tri-logo. </ p >
Now, the tri-logo card is actually produced
by palitoy, which is a uk provider.
You have a logo in English,
You have French, and then Spanish.
All international products, they are good
kenner direct subsidiary or kenner affiliates
or they pay fees, because... the...
with the exception of from the ledy lilies in Mexico,
made in Mexico, all the toys
are made in kenner factories in Asia,
and then they are packaged in a certain way
and then sent to countries
This is actually an Obi-Wan Kenobi
made by a French meccano company.
Meccano decided to actually leave
normal card size
by using more perfect squared cards
For "kingdoms to attack again," a Japanese company called popy
take only 15 of the numbers, use it in kenner baggies,
and then put them in this cool box
part of line "world hero".
So it mixes "star war" with others
And you can see it's just that, you know, </ p >
kenner baggie from boba fett, and...
oh wait a minute, this is a rare missile,...
oh, no, no, sorry
This here is original package that is hand-drawn
that Italy, under the port brand
is sent to kenner to get lucasfilm approval
of the package design
They want to make sure it's lucasfilm
okay with the overall design
and package layout.
So this is all hand drawn and everything.
When you start going all over the world and look
some of these other pickups,
there are some minor variations in some characters,
and there are actually some great variations on other people </ p >
It's Mexicans slashes.
The Mexican line has several variations.
Java actually has, not a robe one cut,
Java really has a hood that you do off,
reveals the head of the statue sculpts.
This is a Mexican large size r2d2,
which is interesting because basically
only kenner & apos; small r2d2 numbers
are blown up to a larger size. </ p >
And you can see this is... kenner's version
is quite a bit different.
Japan even goes so far Like, you know ,
articulate numbers and build them
for larger sizes,
and use vinyl and, In some cases, die cast,
the more cultural in the mainstream
there at that time
So there are some products made
it might be not supposed to be made
George doesn't want the label "star wars"
just slaps things, but in Canada, um,
they put this out belt utility, you know
It feels like Batman.
And they have "star war" label on the tip of the rubber arrow
and plastic belt < br /> and cheap lightsaber stuff.
And once you film it see it the first production sample,
they say, "uh-eh,"
and they make them release from the market.
So, of course, this includes the rarest Canadian toy.
Unlike today's film , which open days and dates
all over the world,
"star war" is not open in other countries,
other than us and Canada,
until at least six months later,
and, in the case of Japan, a year later.
And that's the time for people to get ready
for toys and so on from related phenomena
So, unlike us, there are items available
Most people don't find out about until,
You know, 15 or 20 years after being produced. </ P>
** ("Star Wars war")
(Announcer) "Star War". </ P>
The impact is very surprising.
Never in history of moving images
has one very popular movie,
But madness isn't < br /> stop at the box office
In 1977, Kenner was launched a collection of "star wars"
with massive ad blitz
And, thanks to your efforts and faith in strength,
response has been shooting sales directly from the ground
I think they really are not ready to...
The magnitude of success,
>
and how suddenly it hits them, and how fast they have to do it
convert from some sort of small toy company
to one main player.
For "kingdom," they are a little more ready
They have numbers ready even before
the film came out
But they are still silent quite conservative
Nobody has bet on the previous sequel.
(Announcer) Power has returned.
The rebels will not be tired until they see the last of the empire.
And kenner is there with a star war
(Lopez) Returning from jedi, they are ready
They have a big line of action figures
Many vehicles, lots Planned toys
Even if it's a terrible movie,
they know it will happen do it really well.
But, really, it brings them...
it takes them even to around & apos; 83
to really get... build momentum,
and no one knows what they have done yet
This is the first time this has been done
"Star War" unfortunately < br /> design
unfortunately domino chains,
where kenner left here small, charming toy company
to like this kind of big entertainment company
who has a corporate face for that and somewhat lacking...
It's fun, I think. This is less fun.
"Star War" has happened an enormous impact
is not only the point,
but culture, per se.
Eight to ten hours a day. p>
We were asked to enter Saturday for a while
to work on especially "star war."
I really lost two the first year my children grew up,
because I really spent most of my time
in my office or with my staff
p>
I have a bed in my office. I sleep there.
People put holes in the walls.
Look at psoriasis.
and throw it across the room.
I know the managers under a lot of pressure,
But it seems they are trying to keep some of the pressure from we
because, as long as they see us
do the creative process
and finish the item as soon as possible,
You know, they just sort of give us, uh,
yes, say, "yes, go to work on these three fighters."
Get them as soon as possible as much as you can. "</ P>
" That toy is your baby. You are responsible for that. "
But, for me, I really enjoy that pressure,
just because, you know, it is adrenaline
"Oh, just do it," You know. </ P>
And you know what is the schedule,
and of course everything is in a hurry
they won't have you there to do it, so...
Try to keep it " Star Wars "Stay alive past 1985 just...
Doesn't happen.
Lucasfilm is smart enough to say,
"You know, friend, we have a great run. </ P>
" But we think we want to give him a breath. </ P>
We... we.... we think there is not a market out there. "
After" the return of the jedi, "
when there is no more anticipating
for the film" other star wars "
It's not that I'm drifting away from "star war". </ P>
I never stopped being a fan. </ P>
But apparently didn't continue...
No things are going on some sort of fuel that is fandom.
People think it will happen three films and come out
You just felt it It's there
There will be a pause. There is a conclusion to that.
Kenner really has a project in front of him,
because lucasfilm has been shown
they don't make it again for the future,
and how do you market and sell lines "war star "stuff
without" star war " being in the cinema?
Um, the film line moves from the" return of the jedi "
to a line called the power of strength
The power of strength is their plan for 1985
to, uh, look out " the return of jedi, "
knowing there will be no new films "star war".
They have great characters they have chosen,
like han carbonite or Luke on the stormtrooper,
Skiff Tatooine.
They pack these items with coins
There are many things in the power of the power line
that many collectors see as the type of peak
of "star war" collect.
Ironically, that too period
least interest in toys "star war".
Like that really the biggest failure ever
in "star war" toy action figures
The whole generation grew up on that toy
began to move to middle and high school,
and exit the toy.
So I don't think there...
there is anything... anything to bring
next generation children go into it
About 13, it's a little silly
for, you know, I to go to the toy store
and buy numbers.
Of course, 20 years later,
(laughs) It doesn't matter what people think.
In 1985, kenner has killed the power of the power line.
They still have "droid and ewoks" cartoon series.
That is a TV show that is running
in some countries, the United States and Canada.
Finally, indeed got the whole world
I thought around the beginning & apos ; 86,
mereka bahkan terbunuh garis "droid dan ewoks".
Yes, I realized, after the power of strength
sort of failed, I realized there really was
there was no "star war" product being made.
I mean, entered the toy store in 1986,
and there was no "star war" item on the shelf
You know, I don't think you can sell any public goods
it doesn't want to buy.
In 1991, hasbro will buy kenner and move the operation men,
as well as some manufactures and things behind.
They will close them operations here
in 2000.
Kenner in the 90s
di tahun 2000.
Kenner pada tahun 90an
is the best company action figure
does a lot of things for movies,
so I think that's where hasbro sees its value
in getting kenner, because they will do it
increase their Joe gi line
and type take over them action figure operations
Hasbro sees it, and I think...
Honestly see what's amazing this amount of talent
in Cincinnati
And if you want to get it to the next level,
come to Cincinnati and get some people.
You know, that's really < br /> not until... 1994
when the first one really...
The main line "star war" toys back
Dan mereka adalah mereka tikungan yang tak terduga.
(Gaule) arch runaway success,
and it's terrible action figure
So you can imagine people think like,
"man, if we actually make a good action figure,
This can do it very well."
When it's, uh, vintage "star war" gathering
has come in full force.
People dig for old ones action figures on toy shows.
Kenner is clear Realizing this,
that there is this great opportunity
"People pay to the long.
Why don't we make a new one? "
Hasbro decided to release him the new version
classic character" star of war "
The numbers are based
of the production figures back that day
I remember in my hometown, r-toys-we have them
and sold out of them in like three days.
With success... kind of that "put your toes in the pool,"
uh, they decided to go full force into the end
with "star war".
These three shelves
are my strength for strength ii rack .
And the strength of ii is the first line
it's kenner, is owned by hasbro at that time,
is reintroduced to 95 95, to return those numbers.
(Announcer) Strength strength, from kenner!
Biggest, most realistic power in the universe!
Only the power of strength brings you the greatest
heroes and villains directly from the cinema
Hasbro continues to make it become </ p >
one of the big lines of action figures ever.
You know, the second "star war" part.
Well, once people finish excitement
the new "star war" figures are out,
they immediately start really, um,
have the type insult to them.
Because it is so too muscular
and doesn't really resemble characters from movies.
Lots the person at that time was called this solo solo
"han soloflex," because of him...
So too muscular.
They want to do it something different,
and especially sculptors,
some of them want to be... artistically for
these different similarities
That isn't necessarily < br /> display screen.
They try to create other views like this.
I know many collectors
can't stand with them
I have um specifically, award them
Uh... I just think they are fun.
And I continue to think they are fun
And I will always show them.
(Announcer) Now, for the 20th birthday,
adventure lifetime
back to the big screen
Special editions exit & apos; 97,
the amped type for extra notches .
And that's when I thought it really hit the mainstream,
that "star war" is...
Um, it is still the cultural power of or the power of pop culture.
As many older generations
not too concerned who prequels a lot,
the films were brought in. the whole new generation
of collectors came behind me
never said to me,
generation "star war" passed the gene
gen "star war" to the next generation
And now we see three generations
fans of "war stars"
and they all love toys "war stars" and so on .
It's amazing to see.
I think it will last a very long time.
(Berges) What's interesting The thing about this toy is
the fact that can bring you back
for that time
I think that the coolest thing about that.
When you have toys "star war"
There are no limits.
And when you see them now,
even older < br /> and different eyes,
can still trigger some of them...
that feeling and that adrenaline.
And that... a miracle like that.
(Lopez) "Star War" that Not just another toy
You have as a child
It changes everything... it changes movies,
it changes toys
It hits people at a certain level
> it's unmatched.
20 years after I started collecting them,
for the same reason that I enjoyed it
in the first place.
I like "star war." </ P>
The nostalgia that I got from having this
hasn't diminished at all
And I still feel the sensation Get out of them
(Troy) You know, I know that is something popular
and other things.
But I think at that time until sometime
that, 15 or 20 years later,
some children knew that I was working on "star war,"
That's when at home.
Of course "star war" already exists, uh, you know,
longevity, uh, and that it's still enjoyed
At this point, you know, one of the things
it makes you feel really good about...
Your career as a toy designer.
(Beaumont) That... that is very satisfying I
to find out that I'm part of of something
has an impact on all generations...
children, and they still enjoy it today
My time at kenner, four years
Perhaps the most fun I have a toy business. </ p p>
Looking back, I experienced something like that The right time to do it
I won't change anything
Add everything, you say to yourself,
"I am there.
" I am part of that.
That is something bigger than me. "
* over the ocean far below
* through the stars and the sky shines *
* takes control and takes us home *
* on this rocket
* past the ocean far below *
* through stars and the sky shines *
* takes us from this advantage *
* in this rocket
ah ah ah ah
* on this rocket
ah ah ah ah
* on this rocket
ah ah ah ah
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