1 00:00:47,514 --> 00:00:53,652 Man: This is our design development department here, 2 00:00:53,654 --> 00:00:56,522 where basically the mustang's been designed since 50 years. 3 00:00:58,324 --> 00:01:00,392 Not many people have access to this room 4 00:01:00,394 --> 00:01:04,096 so you're very privileged to see where magic is happening. 5 00:01:09,469 --> 00:01:12,438 You can imagine every single designer in this building 6 00:01:12,440 --> 00:01:14,139 wants to be part of the story. 7 00:01:18,845 --> 00:01:22,748 Man: The designers now can sketch on the computer, 8 00:01:22,750 --> 00:01:27,386 but I think that some of the creativity is lost. 9 00:01:27,388 --> 00:01:31,423 I think a sculpture adds a lot of ideas 10 00:01:31,425 --> 00:01:33,292 that you don't do with a computer. 11 00:01:38,731 --> 00:01:41,667 Man: That's one cost that's held through design. 12 00:01:41,669 --> 00:01:43,802 We never left Clay models. 13 00:01:51,244 --> 00:01:53,378 There's nothing like getting a three-dimensional product 14 00:01:53,380 --> 00:01:55,681 that you can take outside, put it in the sun, 15 00:01:55,683 --> 00:01:57,850 spin it around on a turntable, and look at it. 16 00:02:02,288 --> 00:02:03,755 Man: You cannot evaluate 17 00:02:03,757 --> 00:02:05,290 just looking at a two-dimensional screen. 18 00:02:05,292 --> 00:02:07,192 You gotta have to have the experience 19 00:02:07,194 --> 00:02:09,394 walking around the Clay and touching it 20 00:02:09,396 --> 00:02:11,330 and feeling it with your hands actually. 21 00:02:16,169 --> 00:02:17,769 Man: All these lines, they have to know each other. 22 00:02:19,539 --> 00:02:21,573 You can see right through the middle 23 00:02:21,575 --> 00:02:23,408 where you have the horizontal lines 24 00:02:23,410 --> 00:02:25,777 which are giving the length and strength to the car. 25 00:02:25,779 --> 00:02:28,647 And then the haunches is ready to pounce 26 00:02:28,649 --> 00:02:31,817 as it dives down and actually points to the wheels. 27 00:02:31,819 --> 00:02:33,652 So the entire power is right there 28 00:02:33,654 --> 00:02:35,187 where he's touching it. 29 00:02:40,226 --> 00:02:42,361 Man: The designer puts emotion into a car. 30 00:02:42,363 --> 00:02:43,795 He puts life into it. 31 00:02:43,797 --> 00:02:45,697 This is what people are looking for. 32 00:02:45,699 --> 00:02:48,734 This is what gets them excited. It's that magic. 33 00:02:48,736 --> 00:02:51,637 It's that ingredient x, the thing that turns it on, 34 00:02:51,639 --> 00:02:54,339 that gives it that spark that makes people say, 35 00:02:54,341 --> 00:02:55,741 "I've got to have that." 36 00:02:57,677 --> 00:03:01,346 A car is really rolling art when you get right down to it. 37 00:03:08,521 --> 00:03:10,756 Man: The very first mustang was designed in this room. 38 00:03:12,959 --> 00:03:15,527 It's basically the spirit of mustang looking over 39 00:03:15,529 --> 00:03:17,696 every designer, so make sure 40 00:03:17,698 --> 00:03:19,531 that we don't screw up the next model. 41 00:03:25,371 --> 00:03:29,408 Designing a good-looking car is absolutely easy as pie. 42 00:03:31,411 --> 00:03:35,714 Designing a car that the company can afford, 43 00:03:35,716 --> 00:03:38,317 the manufacturing guys can assemble, 44 00:03:38,319 --> 00:03:42,821 the engineers can engineer, that's damn difficult. 45 00:04:44,050 --> 00:04:46,485 Man: It's a creation 46 00:04:46,487 --> 00:04:48,487 just as art is a creation. 47 00:04:48,489 --> 00:04:50,489 Each new car, you're going 48 00:04:50,491 --> 00:04:53,025 where no one's gone before, 49 00:04:53,027 --> 00:04:55,294 and you're talking about, you know, 50 00:04:55,296 --> 00:04:57,829 hundreds of millions of dollars and even billions of dollars. 51 00:04:57,831 --> 00:05:00,766 Every day in the life of a program, 52 00:05:00,768 --> 00:05:03,702 you're living on the edge of the cliff. 53 00:05:03,704 --> 00:05:05,704 Female reporter: Welcome back now to Detroit. 54 00:05:05,706 --> 00:05:08,407 The fourth largest city in the U.S. filed for bankruptcy 55 00:05:08,409 --> 00:05:10,809 Thursday afternoon after struggling 56 00:05:10,811 --> 00:05:13,045 with an $18 billion debt. 57 00:05:23,056 --> 00:05:25,724 Man: Everything is a huge risk. 58 00:05:25,726 --> 00:05:27,826 We've had several brushes with death. 59 00:05:27,828 --> 00:05:29,494 Those other companies didn't purposely 60 00:05:29,496 --> 00:05:32,764 go out of business, but it happens. 61 00:05:32,766 --> 00:05:36,468 Every little detail can be a big, big decision. 62 00:05:37,970 --> 00:05:41,640 In the end, the person who should be making those calls 63 00:05:41,642 --> 00:05:44,576 is the chief program engineer. 64 00:05:44,578 --> 00:05:46,044 Man on telephone: I'm gonna show you the file here 65 00:05:46,046 --> 00:05:47,646 tracking all the way. 66 00:05:47,648 --> 00:05:49,815 As the chief engineer, you're accountable 67 00:05:49,817 --> 00:05:52,617 for every success and every failure on this program. 68 00:05:52,619 --> 00:05:54,886 Man on telephone: If I remember, it's like 71 pounds. 69 00:05:54,888 --> 00:05:57,756 - 70 pounds heavier? - Yes. 70 00:05:57,758 --> 00:05:59,858 - Guys. - Hau: It's a stand-and-deliver job. 71 00:05:59,860 --> 00:06:02,127 I'm just saying the scope of the program does not align 72 00:06:02,129 --> 00:06:03,862 with what we're trying to do. 73 00:06:03,864 --> 00:06:05,964 We're spending most of the money on this program 74 00:06:05,966 --> 00:06:07,966 is being spent for fuel economy, 75 00:06:07,968 --> 00:06:09,868 and yet we're adding 70 pounds of weight to the car. 76 00:06:09,870 --> 00:06:11,937 That's like-- that doesn't even make sense. 77 00:06:11,939 --> 00:06:14,573 Mustang is-- i always describe it 78 00:06:14,575 --> 00:06:17,409 as the vehicle that everyone in the company aspires to work on. 79 00:06:19,413 --> 00:06:21,913 From the design team, to marketing, 80 00:06:21,915 --> 00:06:24,116 there are literally thousands of people in the company 81 00:06:24,118 --> 00:06:24,116 working on mustang. 82 00:06:27,887 --> 00:06:30,722 Hau: At the end of the day, maybe only 30 of those people 83 00:06:30,724 --> 00:06:33,492 actually work for the chief engineer. 84 00:06:33,494 --> 00:06:37,429 The nature of the job is you're accountable for everything, 85 00:06:37,431 --> 00:06:40,499 but you don't control directly any of the resources. 86 00:06:42,502 --> 00:06:44,403 It really comes down to getting people 87 00:06:44,405 --> 00:06:46,638 who don't report to you to do what you need them to do. 88 00:06:48,708 --> 00:06:51,176 It's the ultimate definition of being a leader. 89 00:06:51,178 --> 00:06:52,677 Before we even talk weight buys, 90 00:06:52,679 --> 00:06:54,012 we better talk weight efficiency 91 00:06:54,014 --> 00:06:55,881 of all the actions that we're taking 92 00:06:55,883 --> 00:06:57,616 because we're not gonna throw more money in this car 93 00:06:57,618 --> 00:06:59,584 just to offset an inefficient addition to the program. 94 00:06:59,586 --> 00:07:01,887 That we're not gonna do. 95 00:07:01,889 --> 00:07:04,523 Art: You cannot settle for the wrong answer. 96 00:07:04,525 --> 00:07:08,160 You cannot be second-best. 97 00:07:08,162 --> 00:07:10,562 It's a very, very difficult job. 98 00:07:41,494 --> 00:07:42,928 Do I feel pressure? 99 00:07:42,930 --> 00:07:46,765 As chief engineer, you have a ton of pressure, 100 00:07:46,767 --> 00:07:48,467 but it's good and bad, right? 101 00:07:48,469 --> 00:07:50,802 We have a huge responsibility to keep mustang going 102 00:07:50,804 --> 00:07:52,671 in the direction that it needs to go 103 00:07:52,673 --> 00:07:55,941 and yet at the same time never forgetting where we came from. 104 00:07:55,943 --> 00:07:57,609 I do have decision-making tools. 105 00:07:57,611 --> 00:08:02,080 We have an 8 ball, and this is a-- 106 00:08:02,082 --> 00:08:04,216 the 8 ball that you'd find in any store. 107 00:08:04,218 --> 00:08:06,751 This-- actually, we refer to this a lot. 108 00:08:06,753 --> 00:08:08,954 It has guided us along the way. 109 00:08:08,956 --> 00:08:11,756 The other decision-making tools we have 110 00:08:11,758 --> 00:08:16,127 are persuasive tools like bats and hammers 111 00:08:16,129 --> 00:08:17,629 and things like that that we, you know, 112 00:08:17,631 --> 00:08:19,130 when we want something to make sure 113 00:08:19,132 --> 00:08:20,799 that they understand that we're being serious. 114 00:08:20,801 --> 00:08:23,568 You spend 12 to 14 hours a day together. 115 00:08:23,570 --> 00:08:26,605 If we can't have fun and if we can't sort of laugh 116 00:08:26,607 --> 00:08:28,840 about things every once in a while, 117 00:08:28,842 --> 00:08:30,842 then it's gonna get pretty boring and you're not gonna get 118 00:08:30,844 --> 00:08:33,144 the best out of people, so we try to keep it alive. 119 00:08:33,146 --> 00:08:37,649 So yeah, we use some of these tools of decision-making. 120 00:08:40,520 --> 00:08:41,753 Yeah. 121 00:08:48,127 --> 00:08:49,995 Well, that's a good question. 122 00:08:52,899 --> 00:08:54,966 We're still starting with initial sketches 123 00:08:54,968 --> 00:08:56,801 that the designers do. 124 00:08:56,803 --> 00:08:59,037 I don't think that process has changed much 125 00:08:59,039 --> 00:09:01,840 since day one in cars. 126 00:09:01,842 --> 00:09:04,209 Gale: From the sketch, they make a Clay model. 127 00:09:04,211 --> 00:09:08,079 Then, we release that Clay to the engineers. 128 00:09:08,081 --> 00:09:11,149 We need to engineer the car 129 00:09:11,151 --> 00:09:14,753 to work around the appearance first 130 00:09:14,755 --> 00:09:16,922 just trying to get the pieces to fit. 131 00:09:22,028 --> 00:09:25,330 A thousand details that are behind every tiny, 132 00:09:25,332 --> 00:09:29,935 little thing you see, that is what makes a great car. 133 00:09:29,937 --> 00:09:32,237 Every single part of the car is new, 134 00:09:32,239 --> 00:09:35,273 2,000-plus parts that have to be designed, 135 00:09:35,275 --> 00:09:38,143 developed, tested, and assembled. 136 00:09:38,145 --> 00:09:39,911 Like real textures, wheel covers... 137 00:09:39,913 --> 00:09:41,279 - Door handles... - Engines, wheel base... 138 00:09:41,281 --> 00:09:43,181 - Rear view mirror. - ...Plates.... 139 00:09:47,254 --> 00:09:51,122 Prakash: All those things have to be designed in that product. 140 00:09:51,124 --> 00:09:54,225 And remember, you have to make these cars in their thousands. 141 00:09:55,761 --> 00:09:57,629 Marcy: It's really complicated, 142 00:09:57,631 --> 00:10:00,131 making sure that we design the vehicle 143 00:10:00,133 --> 00:10:03,101 so that the people who have to put the car together 144 00:10:03,103 --> 00:10:06,004 can do it easily. 145 00:10:06,006 --> 00:10:08,006 Edsel: If you said to me, 146 00:10:08,008 --> 00:10:09,841 "what's the most important thing 147 00:10:09,843 --> 00:10:12,944 your great-grandfather Henry Ford ever did?" 148 00:10:12,946 --> 00:10:16,648 I would say to you the movie "assembly line." 149 00:10:16,650 --> 00:10:19,150 That's what really took the car business 150 00:10:19,152 --> 00:10:23,121 from a cottage industry to what we are today. 151 00:10:23,123 --> 00:10:26,257 There are tremendous changes being made in the technology. 152 00:10:26,259 --> 00:10:30,161 What hasn't changed is the process. 153 00:10:30,163 --> 00:10:33,131 What we call the job 1 day, it's really the finish line 154 00:10:33,133 --> 00:10:34,966 for the whole team and that's when 155 00:10:34,968 --> 00:10:37,235 the 2015 mustang launches. 156 00:10:37,237 --> 00:10:39,204 Man: Job 1 is mass production. 157 00:10:39,206 --> 00:10:42,007 It's really a culmination of how everything comes together. 158 00:10:42,009 --> 00:10:45,744 Because as you can imagine, being a chief engineer, 159 00:10:45,746 --> 00:10:48,246 when you start shipping vehicles, 160 00:10:48,248 --> 00:10:50,749 that's probably the biggest moment of your career. 161 00:10:50,751 --> 00:10:54,052 When the first set of customers get in the car, 162 00:10:54,054 --> 00:10:56,755 the goal that I set out several years ago 163 00:10:56,757 --> 00:10:58,289 will have been achieved. 164 00:10:58,291 --> 00:11:00,759 But job 1 for us is-- that's when the car's 165 00:11:00,761 --> 00:11:04,295 gonna start shipping out on trains and on car carriers, 166 00:11:04,297 --> 00:11:06,698 and they're gonna go to real people in people's driveways, 167 00:11:06,700 --> 00:11:07,999 and that's what job 1 really is. 168 00:11:25,217 --> 00:11:27,986 Now that's the most expensive way to solve an issue. 169 00:11:27,988 --> 00:11:29,854 What I wanna work through the next couple days 170 00:11:29,856 --> 00:11:32,357 is the more efficient way of solving the issue, right? 171 00:11:32,359 --> 00:11:34,959 All right. 172 00:11:34,961 --> 00:11:36,995 And chief made the night schedule last night 173 00:11:36,997 --> 00:11:40,198 before the director called, unless you changed your schedule. 174 00:11:40,200 --> 00:11:42,233 - No, no, no, that's fine. - The answer was open. 175 00:11:42,235 --> 00:11:45,103 I have to pick up the kids tonight so I will be available, 176 00:11:45,105 --> 00:11:46,805 I just have to get mobile at some point. 177 00:11:46,807 --> 00:11:48,740 So anyway, I will join you for a little bit. 178 00:11:48,742 --> 00:11:51,309 - You're coming to see me? - For a few minutes. 179 00:11:58,851 --> 00:12:01,052 Morning, morning, morning. Don't give me that look. 180 00:12:08,360 --> 00:12:09,961 Morning, everybody. 181 00:12:09,963 --> 00:12:13,865 Man: So okay up in this a-pillar joint here. 182 00:12:13,867 --> 00:12:16,935 - Yeah? - There's an air leak. 183 00:12:16,937 --> 00:12:18,470 Through here, there's a water leak 184 00:12:18,472 --> 00:12:20,472 and then we had the squeak up here at the top 185 00:12:20,474 --> 00:12:22,874 of the Cal-top to the a pillar. 186 00:12:22,876 --> 00:12:26,010 - Other than that, this was the best joint we've ever designed. 187 00:12:32,051 --> 00:12:36,221 You know, you guys are freaking all these people out with the cameras. 188 00:12:36,223 --> 00:12:39,457 Seriously, they-- they are, like, just beyond. 189 00:12:42,294 --> 00:12:44,763 We're just gonna go for a walk. 190 00:12:44,765 --> 00:12:46,364 I'll wait for you. 191 00:12:46,366 --> 00:12:49,300 Are they down? 192 00:12:49,302 --> 00:12:51,102 When did that happen? 193 00:12:54,273 --> 00:12:57,776 Um, he said we had a part shortage. 194 00:12:57,778 --> 00:12:59,844 The plant is down. They're not producing today. 195 00:13:10,856 --> 00:13:12,457 We don't have parts. 196 00:13:12,459 --> 00:13:14,359 We can't build cars. So it's a big deal. 197 00:13:14,361 --> 00:13:16,060 If you think about it, not only do we have to pay 198 00:13:16,062 --> 00:13:18,429 the employees and they're not producing cars, 199 00:13:18,431 --> 00:13:19,964 but we're losing the production of those cars, 200 00:13:19,966 --> 00:13:22,333 which in this plant is, you know-- 201 00:13:22,335 --> 00:13:25,236 mustangs alone, it's well over 300 cars 202 00:13:25,238 --> 00:13:28,239 that are being lost today plus the fusion. 203 00:13:28,241 --> 00:13:31,075 And so that's-- the numbers are huge. 204 00:13:31,077 --> 00:13:34,212 So it's not something you like to see. 205 00:13:39,552 --> 00:13:43,121 Hau: The auto business is a really asset-intensive business. 206 00:13:43,123 --> 00:13:46,891 You can't build a car if you're missing one fastener, right? 207 00:13:46,893 --> 00:13:49,327 It could be something as simple as a five-cent part. 208 00:13:54,033 --> 00:13:56,034 To do a car program, you literally-- 209 00:13:56,036 --> 00:13:58,303 you invest a billion dollars. 210 00:13:58,305 --> 00:13:59,838 If you're not successful, 211 00:13:59,840 --> 00:14:01,573 you can lose money very quickly, 212 00:14:01,575 --> 00:14:03,474 and there's a lot of people's jobs at stake, 213 00:14:03,476 --> 00:14:06,477 you know, people's livelihoods. And in an assembly plant, 214 00:14:06,479 --> 00:14:09,380 we employ, you know, 900 to 1,000 people 215 00:14:09,382 --> 00:14:12,283 on one shift, and that's just Ford. 216 00:14:14,086 --> 00:14:16,087 If you think about the supply base, 217 00:14:16,089 --> 00:14:19,357 it's a multiplier of seven or so. 218 00:14:19,359 --> 00:14:22,493 It's-- you know, it's not something to be taken lightly. 219 00:14:34,907 --> 00:14:38,009 Man: This is a tough business. 220 00:14:38,011 --> 00:14:41,546 I mean, look, we're the first city to declare bankruptcy. 221 00:14:41,548 --> 00:14:43,348 Um... 222 00:14:43,350 --> 00:14:44,549 There's a lot of pressure on those guys 223 00:14:44,551 --> 00:14:46,017 because they have to get it right. 224 00:14:48,387 --> 00:14:50,388 Dave: Well, I think that this car means a lot 225 00:14:50,390 --> 00:14:53,291 to the automotive industry and I think that it's a sense 226 00:14:53,293 --> 00:14:55,326 of pride for everybody in the Detroit area, you know? 227 00:14:58,931 --> 00:15:01,266 Whether you're gm or Chrysler, it doesn't matter. 228 00:15:01,268 --> 00:15:04,269 American car companies wanna see the American cars do well. 229 00:15:14,046 --> 00:15:16,447 Hau: If you go down to downtown Detroit, 230 00:15:16,449 --> 00:15:17,916 you see the Joe Louis fist. 231 00:15:20,152 --> 00:15:23,187 When we start the design process, we'll pick images, 232 00:15:23,189 --> 00:15:25,523 non-automotive related, to really provide 233 00:15:25,525 --> 00:15:28,426 the designers with the inspiration. 234 00:15:28,428 --> 00:15:32,330 For the 2015 car, it was this fist punching through the air. 235 00:15:37,336 --> 00:15:39,570 Man: My sketch has this very strong feature, 236 00:15:39,572 --> 00:15:41,639 a strong chin, i wanna call it. 237 00:15:41,641 --> 00:15:45,143 It has like the very masculine face 238 00:15:45,145 --> 00:15:47,712 and eyes which are very fearless as well. 239 00:15:51,250 --> 00:15:54,285 We really wanted that very strong look, 240 00:15:54,287 --> 00:15:57,355 not only conveying power, but very much 241 00:15:57,357 --> 00:15:59,557 a salt-of-the-earth, working, 242 00:15:59,559 --> 00:16:02,293 not trying to be something that it's not. 243 00:16:02,295 --> 00:16:05,296 That was the imagery we wanted for the mustang, 244 00:16:05,298 --> 00:16:07,098 and it's very much a Detroit thing. 245 00:16:09,601 --> 00:16:12,670 Art: You know, i think it's not just the car. 246 00:16:12,672 --> 00:16:15,139 I think it's what the car represents. 247 00:16:15,141 --> 00:16:19,010 It's that feeling that you can be what you want to be. 248 00:16:19,012 --> 00:16:21,212 You can create yourself. 249 00:16:21,214 --> 00:16:23,982 And that resonated the '60s, 250 00:16:23,984 --> 00:16:28,019 and it continues to resonate all around the world. 251 00:16:28,021 --> 00:16:30,254 Growing up in Europe and having this little, 252 00:16:30,256 --> 00:16:31,990 small four-cylinder engines and you all of a sudden, 253 00:16:31,992 --> 00:16:33,458 see this American v8, 254 00:16:33,460 --> 00:16:35,259 which sounds amazing, like a lion. 255 00:16:36,663 --> 00:16:39,364 I had posters I remember of the mustang on my wall. 256 00:16:39,366 --> 00:16:41,232 Art: You can go to Thailand, 257 00:16:41,234 --> 00:16:42,700 and they know what a mustang is. 258 00:16:42,702 --> 00:16:46,637 You can go to Russia. They want a mustang. 259 00:16:46,639 --> 00:16:50,375 As a kid who grew up overseas, the thing that stood out for me 260 00:16:50,377 --> 00:16:53,678 was seeing my first mustang when i was growing up in Vietnam, 261 00:16:53,680 --> 00:16:56,347 a 1970 super boss mustang. 262 00:16:56,349 --> 00:16:59,650 It was part of an army promotional tour. 263 00:16:59,652 --> 00:17:03,221 It symbolized everything that was special about America. 264 00:17:03,223 --> 00:17:05,423 Living in Vietnam, that's what you envisioned. 265 00:17:05,425 --> 00:17:08,192 The soldiers were big and strong, 266 00:17:08,194 --> 00:17:10,595 and this car just embodied those things. 267 00:17:10,597 --> 00:17:12,697 Strength, power, freedom. 268 00:17:12,699 --> 00:17:16,034 You envisioned this car running at high speeds 269 00:17:16,036 --> 00:17:17,602 in wide-open spaces, 270 00:17:17,604 --> 00:17:22,640 and that was a pretty powerful image as a kid to see. 271 00:17:22,642 --> 00:17:25,143 You know, my aspirations living in Vietnam 272 00:17:25,145 --> 00:17:27,078 was to someday own a car. 273 00:17:27,080 --> 00:17:29,447 That was a dream. 274 00:17:29,449 --> 00:17:31,449 It was beyond my wildest dreams to think 275 00:17:31,451 --> 00:17:34,719 that you could come to not only live in the U.S., 276 00:17:34,721 --> 00:17:37,221 go through the public school system 277 00:17:37,223 --> 00:17:40,658 but then be in charge of this iconic product. 278 00:17:43,462 --> 00:17:45,696 If you wanna call that the American dream, 279 00:17:45,698 --> 00:17:48,733 if that's not it, i don't know what is, you know? 280 00:18:11,223 --> 00:18:13,491 When you're 16 years old, first sign of freedom 281 00:18:13,493 --> 00:18:15,093 is you go out, you get your driver's license, 282 00:18:15,095 --> 00:18:17,862 and you get a car, okay, and that's a freedom 283 00:18:17,864 --> 00:18:19,597 that stays with you until somebody says 284 00:18:19,599 --> 00:18:21,132 you can't drive anymore. 285 00:18:25,237 --> 00:18:29,107 I think you either have a passion for driving 286 00:18:29,109 --> 00:18:31,409 or it's just a utilitarian thing 287 00:18:31,411 --> 00:18:33,611 that you got to do to get from point a to point b. 288 00:18:33,613 --> 00:18:35,480 Wilson pickett: 289 00:18:35,482 --> 00:18:38,549 I've loved the mustang ever since I was a kid. 290 00:18:38,551 --> 00:18:42,520 I had a fella on my street that owned a 1965 mustang fastback, fire-engine orange. 291 00:18:45,191 --> 00:18:47,358 And if I even heard him start the car, 292 00:18:47,360 --> 00:18:49,327 I had to run out there just to listen to it. 293 00:18:51,363 --> 00:18:54,332 I'm driving a '68 coupe. 294 00:18:54,334 --> 00:18:56,534 I own a 1990 saleen mustang. 295 00:18:56,536 --> 00:18:58,436 1970 mach 1 mustang. 296 00:18:58,438 --> 00:19:01,472 I actually have an album with pictures of all of my cars. 297 00:19:01,474 --> 00:19:05,376 My '64 1/2. My '68. '89 mustang gt. 298 00:19:05,378 --> 00:19:07,678 Mustang is a subjective decision. 299 00:19:07,680 --> 00:19:09,814 King cobra 1978. 300 00:19:09,816 --> 00:19:12,717 If you're really logical, you would never buy a mustang. 301 00:19:12,719 --> 00:19:14,252 I could show you lots more. 302 00:19:14,254 --> 00:19:16,187 It's an emotional decision. 303 00:19:24,264 --> 00:19:26,164 Everybody has a mustang story. 304 00:19:26,166 --> 00:19:27,832 You don't have to own one to have one. 305 00:19:27,834 --> 00:19:30,234 You know somebody that had a mustang. 306 00:19:30,236 --> 00:19:31,569 You know a story. 307 00:19:31,571 --> 00:19:33,271 Maybe it was that guy in high school. 308 00:19:33,273 --> 00:19:35,640 Maybe it was your sister-in-law's cousin. 309 00:19:35,642 --> 00:19:37,341 Who knows? 310 00:19:37,343 --> 00:19:39,777 Thousands of people on five continents 311 00:19:39,779 --> 00:19:41,746 spend all of their time, money and energy 312 00:19:41,748 --> 00:19:43,447 supporting this car. 313 00:19:43,449 --> 00:19:45,816 They've become a social network around mustang. 314 00:19:45,818 --> 00:19:47,518 There's nothing like it. 315 00:19:52,492 --> 00:19:55,293 My job is to have a connection with fans. 316 00:19:55,295 --> 00:19:57,562 I'm basically the liaison 317 00:19:57,564 --> 00:19:59,664 between Ford motor company and all the clubs. 318 00:19:59,666 --> 00:20:02,667 You don't have to get, like, a focus group, like, 319 00:20:02,669 --> 00:20:04,769 "who is the customer?" It's me. 320 00:20:04,771 --> 00:20:07,271 I'm dealing with my friends and me. 321 00:20:07,273 --> 00:20:09,774 So communication isn't you're just yelling out 322 00:20:09,776 --> 00:20:11,209 - your news to someone. 323 00:20:11,211 --> 00:20:12,977 Hey listen, do you hear something? 324 00:20:12,979 --> 00:20:15,846 It's my mustang clock. 325 00:20:15,848 --> 00:20:19,350 Every hour I'm reminded of another mustang 326 00:20:19,352 --> 00:20:21,652 and another generation passing me by. 327 00:20:21,654 --> 00:20:24,222 Of course, it drives the guy at the call center crazy 328 00:20:24,224 --> 00:20:25,923 when cars go by. 329 00:20:42,741 --> 00:20:46,277 Dave: The car only exists in some very rough prototypes, 330 00:20:46,279 --> 00:20:47,812 which-- when I say it exists, 331 00:20:47,814 --> 00:20:50,581 it exists from a chassis standpoint. 332 00:20:50,583 --> 00:20:52,350 We've taken the existing mustang, 333 00:20:52,352 --> 00:20:54,485 and we have cobbled it up and bolted on 334 00:20:54,487 --> 00:20:56,921 all of the new bits and pieces to make it drive. 335 00:20:56,923 --> 00:20:58,889 That's the only form that exists. 336 00:20:58,891 --> 00:21:00,591 Nothing real about it. It's still just a model. 337 00:21:08,767 --> 00:21:11,569 Tom Barnes, he is the leader from the engineering team. 338 00:21:11,571 --> 00:21:13,804 They're the ones that make all of the thoughts 339 00:21:13,806 --> 00:21:16,674 and then the sketches, and the dream and the vision 340 00:21:16,676 --> 00:21:19,710 actually come to reality. 341 00:21:19,712 --> 00:21:21,912 Steve: Whatever that car's gonna drive like, 342 00:21:21,914 --> 00:21:23,881 sound like, how quick is it, 343 00:21:23,883 --> 00:21:25,650 all that stuff will come through tom. 344 00:21:25,652 --> 00:21:29,287 Hau: If you think of the mustang as a company, 345 00:21:29,289 --> 00:21:32,356 Dave pericak as the chief engineer is the ceo, 346 00:21:32,358 --> 00:21:35,860 and tom Barnes is his chief technical officer. 347 00:21:35,862 --> 00:21:38,696 He's got the lead on all the technical issues. 348 00:21:38,698 --> 00:21:40,831 Steve: Where Dave is more the captain of the ship, 349 00:21:40,833 --> 00:21:43,934 tom is, I don't know... Scotty. 350 00:21:43,936 --> 00:21:47,838 Data doesn't show what you'd feel, which is very odd. 351 00:21:47,840 --> 00:21:49,840 People have been working on this car for 55 years. 352 00:21:49,842 --> 00:21:51,609 We're just a slice in time. 353 00:21:51,611 --> 00:21:54,645 Nine million people have bought this car, 354 00:21:54,647 --> 00:21:58,349 so the design people do what they need to do. 355 00:21:58,351 --> 00:22:01,986 We engineer the car to work around the awesome looks. 356 00:22:01,988 --> 00:22:04,722 Dave: I always like the creative tension 357 00:22:04,724 --> 00:22:06,724 between the design studio and the engineering teams. 358 00:22:06,726 --> 00:22:08,693 If you're not frustrated with the design community, 359 00:22:08,695 --> 00:22:10,461 you probably have a boring design 360 00:22:10,463 --> 00:22:12,363 because to engineer a really good design 361 00:22:12,365 --> 00:22:14,532 is a lot harder than to engineer a box. 362 00:22:17,070 --> 00:22:20,504 Tom: You hear a car start and then you can hear this 363 00:22:22,542 --> 00:22:24,108 and you know-- you're like, "that's a mustang." 364 00:22:24,110 --> 00:22:25,843 You can tell. You can hear it. 365 00:22:25,845 --> 00:22:30,681 You hear a car pull away-- 366 00:22:30,683 --> 00:22:33,084 and you're like, "there's a mustang." 367 00:22:33,086 --> 00:22:37,855 Woman: We must have 50 different exhausts 368 00:22:37,857 --> 00:22:39,824 that we go through and we've tuned 369 00:22:39,826 --> 00:22:43,728 - to make it sound right. 370 00:22:43,730 --> 00:22:46,497 Jack: Engineers can follow the development of a car 371 00:22:46,499 --> 00:22:48,566 day by day, almost hour by hour. 372 00:22:48,568 --> 00:22:50,701 When any changes are made, they instantly have 373 00:22:50,703 --> 00:22:53,404 that information so they can work out the feasibility. 374 00:22:53,406 --> 00:22:55,940 Tom: Most of the time, it's very, very cool. 375 00:22:55,942 --> 00:22:58,776 Sometimes it can be, you know, frustrating. 376 00:22:58,778 --> 00:23:02,079 You need to hit certain timing constraints, 377 00:23:02,081 --> 00:23:05,616 and I always feel like-- try not to look at constraints 378 00:23:05,618 --> 00:23:07,918 and just look where the goal is and figure out 379 00:23:07,920 --> 00:23:09,854 how to get to the goal. 380 00:23:09,856 --> 00:23:12,490 Julie: You want to engineer smart 381 00:23:12,492 --> 00:23:14,592 and you wanna engineer on time. 382 00:23:14,594 --> 00:23:16,894 There are times at night that that's a lot of pressure. 383 00:23:30,909 --> 00:23:33,043 You don't want to be the guy who gets to stand up 384 00:23:33,045 --> 00:23:34,812 when we get to job 1 385 00:23:34,814 --> 00:23:37,548 and say to the vice president, "not quite done yet." 386 00:23:37,550 --> 00:23:39,049 I don't even know how I'm gonna do that, Brent. 387 00:23:39,051 --> 00:23:41,152 When the decisions come to Dave, 388 00:23:41,154 --> 00:23:43,854 it's usually, "here is the cost," 389 00:23:43,856 --> 00:23:45,089 and-or the trade-offs. 390 00:23:45,091 --> 00:23:47,091 There is no more money. 391 00:23:47,093 --> 00:23:49,794 It is a one-in, one-out game now. 392 00:23:49,796 --> 00:23:52,763 Art: What keeps him up at night is the same thing that used 393 00:23:52,765 --> 00:23:54,832 to keep me up at night at this same point in time, 394 00:23:54,834 --> 00:23:57,501 which is, "what are the things i don't know? 395 00:23:57,503 --> 00:24:00,704 Because the things I don't know are gonna hurt me." 396 00:24:00,706 --> 00:24:02,740 I don't know, I mean, I don't know what to do with this. 397 00:24:02,742 --> 00:24:04,475 Or I don't know how to escalate. 398 00:24:04,477 --> 00:24:06,143 Don't misunderstand what we're saying. 399 00:24:06,145 --> 00:24:09,613 The steering wheel does not buzz nearly as much as it used to, 400 00:24:09,615 --> 00:24:13,083 no doubt, but it is still buzzing 401 00:24:13,085 --> 00:24:15,486 and especially when you're the driver, 402 00:24:15,488 --> 00:24:17,621 you're feeling it in your hand, and you're feeling it in your foot, 403 00:24:17,623 --> 00:24:19,056 and those two together, 404 00:24:19,058 --> 00:24:21,592 you're feeling a whole lot of vibration. 405 00:24:21,594 --> 00:24:24,628 You need to think ahead of all those potential things 406 00:24:24,630 --> 00:24:26,897 that could go wrong and there's a thousand-- 407 00:24:26,899 --> 00:24:28,799 more than a thousand of them. 408 00:24:28,801 --> 00:24:30,835 - So you can hear a little bit of latchiness, right? - Yeah. 409 00:24:30,837 --> 00:24:32,803 They filled that with a softer rubber. 410 00:24:32,805 --> 00:24:36,507 Tom: A lot of what i end up doing and certainly 411 00:24:36,509 --> 00:24:41,779 what Dave ends up doing is just pushing, constant pushing-- 412 00:24:41,781 --> 00:24:44,482 what's next and what's beyond? 413 00:24:44,484 --> 00:24:45,683 Let's keep going. 414 00:24:47,587 --> 00:24:49,820 Dave: Time lost is our enemy. 415 00:24:49,822 --> 00:24:51,922 Once you get behind, you never catch up. 416 00:24:51,924 --> 00:24:56,627 Candidly, if we're gonna have this car out in fall 417 00:24:56,629 --> 00:25:00,631 that means we have to start building it right now. 418 00:25:00,633 --> 00:25:02,766 That means we have to be finished 419 00:25:02,768 --> 00:25:05,169 engineering it last month. 420 00:25:05,171 --> 00:25:07,204 Art: When he got the job, i had, actually, 421 00:25:07,206 --> 00:25:10,007 a discussion with him about this particular point. 422 00:25:10,009 --> 00:25:13,811 The first thing I noticed was so many people came up to me 423 00:25:13,813 --> 00:25:16,747 and said, "don't screw this up." 424 00:25:16,749 --> 00:25:21,685 I mean, high in the company, low in the company, dealers, 425 00:25:21,687 --> 00:25:25,055 friends of mine outside the company. 426 00:25:25,057 --> 00:25:27,658 A lot of people just said, "don't screw this up. 427 00:25:27,660 --> 00:25:30,628 You screw this up, you're screwing up the entire country. 428 00:25:30,630 --> 00:25:33,797 This is bigger than Ford so don't screw it up." 429 00:25:35,634 --> 00:25:38,702 Man: We are out to strengthen our position 430 00:25:38,704 --> 00:25:41,639 in a field where the risk is high 431 00:25:41,641 --> 00:25:44,308 and where the competition runs strong. 432 00:25:44,310 --> 00:25:48,078 Our mutual stake in success is a big one, 433 00:25:48,080 --> 00:25:51,081 perhaps the biggest any of us will ever have 434 00:25:51,083 --> 00:25:52,783 in a single venture. 435 00:25:52,785 --> 00:25:55,219 I'm Henry Ford ii. 436 00:25:55,221 --> 00:25:58,556 I would like to begin these brief comments 437 00:25:58,558 --> 00:26:02,159 by offering a Sincere welcome to all of you 438 00:26:02,161 --> 00:26:04,595 who have joined us, and we look forward 439 00:26:04,597 --> 00:26:08,065 to a long and mutually rewarding association 440 00:26:08,067 --> 00:26:11,268 based on friendship, understanding, 441 00:26:11,270 --> 00:26:14,171 and sound business principles. 442 00:26:14,173 --> 00:26:17,841 Henry Ford was an interesting guy. 443 00:26:17,843 --> 00:26:20,611 You gotta remember, he came into the company, 444 00:26:20,613 --> 00:26:21,912 you know, out of the Navy. 445 00:26:21,914 --> 00:26:24,048 I think he was like 26 or 27. 446 00:26:24,050 --> 00:26:26,817 You seem to get a very nice reception, Mr. Ford. 447 00:26:26,819 --> 00:26:29,587 A lot more than I deserve, I'm sure of that. 448 00:26:29,589 --> 00:26:31,655 It would be hard to be sure of yourself. 449 00:26:31,657 --> 00:26:34,091 I mean, what the hell do you know at 26 or 27 450 00:26:34,093 --> 00:26:37,161 about running a major automobile company? 451 00:26:37,163 --> 00:26:41,832 Henry Ford ii was the apple of Henry Ford i's eye. 452 00:26:41,834 --> 00:26:43,968 I mean, he was his namesake 453 00:26:43,970 --> 00:26:46,870 and the first grandchild that Henry Ford had 454 00:26:46,872 --> 00:26:49,607 and Henry Ford took him everywhere. 455 00:26:49,609 --> 00:26:53,110 Man: Henry, did you know your grandfather well? 456 00:26:53,112 --> 00:26:55,613 Did you-- did you, uh-- 457 00:26:55,615 --> 00:26:57,247 well, I felt I knew him very well, Bob. 458 00:26:57,249 --> 00:27:01,352 We were always brought up to go out on weekends 459 00:27:01,354 --> 00:27:03,921 out at fairlane with my grandmother 460 00:27:03,923 --> 00:27:05,723 and grandfather, and he used to give us, 461 00:27:05,725 --> 00:27:07,124 really, the run of the place. 462 00:27:09,361 --> 00:27:11,662 Hal: It was a difficult process for him 463 00:27:11,664 --> 00:27:13,263 because he didn't have the background, 464 00:27:13,265 --> 00:27:14,932 and I don't say that critically. 465 00:27:14,934 --> 00:27:16,834 He had never worked in finance. 466 00:27:16,836 --> 00:27:19,703 He never worked in engineering or manufacturing or purchasing. 467 00:27:19,705 --> 00:27:21,071 To his credit, he was smart enough 468 00:27:21,073 --> 00:27:24,208 to get people in the company that did. 469 00:27:24,210 --> 00:27:26,677 Man: Ford was in trouble. 470 00:27:26,679 --> 00:27:30,280 Gm and Chrysler were better managed. 471 00:27:30,282 --> 00:27:31,915 We brought in a group 472 00:27:31,917 --> 00:27:34,718 of ten young army, air force officers, 473 00:27:34,720 --> 00:27:37,755 who became known as the whiz kids. 474 00:27:37,757 --> 00:27:42,960 They are the ten men in the front row of this picture. 475 00:27:42,962 --> 00:27:47,698 They included Tex Thornton, Robert McNamara, 476 00:27:47,700 --> 00:27:49,900 and arjay Miller as well. 477 00:27:49,902 --> 00:27:51,869 It was such an intriguing story. 478 00:27:51,871 --> 00:27:55,205 Here was this tremendous company in such bad shape. 479 00:27:55,207 --> 00:27:58,308 When we went to Ford, the whiz kids, back in '46, 480 00:27:58,310 --> 00:28:01,679 to find out how much money they owed at the end of the year, 481 00:28:01,681 --> 00:28:04,081 they just counted the open invoices, 482 00:28:04,083 --> 00:28:07,317 but they were about 40 feet of invoices 483 00:28:07,319 --> 00:28:09,753 and they figured out it was so many million 484 00:28:09,755 --> 00:28:11,689 per foot of invoices. 485 00:28:11,691 --> 00:28:13,424 That's how they knew how much money they owed 486 00:28:13,426 --> 00:28:15,192 at the end of the year. 487 00:28:15,194 --> 00:28:18,328 It's hard to believe how chaotic they were. 488 00:28:18,330 --> 00:28:21,331 Gale: The whiz kids took control of finances in the company, 489 00:28:21,333 --> 00:28:24,001 and they got Mr. Ford back on track. 490 00:28:24,003 --> 00:28:26,103 The demand for automobiles in the United States 491 00:28:26,105 --> 00:28:29,006 has been rising for more than three years 492 00:28:29,008 --> 00:28:31,375 and shows no signs of tapering off. 493 00:28:31,377 --> 00:28:33,143 Arjay: He felt he had inherited a company 494 00:28:33,145 --> 00:28:35,212 it was his obligation to keep it going. 495 00:28:35,214 --> 00:28:38,882 We all liked Henry Ford ii. He was a warm person. 496 00:28:55,467 --> 00:28:57,367 He was the boss, 497 00:28:57,369 --> 00:28:59,002 but the most important building block 498 00:28:59,004 --> 00:29:00,504 in the company are the people. 499 00:29:00,506 --> 00:29:02,940 Every company is faced by the same market, 500 00:29:02,942 --> 00:29:04,508 the same technology. 501 00:29:04,510 --> 00:29:06,944 It's the people that make the difference. 502 00:29:06,946 --> 00:29:09,146 Henry Ford ii understood that. 503 00:29:09,148 --> 00:29:11,815 He brought in Lee iacocca, 504 00:29:11,817 --> 00:29:14,318 who was simply the best car salesman 505 00:29:14,320 --> 00:29:16,320 the world has ever known. 506 00:29:16,322 --> 00:29:19,256 Man: Probably the most important thing to remember 507 00:29:19,258 --> 00:29:21,792 about Lee iacocca is, without him, 508 00:29:21,794 --> 00:29:25,963 the whole story of the mustang-- that story would not even exist. 509 00:29:25,965 --> 00:29:30,167 He joined Ford as an engineer, 510 00:29:30,169 --> 00:29:33,837 but he found very quickly that he could do other things. 511 00:29:33,839 --> 00:29:36,006 So in Philadelphia, he started doing 512 00:29:36,008 --> 00:29:40,043 Ford sales work as a district-type person. 513 00:29:40,045 --> 00:29:45,015 This is 1956, and he contemplated a way 514 00:29:45,017 --> 00:29:49,153 that the average person could by a 1956 Ford 515 00:29:49,155 --> 00:29:52,523 and pay $56 a month as a payment. 516 00:29:52,525 --> 00:29:56,393 So the "56 for 56" slogan was popular. 517 00:29:56,395 --> 00:29:59,263 It sold hundreds of thousands of more fords 518 00:29:59,265 --> 00:30:01,565 than they ever thought they would sell. 519 00:30:01,567 --> 00:30:04,434 Henry Ford ii recognized that, 520 00:30:04,436 --> 00:30:06,336 and that's how he got to dearborn. 521 00:30:29,027 --> 00:30:31,094 Dave: For our customers, for our loyalists, 522 00:30:31,096 --> 00:30:33,163 the people who love this machine, 523 00:30:33,165 --> 00:30:36,466 the prototype is like, you know, it's like almost the holy grail. 524 00:30:36,468 --> 00:30:40,037 We're gonna do whatever it takes to protect this vehicle. 525 00:30:40,039 --> 00:30:44,408 So one of the things we're doing is we-- 526 00:30:44,410 --> 00:30:47,377 this actually represents a part of the new car, 527 00:30:47,379 --> 00:30:49,179 a small portion of the new car. 528 00:30:49,181 --> 00:30:51,114 So we don't want anybody to see this. 529 00:30:51,116 --> 00:30:52,616 We put foam and this material over this, 530 00:30:52,618 --> 00:30:54,318 and that way when it's out on the road 531 00:30:54,320 --> 00:30:55,853 and someone wants to photograph it, 532 00:30:55,855 --> 00:30:57,354 they have no idea what's going on. 533 00:30:57,356 --> 00:30:59,089 They know there's something going on in this area, 534 00:30:59,091 --> 00:31:00,858 but they don't know what's going on. 535 00:31:00,860 --> 00:31:03,293 We'll end up having to do a lot of nighttime testing 536 00:31:03,295 --> 00:31:05,629 on fairly secure Ford facilities 537 00:31:05,631 --> 00:31:08,432 where we can peel all that back, but we certainly don't want 538 00:31:08,434 --> 00:31:10,500 anyone to see it until it's time so... 539 00:31:10,502 --> 00:31:12,936 - Right. - Do you want to show this one? 540 00:31:12,938 --> 00:31:14,371 Sure. Why not? Let's do it. 541 00:31:14,373 --> 00:31:17,341 The next, what I will say, big milestone 542 00:31:17,343 --> 00:31:20,344 is what we call preliminary engineering cutoff. 543 00:31:20,346 --> 00:31:22,880 We've basically engineered the car, 544 00:31:22,882 --> 00:31:26,049 and now we gotta drive them and make sure 545 00:31:26,051 --> 00:31:29,186 that they ride correctly, they steer correctly, 546 00:31:29,188 --> 00:31:31,989 there aren't any kind of error states. 547 00:31:31,991 --> 00:31:34,925 Dave: Everybody is trying to figure out what the next guy is doing 548 00:31:34,927 --> 00:31:36,526 because if they've got the better gadget 549 00:31:36,528 --> 00:31:38,629 or if they have a better hood, unique wheel, 550 00:31:38,631 --> 00:31:41,198 you name it, then they're gonna want to have it, too. 551 00:31:41,200 --> 00:31:43,066 And it's not about who invents it first, 552 00:31:43,068 --> 00:31:44,601 it's about who gets it out first. 553 00:31:48,172 --> 00:31:52,075 Barnes did not want to be the first guy caught in a mustang. 554 00:31:52,077 --> 00:31:55,545 It was fully camouflaged. It was time, 555 00:31:55,547 --> 00:32:00,384 so I made tom take the car out to go evaluate something. 556 00:32:00,386 --> 00:32:02,252 And he came back, and as he tossed me the keys, 557 00:32:02,254 --> 00:32:04,154 he said, "congratulations." And I said, "what?" 558 00:32:04,156 --> 00:32:05,555 He said, "you'll see me on the Internet soon." 559 00:32:05,557 --> 00:32:08,191 - Yeah, there's tom. 560 00:32:08,193 --> 00:32:10,527 - There's barnesie. - He was so proud of that moment. 561 00:32:16,534 --> 00:32:19,002 Tom: I was testing out on the track. 562 00:32:19,004 --> 00:32:21,972 It was all working, but while it needs to function, 563 00:32:21,974 --> 00:32:25,042 you can write down the numbers and all that stuff, 564 00:32:25,044 --> 00:32:27,077 a lot of what a car is, 565 00:32:27,079 --> 00:32:30,380 I mean it's still needs to have character. 566 00:32:30,382 --> 00:32:34,318 Really the mustang in itself is, you know, a character. 567 00:32:44,495 --> 00:32:46,630 What would the world be without a mustang? 568 00:32:46,632 --> 00:32:49,666 It's hard to imagine. 569 00:32:49,668 --> 00:32:52,502 Woman: Ford mustang. 570 00:32:52,504 --> 00:32:54,037 People sing about it 571 00:32:54,039 --> 00:32:56,673 not necessarily because it rhymes with anything, 572 00:32:56,675 --> 00:32:59,476 but because it's part of our culture. 573 00:33:07,752 --> 00:33:10,053 Art: People will say, "when I get in my mustang, 574 00:33:10,055 --> 00:33:11,688 I feel like I'm a different person. 575 00:33:11,690 --> 00:33:13,490 I am Steve McQueen." 576 00:33:13,492 --> 00:33:15,993 John: Ford wanted instant street credibility. 577 00:33:15,995 --> 00:33:17,661 How do you get instant credibility? 578 00:33:17,663 --> 00:33:19,663 You want to race in it. 579 00:33:22,601 --> 00:33:27,204 The idea was you win on Sunday, and you sell on Monday. 580 00:33:29,040 --> 00:33:31,074 Mustang showed it could be a race car, 581 00:33:31,076 --> 00:33:33,543 I think principally with carroll Shelby's help. 582 00:33:33,545 --> 00:33:36,113 We've got a couple of new entries in our stable this year, 583 00:33:36,115 --> 00:33:40,517 the new mustang-based gt350, first American car of its kind. 584 00:33:40,519 --> 00:33:42,753 Edsel: He just started putting high-performance engines 585 00:33:42,755 --> 00:33:45,655 in mustangs and making them extra special. 586 00:33:45,657 --> 00:33:49,059 Art: It was a performance vehicle that was accessible. 587 00:33:49,061 --> 00:33:51,094 You know this is not a 911 Porsche. 588 00:33:51,096 --> 00:33:54,364 It's not a snooty. 589 00:33:54,366 --> 00:33:56,600 Hal: That was the basic thing that made this work, 590 00:33:56,602 --> 00:33:59,536 the fact that you could bring genuine aspiration 591 00:33:59,538 --> 00:34:01,271 down to the affordable. 592 00:34:01,273 --> 00:34:03,807 Little old you could have something this neat. 593 00:34:03,809 --> 00:34:07,110 Fast, fun and affordable, that's the essence of mustang. 594 00:34:14,752 --> 00:34:16,586 Tom: Dave was talking about, the other day, 595 00:34:16,588 --> 00:34:19,289 some people think you just follow the recipe and then, 596 00:34:19,291 --> 00:34:21,825 okay, then it pops out, and it's really good. 597 00:34:21,827 --> 00:34:23,693 That's not how that happens. 598 00:34:23,695 --> 00:34:26,696 You know you have this all-American classic, 599 00:34:26,698 --> 00:34:28,365 but to be successful, 600 00:34:28,367 --> 00:34:30,267 you have to constantly innovate, 601 00:34:30,269 --> 00:34:32,302 and there is always a possibility of failure. 602 00:34:32,304 --> 00:34:35,238 By failing, i mean delivering a product 603 00:34:35,240 --> 00:34:38,642 that would not be viewed as a mustang. 604 00:34:43,148 --> 00:34:46,416 In '94, mustang was gonna go to front-wheel drive. 605 00:34:46,418 --> 00:34:50,454 It was going to be transverse v6 engine front-wheel drive 606 00:34:50,456 --> 00:34:51,721 European sports sedan. 607 00:34:51,723 --> 00:34:54,758 That is fundamental change. 608 00:34:54,760 --> 00:34:57,194 There was one school of thought that it would make it 609 00:34:57,196 --> 00:34:58,662 more fuel-efficient, 610 00:34:58,664 --> 00:35:01,331 we would get better return potentially, 611 00:35:01,333 --> 00:35:04,101 then there was a camp that said, "that's not what a mustang is." 612 00:35:04,103 --> 00:35:06,536 Steve: When this news broke, there was a massive 613 00:35:06,538 --> 00:35:09,372 letter-writing campaign. 614 00:35:09,374 --> 00:35:12,642 Art: 100,000 letters from customers coming in 615 00:35:12,644 --> 00:35:15,745 questioning the chemical makeup of our brain. 616 00:35:15,747 --> 00:35:17,681 They were convinced we were on drugs, I think. 617 00:35:17,683 --> 00:35:21,284 Hau: They actually had a demonstration 618 00:35:21,286 --> 00:35:23,653 outside of Ford world headquarters. 619 00:35:23,655 --> 00:35:25,689 Fortunately, the product was launched 620 00:35:25,691 --> 00:35:27,424 as a separate product called a probe, 621 00:35:27,426 --> 00:35:29,659 and we stuck with the tried-and-true 622 00:35:29,661 --> 00:35:31,761 rear-wheel drive formula for the mustang. 623 00:35:31,763 --> 00:35:34,264 Steve: It's probably one of the biggest coups ever 624 00:35:34,266 --> 00:35:35,799 in the automotive industry. 625 00:35:35,801 --> 00:35:38,435 The customers rising up and changing your product? 626 00:35:38,437 --> 00:35:40,370 I don't think it's ever happened before. 627 00:35:41,873 --> 00:35:43,773 It turned out to be a great car, the '94 mustang. 628 00:35:43,775 --> 00:35:46,510 I remember when it came out, i was in high school. 629 00:35:46,512 --> 00:35:48,311 Beautiful car. 630 00:35:48,313 --> 00:35:51,248 Man: Welcome back to "muscle cars on the radio" 631 00:35:51,250 --> 00:35:54,151 broadcasting coast to coast on 132 radio stations. 632 00:35:54,153 --> 00:35:56,553 Joining us on the "muscle cars on the radio" hotline, 633 00:35:56,555 --> 00:35:58,788 Dave pericak, chief nameplate engineer 634 00:35:58,790 --> 00:36:00,357 for the 2015 mustang. 635 00:36:00,359 --> 00:36:01,925 - Welcome back, Dave. - Thanks, Gary. 636 00:36:01,927 --> 00:36:04,327 Thanks for having me on the show. 637 00:36:04,329 --> 00:36:06,663 I love the fact that you kept the sequential tail lights. 638 00:36:06,665 --> 00:36:08,899 There are some things you just can't change, Dave. 639 00:36:08,901 --> 00:36:10,700 I tell you, the sequential tail lamps, 640 00:36:10,702 --> 00:36:12,702 at one time, was discussed 641 00:36:12,704 --> 00:36:15,539 on whether or not they should stay in the car 642 00:36:15,541 --> 00:36:17,407 purely from a financial standpoint, 643 00:36:17,409 --> 00:36:18,608 and that discussion, 644 00:36:18,610 --> 00:36:20,243 you can see who won the discussion. 645 00:36:20,245 --> 00:36:21,778 As I basically told them, 646 00:36:21,780 --> 00:36:23,880 "well, then you might need a new chief engineer." 647 00:36:23,882 --> 00:36:25,949 You also got rid of the hockey-stick "l" 648 00:36:25,951 --> 00:36:27,884 on the sides of the doors... 649 00:36:27,886 --> 00:36:29,853 Hau: When he took the job, i said, "Dave, 650 00:36:29,855 --> 00:36:31,855 the best thing about working on mustang 651 00:36:31,857 --> 00:36:33,823 is everybody knows what a mustang is. 652 00:36:33,825 --> 00:36:36,760 The worst thing about working on mustang is everybody knows 653 00:36:36,762 --> 00:36:39,196 what a mustang is, and they'll tell you." 654 00:36:39,198 --> 00:36:41,898 Man: Sometimes I wish that I was on one of these committees 655 00:36:41,900 --> 00:36:44,467 where they ask public opinion 656 00:36:44,469 --> 00:36:46,369 because I'd rip most of these cars. 657 00:36:46,371 --> 00:36:47,704 Man: A lot of people were afraid 658 00:36:47,706 --> 00:36:49,239 it's gonna be a major European look. 659 00:36:49,241 --> 00:36:50,840 Man: Some people are afraid 660 00:36:50,842 --> 00:36:52,943 it's not gonna have that old muscle-car image. 661 00:36:52,945 --> 00:36:55,679 I just never pictured mustang again with four cylinders. 662 00:36:55,681 --> 00:36:57,847 Dave: Everyone wants to be the chief engineer 663 00:36:57,849 --> 00:36:59,583 and everyone wants to design the car. 664 00:36:59,585 --> 00:37:01,418 Man: Photos have leaked on the Internet. 665 00:37:01,420 --> 00:37:02,986 I think those are just Photoshop pictures 666 00:37:02,988 --> 00:37:04,955 that are out there, and my first reaction was, 667 00:37:04,957 --> 00:37:07,257 "that really doesn't look like a mustang." 668 00:37:07,259 --> 00:37:08,892 Man: I don't want them to water it down. 669 00:37:08,894 --> 00:37:10,994 Some of the other cars, they look so similar. 670 00:37:10,996 --> 00:37:13,730 But I guess it has to appeal to more people now. 671 00:37:13,732 --> 00:37:15,932 Dave: Our customers are not afraid to tell us what they want 672 00:37:15,934 --> 00:37:17,534 and why they want it. 673 00:37:17,536 --> 00:37:19,436 Man: I want it to look like a mustang. 674 00:37:19,438 --> 00:37:21,371 If you see the first one, you'll say, "that's a mustang." 675 00:37:27,245 --> 00:37:30,247 Well, I think everyone gets emotional about the mustang 676 00:37:30,249 --> 00:37:32,816 because number one, 677 00:37:32,818 --> 00:37:35,885 most people have had a passion for the car 678 00:37:35,887 --> 00:37:38,021 when they were young and when they were growing up, 679 00:37:38,023 --> 00:37:39,656 whether it was within their family, 680 00:37:39,658 --> 00:37:42,359 their dad had one, their brother had one, 681 00:37:42,361 --> 00:37:44,261 that was the first car they ever drove, 682 00:37:44,263 --> 00:37:46,263 it was the first date they'd ever had, you know. 683 00:37:46,265 --> 00:37:48,765 I grew up in Chicago, south suburb of Chicago. 684 00:37:48,767 --> 00:37:51,468 As a little kid we'd always take things apart 685 00:37:51,470 --> 00:37:52,836 and try to figure out how they worked 686 00:37:52,838 --> 00:37:54,638 and put them back together again, 687 00:37:54,640 --> 00:37:56,640 which kind of freaked my mom out a little bit, 688 00:37:56,642 --> 00:37:58,441 but my dad thought it was really cool. 689 00:37:58,443 --> 00:38:00,577 So my brothers are about ten years older than me, 690 00:38:00,579 --> 00:38:03,913 and they were into cars way before I even was. 691 00:38:03,915 --> 00:38:05,882 The mustangs just always caught my attention. 692 00:38:08,052 --> 00:38:10,020 Art: Not everybody that's been in that job 693 00:38:10,022 --> 00:38:13,490 really knows what a mustang is, but Dave does. 694 00:38:13,492 --> 00:38:15,392 When you talk to him, you can see 695 00:38:15,394 --> 00:38:18,461 he gets the emotional connection in a very deep way. 696 00:38:20,665 --> 00:38:22,432 I was a young engineer here at Ford. 697 00:38:22,434 --> 00:38:24,701 My boss had a '94 mustang. 698 00:38:24,703 --> 00:38:26,736 He was going out of town, and I asked him 699 00:38:26,738 --> 00:38:27,971 if I could borrow his car. 700 00:38:27,973 --> 00:38:29,372 He said, "yeah, sure, no problem." 701 00:38:29,374 --> 00:38:30,740 So I drove it to Chicago 702 00:38:30,742 --> 00:38:32,575 and took my girlfriend out on a date. 703 00:38:32,577 --> 00:38:34,611 And I pulled up in front of the high school 704 00:38:34,613 --> 00:38:37,347 where we had met, in fact, the very room that we had met. 705 00:38:37,349 --> 00:38:38,948 I told her something was wrong with the car, 706 00:38:38,950 --> 00:38:40,784 and she didn't know any different, and I got out, 707 00:38:40,786 --> 00:38:42,652 and I opened up the door and I knelt down 708 00:38:42,654 --> 00:38:45,588 and asked her to marry me in that mustang. 709 00:38:45,590 --> 00:38:47,957 For me, this is the dream job, 710 00:38:47,959 --> 00:38:50,093 and I've said this to a vice president in this company, 711 00:38:50,095 --> 00:38:52,495 "you have me in this chair for a reason. 712 00:38:52,497 --> 00:38:54,030 While I'm in it, I'm gonna do 713 00:38:54,032 --> 00:38:56,933 all of the right things for the mustang customer." 714 00:38:56,935 --> 00:38:58,735 Man: Joining us on the "muscle cars on the radio" 715 00:38:58,737 --> 00:39:01,438 hotline, Dave pericak, chief nameplate engineer 716 00:39:01,440 --> 00:39:03,573 for the 2015 mustang. 717 00:39:03,575 --> 00:39:06,609 - Welcome back, Dave. - Thanks, Gary. Thanks for having me on the show. 718 00:39:06,611 --> 00:39:09,579 Henry: I think the greatest pleasure that I experience 719 00:39:09,581 --> 00:39:11,948 is a successful product. 720 00:39:11,950 --> 00:39:14,651 To see people walk in and spend their hard-earned money 721 00:39:14,653 --> 00:39:17,921 buying our products is a great thrill and great success. 722 00:39:17,923 --> 00:39:21,524 Man: Do you have to make great sacrifices for it? 723 00:39:21,526 --> 00:39:22,959 Well, in terms of time, surely, yes. 724 00:39:22,961 --> 00:39:25,695 It absorbs most of your weekdays 725 00:39:25,697 --> 00:39:27,731 and probably a good portion of your weekends. 726 00:39:27,733 --> 00:39:30,133 It's a consuming job, let's say that. 727 00:39:30,135 --> 00:39:31,735 Man: Do you regret that at all? 728 00:39:31,737 --> 00:39:33,470 I don't think so. 729 00:39:33,472 --> 00:39:35,004 I picked the business, and I'm here, 730 00:39:35,006 --> 00:39:37,040 and I sort of like it. 731 00:39:37,042 --> 00:39:38,875 Lee iacocca was no dummy. 732 00:39:38,877 --> 00:39:43,113 He knew the timing was right to take the American population 733 00:39:43,115 --> 00:39:46,916 and introduce them to something different. 734 00:39:46,918 --> 00:39:49,786 Hal: In 1960, Lee was made vice president 735 00:39:49,788 --> 00:39:55,058 of the Ford division, which is a huge move. 736 00:39:55,060 --> 00:39:58,395 There was an air about him that was a little mysterious. 737 00:39:58,397 --> 00:40:00,463 I can remember watching these guys escort him 738 00:40:00,465 --> 00:40:04,134 around the various studios and smoking his big cigar. 739 00:40:04,136 --> 00:40:06,102 You know, it looked like the mafia had arrived. 740 00:40:06,104 --> 00:40:07,837 It was really pretty cool. 741 00:40:07,839 --> 00:40:09,739 That is so god damn basic to running... 742 00:40:09,741 --> 00:40:11,674 Bob: He knew that his ideas were good, 743 00:40:11,676 --> 00:40:14,043 and he surrounded himself with good, creative people. 744 00:40:14,045 --> 00:40:16,713 One of those people was hal sperlich. 745 00:40:17,782 --> 00:40:20,417 Iacocca was a dynamic leader, 746 00:40:20,419 --> 00:40:23,887 but the guy that made it happen was hal sperlich. 747 00:40:23,889 --> 00:40:25,722 Hal: Sometime in the early '60s, 748 00:40:25,724 --> 00:40:28,124 what became the mustang project got started. 749 00:40:28,126 --> 00:40:32,028 My first introduction to it was with don frey, 750 00:40:32,030 --> 00:40:34,063 my boss, who told me that iacocca 751 00:40:34,065 --> 00:40:36,433 and the market research people had identified 752 00:40:36,435 --> 00:40:39,068 a rather dramatic shift in demographics 753 00:40:39,070 --> 00:40:42,806 that was going to take place, the arrival of the baby boomers. 754 00:40:42,808 --> 00:40:46,743 Jack: The market was untouched. It was younger buyers. 755 00:40:46,745 --> 00:40:48,978 There was nothing for them to buy, 756 00:40:48,980 --> 00:40:51,147 you know, that they could afford. 757 00:40:51,149 --> 00:40:55,051 Hal: Most innovation is how to be ahead of the market, 758 00:40:55,053 --> 00:40:59,122 you know, how to be ahead of where demand is at the moment. 759 00:40:59,124 --> 00:41:02,792 Iacocca, who was very much interested in making a mark, 760 00:41:02,794 --> 00:41:05,662 decided that that would be his mark. 761 00:41:05,664 --> 00:41:09,065 Bob: When 1960 happened, when the decade started, 762 00:41:09,067 --> 00:41:11,835 none of the auto manufacturers in the United States 763 00:41:11,837 --> 00:41:13,937 were building compact cars. 764 00:41:13,939 --> 00:41:16,706 The big stodgy rolling tanks and couches 765 00:41:16,708 --> 00:41:18,508 that went down the highway, 766 00:41:18,510 --> 00:41:20,743 that was the state of production in those years. 767 00:41:20,745 --> 00:41:23,046 "This is the way we build cars. Take it or leave it." 768 00:41:23,048 --> 00:41:24,647 Well, that changed. 769 00:41:24,649 --> 00:41:26,115 The baby boomers said, "we want something 770 00:41:26,117 --> 00:41:28,518 that brings us into the modern times." 771 00:41:28,520 --> 00:41:29,953 They wanted modern refrigerators, 772 00:41:29,955 --> 00:41:31,955 they wanted modern furniture, 773 00:41:31,957 --> 00:41:34,123 they wanted a modern house, and they wanted a modern car. 774 00:41:34,125 --> 00:41:36,092 Ford didn't have a car that was a modern car, 775 00:41:36,094 --> 00:41:40,697 and that's what they discovered was this market. 776 00:41:40,699 --> 00:41:44,033 Lee decided to have the discussions off-campus. 777 00:41:44,035 --> 00:41:46,169 Man: To discuss a business proposition 778 00:41:46,171 --> 00:41:48,037 of great mutual interest. 779 00:41:48,039 --> 00:41:50,507 Bob: They met after hours clandestinely 780 00:41:50,509 --> 00:41:54,143 at the fairlane inn without Henry Ford's knowledge. 781 00:41:54,145 --> 00:41:58,515 They knew if he got wind of them, it would be canceled 782 00:41:58,517 --> 00:41:59,883 simply because of the edsel. 783 00:42:02,586 --> 00:42:05,955 The design of the future is a great question. 784 00:42:05,957 --> 00:42:08,124 I don't think the cars can get any longer. 785 00:42:08,126 --> 00:42:10,727 They're plenty long enough and actually, I think, 786 00:42:10,729 --> 00:42:13,029 they're really practically as low as they're gonna get. 787 00:42:13,031 --> 00:42:15,164 Henry Ford wanted to reinvent the industry. 788 00:42:15,166 --> 00:42:17,233 He wanted new technology, 789 00:42:17,235 --> 00:42:19,669 something different and fresh and exciting, 790 00:42:19,671 --> 00:42:22,005 a car that hit all of those parameters. 791 00:42:29,213 --> 00:42:32,081 Henry: The birth of this new line of automobiles 792 00:42:32,083 --> 00:42:35,218 is a once-in-a-lifetime opportunity. 793 00:42:35,220 --> 00:42:39,722 The eyes of the American people will be on edsel. 794 00:42:39,724 --> 00:42:42,926 John: He came out with one of the most well-researched cars 795 00:42:42,928 --> 00:42:44,661 in the history of automobilia. 796 00:42:44,663 --> 00:42:47,730 It was called the edsel. 797 00:42:47,732 --> 00:42:50,199 Henry: And so I am proud and pleased to confirm 798 00:42:50,201 --> 00:42:54,003 that our new line of cars will carry the name edsel 799 00:42:54,005 --> 00:42:55,772 in honor of my father, 800 00:42:55,774 --> 00:42:59,142 who served as president of Ford motor company. 801 00:42:59,144 --> 00:43:00,743 When you talk edsel today, 802 00:43:00,745 --> 00:43:03,646 you talk of the flop of all time. 803 00:43:05,116 --> 00:43:07,750 - It didn't sell. - I'm ruined! 804 00:43:07,752 --> 00:43:10,954 Bob: The people that actually worked on the edsel project 805 00:43:10,956 --> 00:43:14,991 became known as e-guys, and the e-guys 806 00:43:14,993 --> 00:43:17,360 were bad guys around Ford motor company. 807 00:43:17,362 --> 00:43:19,696 Henry Ford didn't wanna have anything to do with them. 808 00:43:19,698 --> 00:43:21,931 Do you think people will ever forget the edsel? 809 00:43:21,933 --> 00:43:24,767 Oh, god, I hope so. 810 00:43:24,769 --> 00:43:27,103 Edsel: I used to always ask him, 811 00:43:27,105 --> 00:43:29,172 "why did you let them call the car edsel?" 812 00:43:29,174 --> 00:43:32,909 He said it was the management team that beat him down. 813 00:43:32,911 --> 00:43:34,677 I mean, who knows? 814 00:43:34,679 --> 00:43:37,814 I just think that it's the wrong car 815 00:43:37,816 --> 00:43:40,216 at the wrong time with the wrong design. 816 00:43:40,218 --> 00:43:43,786 Hal: It didn't work out, and the company canned it. 817 00:43:43,788 --> 00:43:45,221 That's a pretty expensive process, 818 00:43:45,223 --> 00:43:46,990 and it's embarrassing, 819 00:43:46,992 --> 00:43:49,225 which is why people get nervous about innovating. 820 00:43:49,227 --> 00:43:52,295 He had to bear in mind that the likes of iacocca 821 00:43:52,297 --> 00:43:55,231 and others were putting their careers on the line. 822 00:43:55,233 --> 00:43:59,168 To be for something as unique as the mustang project 823 00:43:59,170 --> 00:44:02,005 was in its time was a high-risk game. 824 00:44:52,823 --> 00:44:54,891 We go out to one of our proving grounds out in Arizona 825 00:44:54,893 --> 00:44:56,726 and we drive the car. 826 00:44:56,728 --> 00:44:58,361 That in itself is an emotional event. 827 00:44:58,363 --> 00:45:01,197 Tom: We had our senior management out in Arizona. 828 00:45:01,199 --> 00:45:04,333 We had a lot of aspirational vehicles, 829 00:45:04,335 --> 00:45:06,903 and I'm talking things like Porsche 911, 830 00:45:06,905 --> 00:45:08,471 and then we also had our m1 prototype 831 00:45:08,473 --> 00:45:10,773 for the upcoming mustang. 832 00:45:10,775 --> 00:45:14,043 What we're gonna do-- you'll each go in cars, and Dave and frank 833 00:45:14,045 --> 00:45:15,878 are gonna be in one pair, then you'll flip. 834 00:45:15,880 --> 00:45:17,847 Frank: This vehicle had to be world-class. 835 00:45:17,849 --> 00:45:19,849 We're gonna sell it in Europe. 836 00:45:19,851 --> 00:45:23,286 You have to be world-class to be in Europe. 837 00:45:23,288 --> 00:45:25,421 You're going against the big dogs 838 00:45:25,423 --> 00:45:27,890 in those other markets, so you set your targets 839 00:45:27,892 --> 00:45:29,959 from an aspirational standpoint. 840 00:45:29,961 --> 00:45:32,829 Steve: We had police cordon off all the roads. 841 00:45:32,831 --> 00:45:35,298 We went around the tops of all the mountains around, 842 00:45:35,300 --> 00:45:37,233 to make sure that there wasn't anybody up there. 843 00:45:37,235 --> 00:45:39,235 It was incredibly nerve-racking. Nobody's seen-- 844 00:45:39,237 --> 00:45:41,137 we hadn't seen the car out in the wild. 845 00:45:43,040 --> 00:45:45,742 A beautiful car is great, 846 00:45:45,744 --> 00:45:49,879 but if it doesn't exceed the outgoing car, 847 00:45:49,881 --> 00:45:52,048 people will be disappointed. 848 00:45:52,050 --> 00:45:54,851 The toughest critic I know is probably Dave. 849 00:45:54,853 --> 00:45:56,452 He takes this stuff to heart. 850 00:45:56,454 --> 00:46:00,256 Tom: The car is definitely coming together. 851 00:46:00,258 --> 00:46:04,260 It's just that it's a little short on target on a few things. 852 00:46:04,262 --> 00:46:06,329 But do we know why or we just don't know why? 853 00:46:06,331 --> 00:46:08,965 No, we have a very good idea why. 854 00:46:08,967 --> 00:46:12,935 We do wind tunnel tests, rough road tests. 855 00:46:12,937 --> 00:46:15,538 We do high-mileage drives, low-mileage drives. 856 00:46:15,540 --> 00:46:18,975 We do cold-weather drives. We do warm-weather drives. 857 00:46:18,977 --> 00:46:21,244 It's pretty difficult to anticipate 858 00:46:21,246 --> 00:46:23,412 where the next issue is gonna come from. 859 00:46:25,917 --> 00:46:28,317 - What was that? - I don't know. 860 00:46:28,319 --> 00:46:30,153 Julie: Because they come from the left. 861 00:46:30,155 --> 00:46:32,188 They come from the right. They come from everywhere. 862 00:46:32,190 --> 00:46:35,091 That's what happened. It did fault. Okay. 863 00:46:35,093 --> 00:46:38,127 Just got the camo off just a couple days ago. 864 00:46:38,129 --> 00:46:40,129 And so there were some surprises. 865 00:46:40,131 --> 00:46:44,233 The amount of camo did some damping, 866 00:46:44,235 --> 00:46:46,869 and so we have some things that have popped up, 867 00:46:46,871 --> 00:46:48,971 but we'll address them, and we'll go through them. 868 00:46:48,973 --> 00:46:52,141 We've got an entire team of people 869 00:46:52,143 --> 00:46:55,444 who support these tests and drives. 870 00:46:55,446 --> 00:46:58,314 Because we don't have a ton of prototypes running around, 871 00:46:58,316 --> 00:47:00,583 we try to do this all analytically. 872 00:47:00,585 --> 00:47:02,919 So we try to model what we think the system is gonna do 873 00:47:02,921 --> 00:47:04,921 because, really, it's quite costly 874 00:47:04,923 --> 00:47:06,489 to find the error state in the vehicle 875 00:47:06,491 --> 00:47:08,291 and then engineer it out. 876 00:47:08,293 --> 00:47:11,427 We'd rather engineer the fix in right the first time. 877 00:47:11,429 --> 00:47:13,229 Tom: I will say it's surprising 878 00:47:13,231 --> 00:47:16,566 how much the camo affected the steering feel. 879 00:47:16,568 --> 00:47:18,601 This is a live issue. 880 00:47:18,603 --> 00:47:21,237 I mean, can at least one of our open issues 881 00:47:21,239 --> 00:47:24,006 for our engineering sign off? 882 00:47:24,008 --> 00:47:27,310 Frank: Tom's the guy that really brings it all together 883 00:47:27,312 --> 00:47:29,846 and makes a proposal to Dave to say, 884 00:47:29,848 --> 00:47:31,614 "here's what it takes to get to the next level." 885 00:47:34,017 --> 00:47:38,487 Gotta give tom a lot of credit for being the thread of mustang. 886 00:47:38,489 --> 00:47:41,123 He's been on mustang for ten years. 887 00:47:41,125 --> 00:47:43,492 I always kid him he's probably trained, you know, 888 00:47:43,494 --> 00:47:45,494 at least five chief engineers. 889 00:47:54,238 --> 00:47:56,038 Shit, man, i rocketed down through here 890 00:47:56,040 --> 00:47:58,541 about 160 miles an hour. 891 00:47:58,543 --> 00:48:02,245 Man on radio: There is a police officer on the right-hand shoulder. 892 00:48:02,247 --> 00:48:05,448 So just be aware that the speed limit is 55 through here. 893 00:48:05,450 --> 00:48:08,184 I feel like this doesn't move nearly as much as the other car. 894 00:48:08,186 --> 00:48:11,087 Probably isn't, and that gets into-- 895 00:48:11,089 --> 00:48:13,155 you remember all the a-pillar stiffness we did? 896 00:48:13,157 --> 00:48:15,625 - Yeah. - Well, the a-pillar stiffness. 897 00:48:15,627 --> 00:48:18,928 So that's why I'm trying to get from body 898 00:48:18,930 --> 00:48:23,366 and from nvh what is happening for that sorb fix. 899 00:48:23,368 --> 00:48:25,534 - It's on the torque box. - Right. 900 00:48:25,536 --> 00:48:28,337 It's down there, it's right at the base frickin'-- 901 00:48:28,339 --> 00:48:30,907 and there's some massive shit going on down there. 902 00:48:30,909 --> 00:48:32,508 Dave: I flew out there with the team 903 00:48:32,510 --> 00:48:34,543 to one of our proving grounds out in Arizona, 904 00:48:34,545 --> 00:48:38,114 and we drive the car, the gt version of the mustang, 905 00:48:38,116 --> 00:48:41,117 and... I wasn't quite there. 906 00:48:41,119 --> 00:48:44,153 It was great, but it just wasn't great enough. 907 00:48:44,155 --> 00:48:46,188 What is it that we don't have? 908 00:48:46,190 --> 00:48:49,125 - Here's the problem-- - is it the pads? 909 00:48:49,127 --> 00:48:51,193 The team worked really hard to get us to that point, 910 00:48:51,195 --> 00:48:52,695 and I just, you know, looked at the team 911 00:48:52,697 --> 00:48:55,197 and said, "guys, i don't think we're there." 912 00:48:55,199 --> 00:48:57,533 I understand people are working. We just got to make sure they got everything they need 913 00:48:57,535 --> 00:48:59,936 and there's no hold-ups and we can go as fast as we can. 914 00:48:59,938 --> 00:49:01,437 I am a perfectionist. 915 00:49:01,439 --> 00:49:04,941 I don't know that anything is ever perfect, 916 00:49:04,943 --> 00:49:06,442 you just keep trying to get there, 917 00:49:06,444 --> 00:49:08,377 and you never quite get there, but along the way, 918 00:49:08,379 --> 00:49:10,646 you just keep getting better. 919 00:49:17,120 --> 00:49:20,523 Roy orbison: 920 00:49:20,525 --> 00:49:23,592 How could you make a car that was low-cost and exciting? 921 00:49:23,594 --> 00:49:25,494 Not easy. 922 00:49:25,496 --> 00:49:27,596 In fact, often when you see a lower-priced car 923 00:49:27,598 --> 00:49:29,398 really take off, 924 00:49:29,400 --> 00:49:31,233 it's because somebody's figured out 925 00:49:31,235 --> 00:49:34,503 how to bring the aspiration vehicle down 926 00:49:34,505 --> 00:49:36,605 to a lower price, and that was certainly 927 00:49:36,607 --> 00:49:38,574 the inspiration to create the mustang. 928 00:49:42,446 --> 00:49:44,981 For some reason, it just wasn't working very well. 929 00:49:44,983 --> 00:49:47,717 Several studios had a crack at it, 930 00:49:47,719 --> 00:49:51,220 and it really wasn't coming until iacocca decided 931 00:49:51,222 --> 00:49:54,023 he wanted to have a competition and give-- 932 00:49:54,025 --> 00:49:58,127 I think it was seven design studios each a crack 933 00:49:58,129 --> 00:50:00,062 using the exact same packet. 934 00:50:00,064 --> 00:50:03,466 I figured if you're gonna make a really inexpensive car, 935 00:50:03,468 --> 00:50:05,634 we had to build it from something inexpensive, 936 00:50:05,636 --> 00:50:07,236 and Ford had the falcon, 937 00:50:07,238 --> 00:50:09,205 probably the least expensive car on the planet. 938 00:50:11,074 --> 00:50:13,642 We decided to try to use it as a base, 939 00:50:13,644 --> 00:50:16,445 the proportions and the stance and so forth, 940 00:50:16,447 --> 00:50:19,315 and I was the cop to make sure these guys didn't cheat. 941 00:50:19,317 --> 00:50:23,452 Gale: I was at the Ford studio when hal sperlich came in 942 00:50:23,454 --> 00:50:26,655 and said, "iacocca wants to see some new designs." 943 00:50:26,657 --> 00:50:29,025 And we only had about three weeks to do it. 944 00:50:29,027 --> 00:50:31,293 So I went home, sat at the kitchen table 945 00:50:31,295 --> 00:50:35,131 and I sketched out four or five quick sketches. 946 00:50:35,133 --> 00:50:38,100 When I joined Ford, they called me the farm boy. 947 00:50:38,102 --> 00:50:40,336 I was working with a bunch of guys 948 00:50:40,338 --> 00:50:44,040 from New York and California. 949 00:50:44,042 --> 00:50:47,076 They were doing airbrushed drawings of beautiful cars, 950 00:50:47,078 --> 00:50:49,578 and I thought, "I'm in the wrong spot. 951 00:50:49,580 --> 00:50:51,414 I can't compete with these guys." 952 00:50:51,416 --> 00:50:54,350 Hal: Came to the big showdown, 953 00:50:54,352 --> 00:50:56,485 and there was iacocca and myself and a few others 954 00:50:56,487 --> 00:50:58,287 and, of course, the fathers of each 955 00:50:58,289 --> 00:51:00,322 of these seven cars, and there were, like, 956 00:51:00,324 --> 00:51:02,058 three or four that were fantastic. 957 00:51:02,060 --> 00:51:05,261 They picked my sketch 958 00:51:05,263 --> 00:51:07,663 to be put on the driver's side of the Clay. 959 00:51:07,665 --> 00:51:09,432 Iacocca said, "you know, this is the car." 960 00:51:09,434 --> 00:51:15,371 I remember Lee turning, and he said, "we got it." 961 00:51:15,373 --> 00:51:17,706 So that was it. 962 00:51:17,708 --> 00:51:21,277 Hal: When it was approved, it was a cougar, 963 00:51:21,279 --> 00:51:24,313 and the symbol on the grill was a cat. 964 00:51:24,315 --> 00:51:26,582 That didn't last very long. 965 00:51:26,584 --> 00:51:29,418 Someplace along the line, the marketing axis 966 00:51:29,420 --> 00:51:32,288 under Lee's leadership decided that the car 967 00:51:32,290 --> 00:51:34,623 should be called a mustang, not the cougar. 968 00:51:34,625 --> 00:51:37,226 There's something so uniquely American 969 00:51:37,228 --> 00:51:39,662 in the word "mustang." 970 00:51:39,664 --> 00:51:41,430 He knew it could be used for marketing. 971 00:51:52,309 --> 00:51:55,444 Bob: Iacocca knew that anything that he would propose 972 00:51:55,446 --> 00:51:58,747 to Henry Ford was going to be a problem 973 00:51:58,749 --> 00:52:00,716 because Henry didn't want to launch 974 00:52:00,718 --> 00:52:03,352 off into another financial disaster. 975 00:52:03,354 --> 00:52:08,724 The eyes of the American people will be on edsel. 976 00:52:08,726 --> 00:52:11,160 Hal: In the case of the mustang, you're saying, 977 00:52:11,162 --> 00:52:13,429 "we can sell this large number of cars 978 00:52:13,431 --> 00:52:16,732 in a market that will exist once we bring this car out," 979 00:52:16,734 --> 00:52:19,301 but we couldn't say, 980 00:52:19,303 --> 00:52:22,605 "here's proof this will work," 'cause there wasn't any proof. 981 00:52:22,607 --> 00:52:25,574 This came-- this came from the gut. 982 00:52:27,511 --> 00:52:31,147 Bob: That time, it took about $75 million 983 00:52:31,149 --> 00:52:34,416 to get a car from concept into production. 984 00:52:34,418 --> 00:52:36,418 Hal: Lee brought Mr. Ford over. 985 00:52:36,420 --> 00:52:38,154 You got to remember, 986 00:52:38,156 --> 00:52:41,557 Ford motor company wasn't a democracy. 987 00:52:41,559 --> 00:52:44,226 It was a totalitarian state, 988 00:52:44,228 --> 00:52:45,928 and Lee is just selling, selling, selling. 989 00:52:45,930 --> 00:52:49,331 That's his bag, right? He's the great persuader. 990 00:52:49,333 --> 00:52:52,768 Bob: Iacocca wanted $75 million, and Henry Ford said, 991 00:52:52,770 --> 00:52:54,570 "you got $45 million. Go with it. 992 00:52:54,572 --> 00:52:57,406 That's all you're getting, not a dime more." 993 00:52:57,408 --> 00:52:59,308 The program was approved, 994 00:52:59,310 --> 00:53:01,310 and people filed out of the room. 995 00:53:01,312 --> 00:53:04,813 I was out there with iacocca, and Mr. Ford came up. 996 00:53:04,815 --> 00:53:07,183 He said, "okay, you got your god damn car. 997 00:53:07,185 --> 00:53:08,784 It better work." 998 00:53:11,721 --> 00:53:12,922 Does it say what color? 999 00:53:12,924 --> 00:53:14,823 Maroon. It's right there. 1000 00:53:14,825 --> 00:53:16,425 Oh, that one. 1001 00:53:16,427 --> 00:53:18,694 They are good-looking, barnesie. 1002 00:53:21,698 --> 00:53:23,532 Hi, Kelly. 1003 00:53:23,534 --> 00:53:25,201 What do you think of the new car? 1004 00:53:37,247 --> 00:53:39,415 I hope so, too. 1005 00:53:39,417 --> 00:53:41,584 You're definitely the minority at this moment. 1006 00:53:47,490 --> 00:53:49,592 We gotta have it grow on you. 1007 00:53:49,594 --> 00:53:51,860 Tom: We'll see you. 1008 00:53:51,862 --> 00:53:53,796 No, we love your opinions. 1009 00:54:10,580 --> 00:54:14,516 - Tom: You like it? - You like it? 1010 00:54:14,518 --> 00:54:17,319 That's about the best mustang I've ever seen in a long time! 1011 00:54:18,689 --> 00:54:21,423 Good deal. Good deal. Thanks. 1012 00:54:25,962 --> 00:54:27,396 Pencils are down, and there's no more 1013 00:54:27,398 --> 00:54:28,731 engineering work on this car. 1014 00:54:28,733 --> 00:54:30,799 It's pure execution phase from here. 1015 00:54:30,801 --> 00:54:32,835 It's just making sure that we get this thing 1016 00:54:32,837 --> 00:54:34,803 ready to go into the showrooms. 1017 00:54:45,682 --> 00:54:49,285 We're in what we call our manufacturing launch process. 1018 00:54:49,287 --> 00:54:52,855 - Man: T minus 10, 9... - We've completed all of our development. 1019 00:54:52,857 --> 00:54:54,857 Ignition. 1020 00:54:54,859 --> 00:54:57,459 Lift off. Lift off. 1021 00:55:01,398 --> 00:55:03,365 And now we're going into production. 1022 00:55:05,902 --> 00:55:09,305 We're literally building prototype vehicles 1023 00:55:09,307 --> 00:55:11,407 on the assembly lines to get 1024 00:55:11,409 --> 00:55:13,542 the manufacturing process up and running. 1025 00:55:13,544 --> 00:55:16,645 And then once we have that, we can go back to David 1026 00:55:16,647 --> 00:55:18,881 and the team and say, "we have high confidence 1027 00:55:18,883 --> 00:55:22,618 that you can go ahead into full production at full line speed." 1028 00:55:37,767 --> 00:55:39,568 Dave: Our program manager, prakash patel, 1029 00:55:39,570 --> 00:55:41,003 he's got a tough job. 1030 00:55:41,005 --> 00:55:42,905 He's kind of like the guy that-- he makes sure 1031 00:55:42,907 --> 00:55:44,873 that everyone in the band is playing on the right note 1032 00:55:44,875 --> 00:55:47,076 and that everybody plays when they're supposed to play. 1033 00:55:48,878 --> 00:55:52,581 Frank: The program manager to a team like this is so important 1034 00:55:52,583 --> 00:55:54,083 because they're the hammer. 1035 00:55:54,085 --> 00:55:55,617 I call them the hammer. 1036 00:55:55,619 --> 00:55:58,520 They have to keep the vehicle on time. 1037 00:55:58,522 --> 00:56:00,689 Hau: A lot of things have to come together, 1038 00:56:00,691 --> 00:56:02,691 not only at our plant at flat rock, 1039 00:56:02,693 --> 00:56:06,462 but at every single supplier site all around the world. 1040 00:56:06,464 --> 00:56:09,898 Everything on that car has kind of a DNA. 1041 00:56:09,900 --> 00:56:12,935 Whether it's a part that is manufactured at the plant, 1042 00:56:12,937 --> 00:56:15,404 whether it is a system that comes into the plant, 1043 00:56:15,406 --> 00:56:17,573 everything for that particular car 1044 00:56:17,575 --> 00:56:21,543 needs to be there on that date, that time. 1045 00:56:21,545 --> 00:56:25,547 It's mind-boggling how-- how they're able to do this. 1046 00:56:25,549 --> 00:56:28,016 At this point, we have started the car. 1047 00:56:28,018 --> 00:56:29,885 We have designed the parts. 1048 00:56:29,887 --> 00:56:32,488 We have confirmed everything in the virtual world, 1049 00:56:32,490 --> 00:56:35,023 and we said, "this is where we are." 1050 00:56:35,025 --> 00:56:37,393 Dave: Every millimeter was fought over, 1051 00:56:37,395 --> 00:56:39,495 every little millimeter on the vehicle. 1052 00:56:39,497 --> 00:56:42,965 You can imagine we have some very emotional discussions 1053 00:56:42,967 --> 00:56:45,934 about headlamps and tail lamps and bumpers 1054 00:56:45,936 --> 00:56:47,603 and, you know, you name it. 1055 00:56:47,605 --> 00:56:49,171 You do feel the weight on the shoulder, 1056 00:56:49,173 --> 00:56:50,839 but the weight is that you have to deliver 1057 00:56:50,841 --> 00:56:52,574 what you said you wanted. 1058 00:56:52,576 --> 00:56:55,110 Hold on, if we had this experience in s197, 1059 00:56:55,112 --> 00:56:57,646 why did we get them on s550? 1060 00:56:57,648 --> 00:56:59,948 Who told us to give them more business? 1061 00:56:59,950 --> 00:57:01,984 Art: We're not launching a vehicle 1062 00:57:01,986 --> 00:57:04,553 as much as we are launching hundreds and hundreds 1063 00:57:04,555 --> 00:57:06,822 of supplier facilities around the country. 1064 00:57:06,824 --> 00:57:09,558 We build our engines and transmissions in-house, 1065 00:57:09,560 --> 00:57:13,695 but pretty much everything else we purchase from our suppliers. 1066 00:57:13,697 --> 00:57:15,631 But why should I pay tribal anything? 1067 00:57:15,633 --> 00:57:18,634 There's so many places where the system could fall apart. 1068 00:57:18,636 --> 00:57:21,069 But why is not their fault? If they're not delivering a quality part, 1069 00:57:21,071 --> 00:57:22,938 why is that not fault? 1070 00:57:22,940 --> 00:57:25,774 Hau: We actually go out to our suppliers and help them. 1071 00:57:25,776 --> 00:57:27,843 We're only successful if they're successful, 1072 00:57:27,845 --> 00:57:29,645 so we can't afford to let them fail. 1073 00:57:29,647 --> 00:57:31,547 Okay, that's what I said. 1074 00:57:31,549 --> 00:57:34,216 So i-- that's what I said, if they are going out of business 1075 00:57:34,218 --> 00:57:36,618 and if they are distressed, let me know, 1076 00:57:36,620 --> 00:57:40,489 and I will figure out a way to pay the 47,000 bucks, okay? 1077 00:57:40,491 --> 00:57:42,791 But at this point in the program, 1078 00:57:42,793 --> 00:57:46,662 I cannot just spend that kind of money just because. 1079 00:57:46,664 --> 00:57:48,831 Gale: You have to weigh it and say, 1080 00:57:48,833 --> 00:57:51,099 "we gotta spend the money on this, 1081 00:57:51,101 --> 00:57:54,136 and we'll save it someplace else." 1082 00:57:54,138 --> 00:57:57,172 Because everything that's good isn't the cheapest. 1083 00:57:57,174 --> 00:58:00,809 Okay, who's next? Brian? 1084 00:58:00,811 --> 00:58:02,778 What's going on is that on the-- 1085 00:58:02,780 --> 00:58:04,546 when the rocker moldings are going on, 1086 00:58:04,548 --> 00:58:06,114 they're not getting proper hand clearance 1087 00:58:06,116 --> 00:58:07,950 between the rocker molding and the wheel. 1088 00:58:07,952 --> 00:58:10,085 They physically cannot reach their hand in there 1089 00:58:10,087 --> 00:58:11,887 to install the push pin. 1090 00:58:11,889 --> 00:58:14,022 It's almost every wheel, this is a problem. 1091 00:58:14,024 --> 00:58:16,725 No way, guys. Buck 34 a car? 1092 00:58:16,727 --> 00:58:19,161 Customer gets nothing for it. 1093 00:58:19,163 --> 00:58:20,796 There's gotta be a better solution. 1094 00:58:20,798 --> 00:58:23,999 This is just the worst use of our money. 1095 00:58:24,001 --> 00:58:25,767 Prakash: When I started in this industry, 1096 00:58:25,769 --> 00:58:27,135 I would go to changes like, 1097 00:58:27,137 --> 00:58:28,737 "why are you guys bickering about six cents? 1098 00:58:28,739 --> 00:58:30,939 Here, here's six cents." Right? 1099 00:58:30,941 --> 00:58:32,975 But you multiply that by years, 1100 00:58:32,977 --> 00:58:35,010 by number of cars, it makes a big deal. 1101 00:58:35,012 --> 00:58:37,746 Take $1.34 times hundred thousand cars 1102 00:58:37,748 --> 00:58:40,015 times five years, $1, 1103 00:58:40,017 --> 00:58:41,884 you just spent half a million dollars. 1104 00:58:41,886 --> 00:58:43,552 Okay, next. 1105 00:58:43,554 --> 00:58:45,020 That is the decision you just signed off. 1106 00:58:45,022 --> 00:58:47,089 As a representative of Ford motor company, 1107 00:58:47,091 --> 00:58:49,925 you just said, "it is okay to spend half a million dollars." 1108 00:58:49,927 --> 00:58:52,761 Big difference, a dollar versus half a million dollars. 1109 00:58:52,763 --> 00:58:55,597 Are you guys sure this is a must-fix, right? 1110 00:58:55,599 --> 00:58:58,834 Yeah. I signed it. Four cents more, why? 1111 00:58:58,836 --> 00:59:00,636 Because a longer fastener? 1112 00:59:00,638 --> 00:59:02,104 Man: That's for the fastener. 1113 00:59:02,106 --> 00:59:04,006 We'll go sort out the money. 1114 00:59:04,008 --> 00:59:06,208 Don't come back for another change, okay? 1115 00:59:06,210 --> 00:59:07,910 We gotta get this thing done. 1116 00:59:07,912 --> 00:59:10,045 To an engineer-- and I'm an engineer-- 1117 00:59:10,047 --> 00:59:13,682 if you give an engineer enough time, money, 1118 00:59:13,684 --> 00:59:15,183 it can be done. 1119 00:59:15,185 --> 00:59:16,985 We can put a person on the moon. 1120 00:59:16,987 --> 00:59:19,555 You just need a lot of time and a lot of money. 1121 00:59:19,557 --> 00:59:21,256 You know, remember, automotive industry's 1122 00:59:21,258 --> 00:59:22,758 over 100 years old now. 1123 00:59:22,760 --> 00:59:24,993 It's not like we are doing 1124 00:59:24,995 --> 00:59:28,130 a lot of stuff that hasn't been done before. 1125 00:59:28,132 --> 00:59:30,032 A car is a car. 1126 00:59:30,034 --> 00:59:32,901 At it's most basic, an automobile is automobile. 1127 00:59:32,903 --> 00:59:36,004 But to come out with a winning product, 1128 00:59:36,006 --> 00:59:37,873 you have to make choices, 1129 00:59:37,875 --> 00:59:41,944 and the team that makes the most correct choices 1130 00:59:41,946 --> 00:59:44,346 at the most opportune time wins. 1131 00:59:48,952 --> 00:59:51,353 I was at the 1964 world's fair. 1132 00:59:54,057 --> 00:59:56,058 They had all the various pavilions, 1133 00:59:56,060 --> 00:59:58,126 but the one that caught my eye was right in the front. 1134 00:59:58,128 --> 00:59:59,895 It was the Ford rotunda 1135 00:59:59,897 --> 01:00:02,598 and outside of it was a mustang. 1136 01:00:02,600 --> 01:00:05,067 Me and my brother sat in that line 1137 01:00:05,069 --> 01:00:07,703 for a long time while everybody wandered around. 1138 01:00:07,705 --> 01:00:11,106 It was quite a memorable thing for me. 1139 01:00:11,108 --> 01:00:13,041 It just hit me. 1140 01:00:13,043 --> 01:00:16,812 Hal: In April of '64, when the car came out, 1141 01:00:16,814 --> 01:00:18,880 the same week, made the cover 1142 01:00:18,882 --> 01:00:21,783 of both time and newsweek, so there was an energy. 1143 01:00:23,653 --> 01:00:25,754 This was something big in America. 1144 01:00:25,756 --> 01:00:27,990 Announcer: Introducing the unexpected, 1145 01:00:27,992 --> 01:00:29,625 the new Ford mustang. 1146 01:00:29,627 --> 01:00:31,860 Frank: They booked time on all three networks 1147 01:00:31,862 --> 01:00:33,962 so it was completely blasted to the world. 1148 01:00:33,964 --> 01:00:36,164 People swamped the dealerships. 1149 01:00:36,166 --> 01:00:37,866 They actually had to call police, 1150 01:00:37,868 --> 01:00:39,301 the crowds were so big. 1151 01:00:39,303 --> 01:00:40,902 In the first 18 months, 1152 01:00:40,904 --> 01:00:43,972 they sold a million of these cars. 1153 01:00:43,974 --> 01:00:46,975 They could not build mustang fast enough. 1154 01:00:56,853 --> 01:01:00,288 Hal: Iacocca was betting his career, 1155 01:01:00,290 --> 01:01:01,957 but he was betting in an area 1156 01:01:01,959 --> 01:01:05,160 in which he had a unique skill. 1157 01:01:05,162 --> 01:01:06,695 He knew the market. 1158 01:01:09,766 --> 01:01:11,366 He was as good as they get. 1159 01:01:13,369 --> 01:01:17,172 Eventually, Lee became President of the company. 1160 01:01:17,174 --> 01:01:18,440 He was the king. 1161 01:01:37,026 --> 01:01:39,061 Male reporter: Lee iacocca, 1162 01:01:39,063 --> 01:01:40,829 president of the Ford motor company, 1163 01:01:40,831 --> 01:01:44,066 was fired by Henry Ford ii, chairman of the board. 1164 01:01:44,068 --> 01:01:46,234 Publicly, they said it was a disagreement 1165 01:01:46,236 --> 01:01:48,170 about the company's management. 1166 01:01:48,172 --> 01:01:51,840 Privately, by one report, iacocca asked Ford why, 1167 01:01:51,842 --> 01:01:53,475 what he had done wrong?" 1168 01:01:53,477 --> 01:01:56,478 And Ford answered, "i just don't like you." 1169 01:01:56,480 --> 01:01:59,014 I don't know if you know, i was fired 1170 01:01:59,016 --> 01:02:01,883 along with iacocca from the company. 1171 01:02:01,885 --> 01:02:04,720 So it's-- it was a dangerous place. 1172 01:02:04,722 --> 01:02:06,488 You know. 1173 01:02:06,490 --> 01:02:09,725 He came to work one day, and everything was a normal day. 1174 01:02:09,727 --> 01:02:12,761 And when he left that afternoon, he was fired. 1175 01:02:12,763 --> 01:02:14,362 It happened that fast. 1176 01:02:19,135 --> 01:02:22,304 On a personal basis, i liked iacocca. 1177 01:02:22,306 --> 01:02:24,406 He was smart... 1178 01:02:24,408 --> 01:02:28,343 The energy, sense of humor. 1179 01:02:28,345 --> 01:02:31,980 On the business side, he had one big fault-- 1180 01:02:31,982 --> 01:02:34,049 too large an ego. 1181 01:02:34,051 --> 01:02:37,753 He actually thought that he could get the directors 1182 01:02:37,755 --> 01:02:39,788 to put him over Henry. 1183 01:02:39,790 --> 01:02:41,957 I learned about it, 1184 01:02:41,959 --> 01:02:45,927 and when I told Henry Ford about it, 1185 01:02:45,929 --> 01:02:49,397 he fired iacocca. 1186 01:02:49,399 --> 01:02:51,032 Did that make him a dictator? 1187 01:02:51,034 --> 01:02:52,467 Well, that's the way you run a company. 1188 01:02:52,469 --> 01:02:55,203 You can't run a company if you're going to have 1189 01:02:55,205 --> 01:02:57,372 two guys competing for the top job. 1190 01:02:57,374 --> 01:02:59,441 Get that cleared up right away. 1191 01:02:59,443 --> 01:03:02,177 You were asked a question many, many times. 1192 01:03:02,179 --> 01:03:04,880 If you knew how bad it was, would you have done it? 1193 01:03:10,487 --> 01:03:13,021 Nobody would do that in life. 1194 01:03:13,023 --> 01:03:14,422 If you knew-- 1195 01:03:14,424 --> 01:03:16,925 if god let you know what was coming next, 1196 01:03:16,927 --> 01:03:19,327 a lot of guys would go and shoot themselves. 1197 01:03:19,329 --> 01:03:21,563 He don't let you know that, thank god, okay? 1198 01:03:21,565 --> 01:03:24,366 So that's a silly question, in a way. 1199 01:03:24,368 --> 01:03:26,968 Would you like to go in the infantry for four years 1200 01:03:26,970 --> 01:03:28,303 and get shot at? 1201 01:03:28,305 --> 01:03:30,071 No. If I had a choice, no. 1202 01:03:30,073 --> 01:03:32,340 If I knew that, I wouldn't have joined up in the war. 1203 01:03:32,342 --> 01:03:37,179 I know, but you don't know how bad it's gonna be. 1204 01:03:37,181 --> 01:03:38,880 So, no, yeah. 1205 01:03:38,882 --> 01:03:40,549 That's destiny, they call that. 1206 01:03:40,551 --> 01:03:41,983 Don't fight it. 1207 01:03:44,420 --> 01:03:46,321 Next time I'm gonna control my destiny, though. 1208 01:03:57,099 --> 01:03:59,501 My job is not to yell at people and make-- 1209 01:03:59,503 --> 01:04:01,870 I'll do that if I need to, but that's not my job. 1210 01:04:01,872 --> 01:04:04,239 My job is to be the biggest cheerleader in the group. 1211 01:04:07,443 --> 01:04:09,277 It's funny, i think people are more-- 1212 01:04:09,279 --> 01:04:12,013 they're more than willing to walk out on a limb, 1213 01:04:12,015 --> 01:04:14,382 even if they think that limb might break, 1214 01:04:14,384 --> 01:04:17,285 if they know that you're gonna be there to catch them. 1215 01:04:17,287 --> 01:04:18,987 And I think that's the biggest thing. 1216 01:04:18,989 --> 01:04:20,288 I think that's the freedom. 1217 01:04:20,290 --> 01:04:21,890 As a leader, what I try to do 1218 01:04:21,892 --> 01:04:23,391 is I try to give them the freedom. 1219 01:04:23,393 --> 01:04:26,061 There's a lot of smart people held back 1220 01:04:26,063 --> 01:04:28,129 by their own fears or inhibitions. 1221 01:04:28,131 --> 01:04:30,465 And if you allow them to go out on the edge, 1222 01:04:30,467 --> 01:04:33,034 hang out a little bit, knowing that no matter 1223 01:04:33,036 --> 01:04:35,270 what happens, you will catch them, 1224 01:04:35,272 --> 01:04:38,039 they will go out on the thinnest branches 1225 01:04:38,041 --> 01:04:40,075 even though they think, "that thing's gonna crack," 1226 01:04:40,077 --> 01:04:42,410 they'll go because they know you're gonna be there for them. 1227 01:04:42,412 --> 01:04:44,412 And when they start doing that, when more and more people 1228 01:04:44,414 --> 01:04:47,983 start doing that, the power that you unleash is unbelievable. 1229 01:04:47,985 --> 01:04:50,218 Because when everyone stays reserved and, 1230 01:04:50,220 --> 01:04:52,621 "I'm not gonna do that because i might fail," 1231 01:04:52,623 --> 01:04:54,522 or, "i might get hurt," or whatever, 1232 01:04:54,524 --> 01:04:56,524 then the whole team doesn't progress 1233 01:04:56,526 --> 01:04:58,593 as far forward as they could. But when they're out there 1234 01:04:58,595 --> 01:05:01,096 slaying dragons because they know 1235 01:05:01,098 --> 01:05:03,665 that if the dragon gets a little unruly 1236 01:05:03,667 --> 01:05:06,968 that you're gonna come in and finish him off, 1237 01:05:06,970 --> 01:05:10,105 they'll slay dragons all day long for you, man. 1238 01:05:10,107 --> 01:05:11,539 Right? 1239 01:05:25,354 --> 01:05:26,988 You want to be interviewed? 1240 01:05:26,990 --> 01:05:28,590 Man: Oh, yeah, man. I'm the man. 1241 01:05:28,592 --> 01:05:30,558 What you wanna talk about? 2015 mustang. 1242 01:05:30,560 --> 01:05:32,594 - What do you think? - I think it's an awesome car. 1243 01:05:32,596 --> 01:05:35,196 - You think it's an awesome car? - I think it's gonna sell good 1244 01:05:35,198 --> 01:05:37,432 and it's gonna keep a lot of people working here. 1245 01:05:37,434 --> 01:05:39,701 - It's a legend man. It's a legend. - It is a legend. 1246 01:05:39,703 --> 01:05:41,703 And it gets better and better over time. 1247 01:05:41,705 --> 01:05:43,371 That's the beauty of it. 1248 01:05:43,373 --> 01:05:44,673 Thank you for helping us build it, man. 1249 01:05:44,675 --> 01:05:46,474 No problem. No problem. You got me, right? 1250 01:05:46,476 --> 01:05:48,643 - All right. 1251 01:05:48,645 --> 01:05:52,514 At the beginning of a program, it's all hope and potential 1252 01:05:52,516 --> 01:05:54,149 and opportunity and stuff. 1253 01:05:54,151 --> 01:05:56,184 You know, frankly, once you start a program, 1254 01:05:56,186 --> 01:05:58,253 95% of what you learn is bad. 1255 01:06:02,291 --> 01:06:03,692 Of course, yeah. 1256 01:06:03,694 --> 01:06:08,296 By design, this edge has to be parallel to this edge. 1257 01:06:08,298 --> 01:06:10,131 Right. 1258 01:06:10,133 --> 01:06:13,735 Art: It is a tenuous time in the program, 1259 01:06:13,737 --> 01:06:16,204 there's a lot that can go wrong from here. 1260 01:06:16,206 --> 01:06:18,340 I thank you, the Ford motor company thanks you. 1261 01:06:18,342 --> 01:06:19,741 He thanks you. 1262 01:06:19,743 --> 01:06:22,243 The shareholders and stockholders thank you. 1263 01:06:22,245 --> 01:06:24,512 - Bill Ford thanks you. 1264 01:06:24,514 --> 01:06:28,249 Thanks, guys. All right, what else? 1265 01:06:28,251 --> 01:06:30,585 Hau: Often times, you're defending the car. 1266 01:06:30,587 --> 01:06:32,654 You're fighting for the car, 1267 01:06:32,656 --> 01:06:35,156 and there are days when you go home and you feel like, 1268 01:06:35,158 --> 01:06:37,325 "wow, nobody wants me to be successful." 1269 01:06:37,327 --> 01:06:39,427 Was it deemed a failure out of cae, 1270 01:06:39,429 --> 01:06:41,596 or was it something that, as we looked at it, we thought, 1271 01:06:41,598 --> 01:06:43,732 "hey, it'd be nice to have another mil or two of clearance?" 1272 01:06:43,734 --> 01:06:47,369 Woman: I mean, obviously, the vehicle requirement is no contact 1273 01:06:47,371 --> 01:06:49,437 between the bracket and the solenoid, 1274 01:06:49,439 --> 01:06:53,208 and what you guys showed was a one-mil contact. 1275 01:06:53,210 --> 01:06:55,143 Therefore, it was a failure. 1276 01:06:55,145 --> 01:06:57,178 Man: It was a personal foul of one mil. 1277 01:06:57,180 --> 01:06:59,647 Dave: The program's hanging by a millimeter at the moment. 1278 01:06:59,649 --> 01:07:01,649 Man: No, it's just that we believe 1279 01:07:01,651 --> 01:07:03,451 that if we're showing contact from the cae model, 1280 01:07:03,453 --> 01:07:05,653 we're likely to have a fracture. 1281 01:07:05,655 --> 01:07:08,723 So I guess that's kind of where we are. 1282 01:07:11,394 --> 01:07:16,464 Hau: You very rarely ever see a repeat chief engineer. 1283 01:07:16,466 --> 01:07:19,267 You're either viewed as being successful 1284 01:07:19,269 --> 01:07:22,404 and you get asked to go do something bigger and better 1285 01:07:22,406 --> 01:07:24,606 or you get asked to go do something different. 1286 01:07:24,608 --> 01:07:27,208 Man: All right, so we've got everybody lined up. 1287 01:07:27,210 --> 01:07:29,677 They'll re-mesh the file, they'll get it rerun tonight. 1288 01:07:29,679 --> 01:07:31,813 The model will be done by noon tomorrow, yes? 1289 01:07:31,815 --> 01:07:33,715 Man: Having looked at the model, 1290 01:07:33,717 --> 01:07:36,317 and maybe I'm being a wild-ass optimist here, 1291 01:07:36,319 --> 01:07:38,286 I think we're on the verge of getting that. 1292 01:07:38,288 --> 01:07:39,654 I think we're right there. 1293 01:07:42,158 --> 01:07:45,193 At the end of the day, we've got to have 1294 01:07:45,195 --> 01:07:48,630 zero major issues, and like I said, 1295 01:07:48,632 --> 01:07:51,433 it's not done until we get all the way up to job 1. 1296 01:08:03,412 --> 01:08:06,181 Dave's been a chief for, you know, quite a while, 1297 01:08:06,183 --> 01:08:09,584 so in a lot of ways, it's make or break sometimes. 1298 01:08:09,586 --> 01:08:12,854 But I mean, you just have to live-- 1299 01:08:12,856 --> 01:08:15,356 you just have to live for the car that you're on. 1300 01:08:19,562 --> 01:08:22,530 No. 1301 01:08:22,532 --> 01:08:24,833 I can be very clear about that. No. 1302 01:08:34,210 --> 01:08:37,612 One year I counted every bird that we had. 1303 01:08:37,614 --> 01:08:39,147 I just said, "I'm gonna do it." 1304 01:08:39,149 --> 01:08:41,282 They're literally like our friends. 1305 01:08:41,284 --> 01:08:44,252 Woman: I don't even fill the back birdfeeder anymore 1306 01:08:44,254 --> 01:08:47,188 because you fill it up, and an hour later, 1307 01:08:47,190 --> 01:08:49,324 squirrels will have just devoured it, 1308 01:08:49,326 --> 01:08:51,326 thrown it all on the ground and whatever. 1309 01:08:51,328 --> 01:08:53,361 Tom still fills the back one. I don't. 1310 01:08:53,363 --> 01:08:56,297 Absolutely, squirrels deserve every right they, 1311 01:08:56,299 --> 01:08:58,299 you know, we can provide them. 1312 01:09:01,337 --> 01:09:06,374 Woman: I don't think he works harder than the job needs. 1313 01:09:06,376 --> 01:09:09,777 There are times where i wish there was a cutoff 1314 01:09:09,779 --> 01:09:12,780 where it would stop. 1315 01:09:12,782 --> 01:09:17,785 But a lot of times it doesn't. It can't stop. 1316 01:09:17,787 --> 01:09:21,789 We say to each other, "it is what it is." 1317 01:09:21,791 --> 01:09:25,527 Tom: You know, we've worked on this 50th car since 2009. 1318 01:09:25,529 --> 01:09:27,529 It takes a long time. 1319 01:09:27,531 --> 01:09:31,699 You have to have endurance, and you just have to keep... 1320 01:09:31,701 --> 01:09:33,234 Going. 1321 01:09:39,208 --> 01:09:43,411 So many things are very simple, 1322 01:09:43,413 --> 01:09:47,815 but it's very hard to make something special. 1323 01:09:47,817 --> 01:09:49,517 You know, I mean, you can look at it different ways. 1324 01:09:49,519 --> 01:09:51,653 You could say, "it's just a car," 1325 01:09:51,655 --> 01:09:53,755 you know, whatever. 1326 01:09:53,757 --> 01:09:57,358 There's 60 million cars made a year in the world now 1327 01:09:57,360 --> 01:10:01,863 and this is just, you know, one out of probably 1,000 1328 01:10:01,865 --> 01:10:04,799 different varieties you could buy. 1329 01:10:04,801 --> 01:10:07,936 Lots of people do it and it should be pretty simple 1330 01:10:07,938 --> 01:10:10,838 and standard, but it is very complicated, 1331 01:10:10,840 --> 01:10:14,609 and it has to be right. 1332 01:10:14,611 --> 01:10:17,612 It's so hard to explain because it's so big. 1333 01:10:41,437 --> 01:10:43,371 Young woman: We are here for mustangs across America 1334 01:10:43,373 --> 01:10:45,873 for the 50th anniversary of mustang, 1335 01:10:45,875 --> 01:10:49,811 and it's the second day of the cross-country trip. 1336 01:10:49,813 --> 01:10:52,513 And we will be driving to las cruces later, right? 1337 01:10:52,515 --> 01:10:56,317 - Is that how we say it? - That is correct. Good job. 1338 01:10:56,319 --> 01:11:01,289 We restored this 1971 mustang as a father-daughter project. 1339 01:11:03,692 --> 01:11:05,960 We started in 2010. 1340 01:11:05,962 --> 01:11:07,629 Took us about three, 1341 01:11:07,631 --> 01:11:09,464 three and a half years to get it done, 1342 01:11:09,466 --> 01:11:11,933 and we actually just finished it this week. 1343 01:11:11,935 --> 01:11:15,436 Man: I am really envious of all of you 1344 01:11:15,438 --> 01:11:18,406 getting to spend a week together driving your favorite cars 1345 01:11:18,408 --> 01:11:20,308 across the U.S., and I expect to hear 1346 01:11:20,310 --> 01:11:21,876 all the stories in Charlotte. 1347 01:11:21,878 --> 01:11:25,713 - There you go. Square key. - Yeah, I know. 1348 01:11:25,715 --> 01:11:27,782 Young woman: Mustang's always gonna have 1349 01:11:27,784 --> 01:11:29,651 a special place in my heart because it's the first 1350 01:11:29,653 --> 01:11:32,420 restoration I've ever done with my dad. 1351 01:11:34,658 --> 01:11:36,991 It's my car. It's my type of car. 1352 01:12:18,668 --> 01:12:20,768 Okay, where are we? 1353 01:12:32,848 --> 01:12:35,550 The shape it's in, i think that is a success story. 1354 01:12:37,653 --> 01:12:41,589 Hau: When you're done, it's kind of an odd feeling. 1355 01:12:43,793 --> 01:12:46,794 You certainly feel a sense of satisfaction 1356 01:12:46,796 --> 01:12:49,997 of being on a very long journey, 1357 01:12:49,999 --> 01:12:51,933 but that tension is always there, you know, 1358 01:12:51,935 --> 01:12:53,835 is it gonna stand the test of time? 1359 01:13:11,687 --> 01:13:14,021 Every new car that you do, 1360 01:13:14,023 --> 01:13:15,957 you go look at a production car, 1361 01:13:15,959 --> 01:13:17,625 it's an emotion. 1362 01:13:17,627 --> 01:13:21,028 You saw her from the sketch, 1363 01:13:21,030 --> 01:13:22,897 and here it is in metal. 1364 01:13:22,899 --> 01:13:24,966 You can open the door. You can sit in it. 1365 01:13:24,968 --> 01:13:26,801 You can drive it, that's emotional. 1366 01:13:26,803 --> 01:13:29,570 It really is. 1367 01:13:29,572 --> 01:13:31,005 And if it isn't, you've failed. 1368 01:13:37,980 --> 01:13:39,847 Woman: It's the time for the big reveal, 1369 01:13:39,849 --> 01:13:41,449 the worldwide reveal. 1370 01:13:41,451 --> 01:13:44,085 The 2015 mustang! Come on out! 1371 01:13:46,823 --> 01:13:48,990 I love this car. It's beautiful. 1372 01:13:50,859 --> 01:13:53,628 As soon as it comes out, I'll be first in line at the dealer. 1373 01:13:53,630 --> 01:13:55,797 2015 mustang. 1374 01:13:58,668 --> 01:14:01,068 Man: Dave pericak is the chief engineer for the mustang. 1375 01:14:01,070 --> 01:14:03,171 When you build a new car, you got a lot of history 1376 01:14:03,173 --> 01:14:04,906 you have to honor. 1377 01:14:04,908 --> 01:14:07,074 What was the main thing you wanted to do new... 1378 01:14:07,076 --> 01:14:11,446 It's modernized that original 1964 mustang. 1379 01:14:11,448 --> 01:14:15,583 The shape of the front grille, it's just like it was back then. 1380 01:14:15,585 --> 01:14:17,518 Man: I like the shape, especially the back lights. 1381 01:14:17,520 --> 01:14:19,687 It's just like my '66. 1382 01:14:21,890 --> 01:14:25,560 Dave: I want them to say that they got it right, 1383 01:14:25,562 --> 01:14:29,664 that this is the best mustang that they've ever done. 1384 01:14:29,666 --> 01:14:32,667 - This is awesome. - It is. It is awesome. 1385 01:14:35,537 --> 01:14:39,740 Bob: Henry Ford was a firm believer in several things-- 1386 01:14:39,742 --> 01:14:42,109 simplicity, 1387 01:14:42,111 --> 01:14:43,978 durability, 1388 01:14:43,980 --> 01:14:45,713 and low cost. 1389 01:14:45,715 --> 01:14:47,915 He always professed that if you could do 1390 01:14:47,917 --> 01:14:50,051 those three things, 1391 01:14:50,053 --> 01:14:53,221 you would win the hearts of the customers. 1392 01:14:53,223 --> 01:14:57,492 Growing up in an era where everybody had a horse, 1393 01:14:57,494 --> 01:15:00,228 he'd say to the people, "what do you want?" 1394 01:15:00,230 --> 01:15:03,531 You know, and they'd always say, "a faster horse." 1395 01:15:03,533 --> 01:15:06,200 He gave them something different. 1396 01:15:08,203 --> 01:15:10,104 John: That's why mustang is different. 1397 01:15:10,106 --> 01:15:11,839 They didn't ask the marketplace, 1398 01:15:11,841 --> 01:15:13,875 "what do you want?" 1399 01:15:13,877 --> 01:15:15,943 They were car people, and they said, 1400 01:15:15,945 --> 01:15:17,745 "what do we want?" 1401 01:15:20,816 --> 01:15:23,951 Man: Whatever year your favorite mustang is, 1402 01:15:23,953 --> 01:15:27,221 whatever color it is, whatever's your favorite, 1403 01:15:27,223 --> 01:15:30,224 it will be there in Charlotte. 1404 01:15:30,226 --> 01:15:32,827 Young woman: I think my favorite aspect of this car 1405 01:15:32,829 --> 01:15:35,730 would have to be how original we made it 1406 01:15:35,732 --> 01:15:38,032 and how original it is. 1407 01:15:40,836 --> 01:15:42,270 It looks like a mustang that you would have seen 1408 01:15:42,272 --> 01:15:44,539 rolling around in 1971. 1409 01:15:46,174 --> 01:15:48,876 And I really, really like that aspect of it. 1410 01:16:04,693 --> 01:16:07,161 Woman: If I could ask you all to please rise 1411 01:16:07,163 --> 01:16:08,963 for our national anthem. 1412 01:16:56,612 --> 01:16:57,945 Prakash: People forget... 1413 01:17:00,148 --> 01:17:02,650 That we are engineers, but we are people, 1414 01:17:02,652 --> 01:17:04,352 and people make cars. 1415 01:17:04,354 --> 01:17:06,220 They build cars, they design cars, 1416 01:17:06,222 --> 01:17:08,255 they develop cars, they style cars. 1417 01:17:08,257 --> 01:17:11,626 So whether we like it or not, people's personalities 1418 01:17:11,628 --> 01:17:13,060 are reflected in what they do. 1419 01:17:13,062 --> 01:17:17,264 And no two people are alike. 1420 01:17:17,266 --> 01:17:21,068 Hau: It's a fraternity of people who worked on this car. 1421 01:17:21,070 --> 01:17:24,305 That's what makes it special, and certainly, for me, 1422 01:17:24,307 --> 01:17:26,774 it's a part of me. 1423 01:17:26,776 --> 01:17:28,909 Once you work on the mustang, 1424 01:17:28,911 --> 01:17:31,746 you're always part of team mustang. 1425 01:17:31,748 --> 01:17:35,182 Hal: Somehow you are connected to something that was exciting. 1426 01:17:35,184 --> 01:17:37,418 That connection's still there. 1427 01:17:37,420 --> 01:17:41,122 It's still a love affair that happened way back when, 1428 01:17:41,124 --> 01:17:44,258 and people are still knocked out by it 1429 01:17:44,260 --> 01:17:46,060 and still excited about it. 1430 01:17:50,966 --> 01:17:54,001 Gale: You know what I used to use as a Gauge 1431 01:17:54,003 --> 01:17:57,905 on the cars that I worked on is I would say to myself, 1432 01:17:57,907 --> 01:18:00,975 "would I like to wash this car? 1433 01:18:00,977 --> 01:18:03,878 Would I feel happy out there washing it 1434 01:18:03,880 --> 01:18:06,681 and cleaning it as a designer?" 1435 01:18:06,683 --> 01:18:09,750 And that was a goal i personally had. 1436 01:18:09,752 --> 01:18:13,287 How many people like to go out and wash their car? 1437 01:18:13,289 --> 01:18:15,222 Only if it's a favorite car 1438 01:18:15,224 --> 01:18:19,060 that they like to drive or something. 1439 01:18:19,062 --> 01:18:21,328 If it's a car they don't really like that much, 1440 01:18:21,330 --> 01:18:23,831 they don't wash it at all, right? 1441 01:18:24,330 --> 01:18:25,831 Fixed & Synced by MoUsTaFa ZaKi