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It's not fun and games.
- Corrupt system - This is life and death.
One billion people die smoking is related to disease.
70% of current smokers want to stop smoking.
I smoke for 40 years.
50 years.
Using patches.
Nicotine patch or chew.
Smokeless cessation method.
Must be promoted.
This hasn't helped.
The majority of them fail.
That doesn't make sense.
E-cigarettes.
... E-cigarettes.
E-cigarettes.
- Alternative to lighting. - stop
We don't know whether it's true, or not.
They make headlines.
Don't look for support from...
Lung Association, Heart Association.
World Health Organization.
Is raising the red flag.
Dangers involved
We must be careful.
Stop or die
Potential danger is Maybe very small.
The usage has tripled.
Vapes are everywhere.
Causes blindness.
Promote smoking.
Nicotine is here.
Ignorance is a real problem.
Besides heroin.
Gateway to cocaine.
This is the most addictive drug available.
But are they really great?
Every research must be questioned.
Cherry picks a study.
- their taxes - are set
- Puffer control - Same as cigarettes.
- stupid stupid - Easy to buy cigarettes.
They are considered cigarettes.
Instead of buying an e-cigarette.
- You enter - go
My whole life It is said that smoking is bad.
Smoking will kill you.
Smokers are stupid.
I pretty much think so smoking is a thing of the past.
Part of history
I'm wrong.
I was shocked when I found it out that a billion people
projected to die earlier from smoking this century
I'm even more surprised when I find out
that many people use new ways to stop.
But that method is prohibited
in more countries.
In our journey to discover the truth
we travel the world.
We find a general mentality.
People who choose Smoke, deserve to die.
Although there are studies that show Modern cigarettes are deadly,
the number of smokers around the world continues to increase.
Millions of people are dying earlier.
Victims of war they don't understand.
Bad study,
Fear of the unknown,
And passionate enthusiasm is the weapon of choice.
The battle line is drawn.
A cultural war begins.
We found widespread corruption.
To separate the truth from lies,
Emotions from facts,
We go to the front doctors and scientists.
In the end, our journey becomes more
rather than just smoking, or vaping.
It's about freedom,
Corruption, and destiny future generations.
This is a battle for one billion lives.
Every year the tobacco industry produces more than
six trillion cigarettes.
That's enough to make a chain from earth to Mars,
And back, every year.
It is estimated that more than 1.6 billion smokers
will be on this planet in the next 20 years.
That's more than the whole earth population,
only about 100 years ago.
To understand how we get it Until now we have gone
to the Andes mountains, where it all starts.
Hard to believe something so massive
Can be started as something very small.
Historians tell us the pastor of the ancient incan
is the only one in the village that smokes tobacco
They use it as a ceremonial cleanser.
To understand where we are with this debate
Steam technology, we need to see how we get here.
And how one billion people, now find themselves trapped.
During the industrial revolution Tobacco use changes
in a big way.
Cigarettes made large tobacco companies
to be heavier processed, cheap, comfortable,
and most pop culture.
The appearance of cigarettes has begun.
L.S./M.F.T. L.S./M.F.T.
A lucky strike means good tobacco.
Yes, on that cigarette tobacco is important.
And a lucky strike means good tobacco.
If we think of the past century
Big breakthrough that really makes us enter
our problem is... What we have is actually
a technological innovation in the case of cigarette machines.
That immediately allows us to have millions
and billions of cigarettes are produced.
And sales go down.
At that time there was no much knowledge about the risks.
Actually there are already some of these instructions
in 1908, 1909, when the plane took off.
The Yale researcher has started publishing
and recommend that people not use tobacco
because of fitness worries and lung effects.
At the age of 30 Germans have started producing data
In the 50s England had started producing data
And then we all know finally in 1962
Royal College of Physicians,
report two years later, General Surgeon report out
and shock the horror of this product Not just a source
Fun, people think so
they actually cause danger and death.
In world history, nothing is not important
Habits that have been so fascinated so quickly.
Seventy million Americans smoke.
Today they get messages from the United States
General surgery, who is on the blue ribbon committee
Know their habits for 14 months.
The committee has reached it overall rating:
Smoking is related to to a higher mortality rate
in a number of disease categories.
If we come back to understanding
when we first have knowledge
is that tar that kills and nicotine is an addict?
We now know that BAT and Randall Williams
Know this from the early 60s.
You can say this is a cynical thing,
Why don't they stop at that time?
But they are companies with billions of dollars
investment and will not stop.
I became a Winston man
in 1981.
I am 32 years old,
and I got a call from an agent in New York
and he wants to know if I will be interested
in an interview for auditions
They are casting for Winston.
So I entered, I auditioned.
Two weeks later I got a call
that they narrow it down and they want to meet me
again for callbacks
So I have to go the next day, not shave,
Because they want me to have a rough appearance.
Because of R.J. Reynolds looks for a
A rough macho theme.
They come out and say, "You, you and you."
Now it's only you Men Winston for 1981 and '82.
My jaw falls, I'm stunned.
I'm really floored.
Never, ever, ever thought about
the result of what I actually do
and will finish eight years ahead.
And that's seven and half a year as
Winston man, in more than 42 ads shows smoking, is associated with healthy activity.
Because it's all tobacco marketing.
After practicing as a doctor I then entered
organized medicine and hit it up on the organization
who is like a master doctor.
World Medical Association.
And at that time we were very, very strong against tobacco
Very much against the tobacco industry,
Who we know has lied death / morbidity
related to their products.
And we know that we face a big challenge
marketing engine
The Flintstones
has been brought to you by Winston,
Best-selling in America Tasting filtered cigarettes.
Are our first shoots on Mount Evans, Colorado.
Which is enough to educate me because
You know what happened to smokers three packs per day
at an altitude of 12,000 feet on a mountain?
This isn't beautiful.
Especially when you use oxygen,
and you can't smoke
When you use oxygen, because you will explode
And I was there for five, six good days with crew
They try to capture the story
of what our theme is.
We will fly by helicopter, okay.
We will find out, whatever we are looking for
Refusing from the side of the mountain, the
what they pay for me to do
And then, at the end of the day is on.
Sitting on a stone, lighting a cigarette
with your friend, Get the cigarette to your friend
So the theme, let's tell a story about how
macho these people are, how they save lives,
Search and save, and then at the end of the day
very special friendships that they must have
a cigarette with to celebrate their success
That's the most machismo that they can come with
who will now compete with the number one brand selling cigarettes, the Marlboro, at that time.
Winston, at that time, was only number four.
50 cow heads for home.
Come where it feels.
Come to Marlboro country.
In two years Winston became number two
sell brands, just behind Marlboro.
How can that happen?
Marketing.
Spending more money, spending more money.
Let's continue to associate this deadly product
with something the child wants.
Wow, we have to do something Fred.
Good.
How about taking a nap?
I have a better idea.
Let's break Winston.
That's it!
My task is to intentionally look for
years and entice them to think
that this is what they can also like.
That's all I do.
26 days a year I have to work for R.J. Reynolds.
They pay me more than $ 100,000 a year.
Not to mention being on billboards, magazines,
Penthouse, Playboy, popular mechanic,
Whatever it will be a men's magazine considers,
That's where my ad is.
Because we did not try to attract the attention of girls
for smoking Winston
Because they have their own, they have Virginia slims,
And Eve, and Satins, and Capris.
I am brave enough to ask questions
from R.J. Executive tobacco Reynolds,
"how are you guys? R.J. Reynolds don't smoke?"
They say: "We don't smoke, we only sell it."
"We have the right to smoke for young people, poor people,"
"black, and stupid."
And billions of dollars are there to fund it
They spend more marketing money, good,
From many people who shop to prevent it
U.S. slowly start choosing
actions to introduce some taxes.
It can't make progress in the advertising ban,
because of the first amendment of protection.
The tobacco industry then tries to give
research grant to researchers to buy it.
Or at least ensure that direction of research
do not go in a negative way.
And that's when we the era of big tobacco
financial research groups around the world.
Tobacco institutions.
A trade association with a unique purpose.
To promote free and informed discussion
of all the problems involved The oldest industry in America.
We have a study conducted by Applied Warton
Research Center in Pennsylvania University
in 1979.
We are involved in grants with medical colleges
from Virginia 1930-1960.
Of course there are never-ending concerns
alleged smoking effect about the health of the smoker.
The proof is certain is not convincing at this time
There is no increase in in the rate of deaths from lung cancer.
An individual must sit in a crowded bar,
or cocktail lounge for more than 100
successive hours to breathe equivalent
of one filtered cigarette.
Well this research was done by American Cancer
Community. That has been proven
with studies funded, in part, by Massachusetts
Lung Association.
That confirms some of our own thoughts about.
I basically enter anti-smoking movements
right after I graduated from... got a master's degree
in public health.
Where I study cigarettes causes more deaths
rather than everything combined,
and nobody does anything about it,
and I get a job in the area District Health Department,
and I was told: "You have tobacco because"
"no one else wants the job".
At that time, in the 80s
there are 32 billion packs a year
selling cigarettes in America.
32 billion.
There is no best for Mr. Ricardo.
Winston filter brand
Feel beautiful smoothness Deep in your throat.
After doing all the ads I did,
and feel good enough about the money
I don't listen to public opinion
about tobacco because Just when it is
You start to get all the negative things.
Even though the Surgeon General has spoken badly...
Speaking of secondary smoke,
and cancer is the number one cause premature death and disease.
Now around 1987 now, '86,
'87, '88.
And I have been doing adverts for almost seven years Now you get all the scuttles.
Now you get all the hatred, you start
to see anger
Smoking kills people, we have proof now.
Because it hurts people like me who suffer from asthma and can cause lung cancer even in non-smokers.
in growing up
that he has no control over,
because we live in a free society
and smokers have a choice, and non-smokers
are around people who smoke.
The tobacco industry, from the beginning,
First try to do what I think every good consumer
If you have your preference
Do you want your children, or your grandchildren to smoke?
I have no choice.
We have no choice.
I do not believe that nicotine, or our products,
is addictive
Like a father like a child.
Think about it.
For information about smoking and heart disease
ask your Heart Association
Now there is a movement with National
Cancer Institute, Cancer, Lung, Heart,
not to mention the government and General Surgeon,
who says hey, smoking kills people
and we have evidence now, now we have evidence
we got tobacco files, We made people talk about it.
Now it's getting a little curious.
Because I get the same thing from my children
Father, stop smoking, my teacher says you will be annoyed
Father, stop smoking, you will die.
Father, you will...
What happened?
My brother has cancer.
My brother, I'm the youngest of the three sons in my family,
and he is my older brother, He is only three and a half years old
years older
And he was diagnosed with cancer.
And he's a smoker.
And, for about five years I have to see it deteriorate.
And I'm doing ads.
When I do an ad, I still have
worrying about my brother
And this is terrible driving experience
to Boston, and rightly so at the Dana Farber Cancer Institute.
And I walk through the door.
Here we have oncology, doctors, nurses
people care for people who are dying,
really dying,
of what they choose to do at 13, 14, 15, 16, 17,
And so on.
Now they have to pay the price.
So now I start a little
instructions here
Well, maybe this is bad.
Maybe this garbage kills people.
My brother is dying from him.
I definitely don't feel like I did when I was 16 years old
smoking a pack a day
Now I can't wake up and down the stairs quite a lot
So I started to see the logic behind all hate
I began to see smokers look, not just as
cool, macho, tough, rude, beautiful, sexy, glamorous,
It's fun to love, free spirit,
But smell, smell, yellow haired person.
Now you start to see everything from
60% of Americans smoke
or chew or dip or spit,
And now you start to see the swing.
I have to take a decision and there are six hours
go home
And I might smoke two packs of cigarettes
on the way home.
Because now I'm stressed.
Now I'm starting to feel very bad about this because
Now I have to go face my child.
And I talk to my child,
and I walk in the door,
and he talks with me.
He said: "Dad, you will die Like Uncle Bob, right?"
Blast!
Like that.
That's what happened to me.
It feels like an explosion.
You know
there is a big chance I will do it.
That's my enlightenment.
It's been a long time
That's how I am.
And, my passion for my children,
And my wife is so great that I will defeat her
Okay, so I make a decision.
It was July 17, when I told my child,
"I'll stop."
"I promise, I will stop."
And, right hand to God: "I will stop,"
"I'll stop."
And he said: "All right, I promise, right?"
Well what do you not tell 10 or 11 years
is something that then doesn't do it.
Because they will hate you, and they will hate you,
And they will hate you.
Well he hunts me up America's big smoke
in November 1988
Do you see this fan?
Well, I use it when I'm around cigarette smokers
But I might be able to get rid of it
during America's big smoke.
American Cancer Society Day ask every smoker
in America to stop for 24 hours.
I chose that day.
I told my child that I would stop.
And, I do.
I get a call from every Philadelphia news station,
television station.
I got a call from CBS this morning with Harry Smith.
I got a call from ABC, I got a call
and they picked me up with limo
they took me to New York.
No one has ever stopped smoking in public,
especially Winston men who on each billboard,
every magazine, everywhere For eight years now,
happened eight years
And then he bites the hand that feeds him.
My brother is dying of cancer.
I promise my children that I don't want to hurt me like my brother
And I have seen so many people dying that I am not
will do this ad again.
I can't do it.
I can't be physically, and morally, do it again
Image is a big concern for the tobacco industry.
We chose this week first
one of the leading image-making industries.
The tobacco industry has really played to the top
from what he will do tries to derail the policy.
A long and difficult four-year trip down the tobacco road
has arrived at the end of the win
The biggest financial recovery in history
in the world.
We arrive at the final destination,
And that's the goal tobacco justice
Almost 33,000 lawsuits against big tobacco
The priority is set.
So now if someone sues, and you get the same disease
so on, and so on, and so on, and so on.
So they sit around, and say: "Let's come in a way."
And they go to a meeting, they go to a private meeting
according to the tobacco file that I already know.
And they say: "We have to find something"
"That will stop these lawsuits."
Well, this is what you have to do
big tobacco people
You have to give us some money back
so that we to convince our constituents
that money, Because we are sick and tired
pay for medicare, and medicaid
rehabilitation and prevention
because your product has harmed us and our country.
Michael Moore did it in Mississippi.
Michael Moore takes large tobacco, says:
"I will sue your donkey."
He is the only one who does it.
She sued, and won 12 billion dollars.
So, it becomes even more important
that they justify this money is spent.
Even if it's for a year, or two.
They never said they would use it forever
in 25 years they will get it.
Florida said, oh me.
I want some of that.
We have the same problem.
We also demand.
They have 11 billion.
Texas does it, they get 13 billion
Because it's all based on per capita
and pro-rated number of residents.
Minnesota does it
Four states get 46 billion dollars in a matter of weeks
46 billion.
Well, every other country wants to touch... that piece.
We want some of that.
We, we also pay for drugs.
So let's look for numbers that everyone can live together.
They generate 200 billion.
Plus 46 who left before the four states.
And they give the attorney general 72 hours
to enter.
And the only way they get money
if they enter even without knowing what is happening
And you will get your money for the next 25 years.
Every country does it, okay.
But, in that decision in 72 hours they must
a sign that they will not let anyone in their country
demands big tobacco
That happened in 1999, and MSA became the first bailout.
Yes, we need it for children.
We need it for children.
We need it for prevention.
Education.
Intervention.
Termination.
We need everything.
Like you, the nation The Attorney General has
struggling to help reverse surprising number of victims
tobacco takes our society.
And to protect our children from lifelong addiction
This plan, in short, will produce large tobacco
from behind our children
They have money.
They enter.
And then within two years the money is gone
They put it in bonds, where they can't pay it back
They use it for road repairs, waterfront restoration
They use it for health the new computer department,
states do not use the money they say
they need, and tobacco companies now
give all this money to the state.
And no one knows that in 48 hours after them
give up 246 billion dollars
they raise the price of from 48 cents cigarettes
across the board, to form 246.
No one cares about that, no one wants to talk about it
because it's not scandalous enough.
The tobacco industry has conceded defeat.
And we have settlement historical proportions.
What is New Jersey doing?
They sell all their money in a bond.
Now must be paid back
and New Jersey don't have money to pay it back
There are eight states that have done that.
Other countries are wasted money in all things
but prevention, education, termination.
So there is more corruption, there are more governments
intervention to keep tobacco alive
and maintain a large tobacco monopoly
raise half a trillion dollars a year.
Half a trillion, if not more.
That's what they admit.
At the time of the Minnesota Court case
in 1998, the state of Minnesota didn't just look for
compensation in financial terms,
but requires the tobacco industry
place everything previous confidential documents
in the public domain
And since then, we know industry road map
and what happened since the 60s.
So only in retrospect that we really understand
how deep and pervasive the effect
at the government level, at the research level,
And at the level of individual ministries.
Because tobacco levels start to fall to maybe 20%
or below 20% You enter the hardcore group
from smokers who do not smoke from pure seeds but they smoke because they are addicted
and they have physical needs for nicotine in their lives.
I started smoking at age 12.
And, really if I think about that, my daughter
not too far from 12.
And thinking of himself smoking is cigarettes
really just sickening
The first time I smoked a cigarette a few of me
friends have come to spend the night.
And one of the older who has brought a pack of
cigarettes from his father's carton.
We proceed to go to tree house across the street
and we smoke entirely pack cigarettes
I remember that made me sick.
That makes me dizzy, but more importantly
I remember from that time on
want to smoke.
So, at 12, I mean you can't really get out
and buy a pack of cigarettes.
So basically I will do what I can.
I will take
burn cigarettes from the ash tray
When my mother doesn't see.
Or, take a cigarette
get out of his backpack
Or, worse, I will take cigarette butts
get out of the ash tray, that is really disgusting.
That's not easy.
I might stop seven, eight, nine times.
And I hate myself again.
My child looks at me, and he looks very disappointed.
He knows I smoke.
He knows that I just failed miserably.
But when the mindset says that I need to stop,
I want to stop, I have to stop, I will stop.
And then you try and you fail, you try and you fail,
You try and you fail, you try and you fail.
After a while you say it, read it, I'm done.
I will go to my grave to smoke.
And those people are facing
almost all the risks
Those are the people will be taken into account
99% of lung cancers
Chronic obstructive pulmonary disease
and heart disease caused by smoking.
We always need interference
to really shift the market and market power.
And I believe the Hon Lik work is as the inventor
of the e-cigarette really represents
This interferes with changes
Just brilliant, brilliant, brilliant
moments in time many things come together
and Hon Lik took it and really made it a reality.
Hon Lik appears with this brilliant discovery
and that's the sign a true innovator, okay
Someone who can paradigmly can shift something
a new way of doing things.
That happened in 2005. Initially, I wasn't so excited
when I see it only reads the manual about it
because I am a non-smoker.
When I actually saw the product
with steam coming out
I know there is something there.
So, we do it for about a year.
So I officially form Siterra
in September 2006 and we launched it.
Really our big breakthrough is a CES show January 2008
I'm here at CES
and, I am very interested in in gadgets and objects.
But, this caught my attention.
This person is here, and he doesn't smoke beside me.
Because I don't smoke on the show floor
But he doesn't smoke.
What exactly is on NJOY?
NJOY is an electronic cigarette.
And the way we do this, do we take batteries
From the battery we have a patented evaporation system.
So what you see comes from the device
not smoke
It's steam.
This is a hit from the show and becomes written
in a collection of magazines, and even online.
This is a huge memory vacuum where I can
My first e-cigarette
What I know is what I got in 2007
two or three e-cigs.
One from China, one from America, one from China
somewhere in Europe
And I play with them, that's all I remember.
And that's a beautiful thing, like really amazing
But they are also very bad.
I mean, they are, as they are, a proof of concept
And I'm fascinated by the potential here.
Thinking, oh God, this will be the product That can change the lives of smokers.
But, this won't do it.
And then I think, well, God, there must be someone else
say the same thing as me, think
close, very, very close.
So, you know, where do you go?
You see on the web.
And nothing. There is no.
Some clever ads, If you are kind, you know
iStock people photo images.
I think, God, we need talk.
We need to start a conversation.
And a better way to do that than the most
ancient form of internet communication,
A forum, that's what we need, a forum.
So I arranged it one night, I thought, December 2007.
And,
there isn't much happening
So, I went up, like you did
on the internet, and say hey guys
If you want to talk about it it comes to my website
And people come.
And we started talking about
What is this product?
Where does it come from, who sells it,
how much is it?
But especially
These things get better.
How will they be better? You know? What...
And we are very anal about it.
So we photograph
small pieces of metal
and connections and screws, and things like this.
I think I've seen a news story on
CNN, or something, about this new gadget called
an electronic cigarette
And I am a heavy smoker.
So, you know, I like electronic goods
and gadgets, and I smoke
about two and a half packs a day.
So I think, well, whatever it is
it must be for me
So, I'm online and
I found it
and back at that time, you know, 2007,
All you can buy are these big items
Large pen style e-cigs.
And I bought it, didn't think much about it
And it appears someday
and I combine it
and, don't really think it will be too impressive But I took an obstacle, and I was stunned I was really stunned.
That, I don't believe
how close it imitates the sensation of smoking.
And I remember that day, four hours passed
and it occurred to me that I had forgotten
to smoke
I'm just amazed by this
far more than I thought.
But there is one thing that I don't admire and that's according to taste.
That feels terrible.
You really don't know, In those days, you didn't do it
know where the liquid comes from
You don't know how it was made.
You don't know what's inside.
At that time, you might be lucky if
You will get a small plastic bottle
with some liquid in it that reads,
"vanilla" or whatever.
And so it is.
There are no companies in the United States.
Everything is being made abroad at that time
And I was really surprised by that.
So, at that time, it's not about getting started
a company for me
It's about creating liquid that I want to vape
That's all.
So, I just started
trial and error, lots of trial and error.
I go out and buy all the tobacco I can.
I buy cigarettes, pipe tobacco, cigar tobacco.
And just make this mixture of giant tobacco
And what I decided to do is
I went and got five coffee makers
and I deliver it to my kitchen table.
And, I brew, basically tobacco water.
And I will use that water as the water
filter it again.
By the time I'm finished, I have the base
highly concentrated tobacco reduction.
And this, this is the main spice.
I go to ECF
and I ask if anyone wants to try
my new smoke juice, At that time I called him.
And, you know, if you want a free sample, tell me
and I will send it to you.
And kind of think maybe, 12, 13 people will answer.
And I have more than 300 replies.
And it takes about two weeks
and I get all requests.
And then wait starts.
And that is the longest week of my life.
So I will never forget about six days later
I got an email
From someone I know is taking that sample.
And, and I remember I had to pull over
before reading the email because I think, okay,
well it will all come to this.
Either they hate it, or they like it.
And, so I pulled over
I saw the email and said:
You have to tell me how I can buy this.
And, I thought, okay
Maybe we have something at that time.
It was around 2010 and I saw a friend.
He has a cigar, like,
You know, e-cig.
I asked him about it and thought: Oh that's cool.
A few months later I did research
and I am online and I find there is a company in the UK
it sells devices that are better than what my friends have
and I bought it.
And the day when e-cig arrived
is it a life changer
Literally, as soon as I start using it
I never smoke again.
I lost it one night when I was out with friends.
And in the morning, I can't find it, and it's gone.
And everything is quite expensive right away
You must order it from abroad
and I can't afford to replace it immediately,
and I can't have even if I want, there is no store
There is no place to buy it in Australia at that time.
So I returned to smoking.
My sister died in
34 years
of non-Hodgkin lymphoma
in his lungs
And, there is no question that it is smoking
who did it for him.
And, I've tried to stop for years
and this is what happens, game changer,
That changes everything for me.
Can't buy it Local seems crazy
So I started a business and that's good.
That is almost word of mouth in the beginning it was indeed
just an online store
But it starts to get some attraction
side of the hobbyist that you see today
really starts very, very early
with this kind of real obsession
exactly what this device is.
And what makes two devices different.
And that's really how it all started.
As we have seen in many ways other technology fields,
Suddenly a comfortable way where public policy
has pushed the tobacco challenged by something new.
I don't think that people are good in the health side of society or tobacco side, expected how consumers will respond.
Because it seems like that the initial formulation
e-cigarettes meet the needs of a smoker to have what they are
really what many of them want, 70, 80% want.
To get nicotine pleasure without get a damaging effect.
Have we got a solution for you?
All smoking is exclusive everywhere electronic cigarettes
Are you ready for change?
In 2009 and 2010, US customs agents
confiscated nearly 1,000 sending e-cigarettes
in the US port
They make the determination to do it
drug delivery tools
That's because the battery is operated
it's a tool.
And because it's under their FDA drug delivery
There is no FDA approval for that,
that they can seize the product.
And they thought, maybe I guess
half a million dollar product.
And the product, when they get it back, is worthless Two e-cigarette companies, smoking everywhere and NJOY, sue FDA
in 2009.
At that time we were quite pessimistic
and of course, We don't have a place near that number
people who use products.
This is an industry that needs everything
help it can.
One of our moderators Actually day after day
checking court documents
and find out if already has an update
We are in tenterhooks.
I mean, I'm talking about ECF will only last two years,
But right away, we were thinking about everything
will just disappear
There really is there is no certainty whatsoever that judgment will return
what the FDA did at the time.
There is definitely a sense that makes sense
If the decision is derived to support FDA
possibility that will mean end of industry
before that really had a chance to get off the ground
I submit a short amicus by appealing
in 2010 to support their case.
And we win.
District Court AS for District of Columbia has issued a decision leading global gift
brand of electronic cigarette brand NJOY
for the initial command tries to prevent
FDA holds, or refuses to enter
to the US that is electronic cigarette products
We heard the trial in September 2010.
And actually on Pearl Harbor Day, 7 December, choose
three-nothing that benefits us
The FDA tries to appeal again.
They reject it.
They announce that they will not appeal
to the Supreme Court.
There are many celebrations in progress.
NJOY is a hero in this industry.
Because it has brought that case to the end of the conclusion
they are actually
Because without it, I don't think of other people
can move to the plate.
I remember thinking so
This is the beginning of the industry.
There was a new warning that morning
e-cigarettes may not be as safe as they seem.
New England medical journal said e-cigarette
users are five to 15 times more likely
to get cancer formaldehyde
compared to long-term smokers.
Formaldehyde is a chemical toxin found on the device.
This is the inner part of our journey where people
actually using this device reach out to us
They feel they have to save their lives,
but attacked.
Initially, we were skeptical.
Just like everyone else, we have seen the headlines
that vaping might be more dangerous than smoking
cigarettes.
This is a dangerous product.
This is a nicotine poison product.
New studies show that e-cigarettes are more deadly
from ordinary cigarettes?
This really makes me worry.
This product which exposes you to various
toxic chemicals
Understanding more than one billion people
will die this century from smoking
We know that we have to find out the truth.
Because I am not a smoker, or vaper,
We pack our goods and head all over the world
to meet with leading scientists and health experts
to find out what is really happening.
I think the first thing the world needs to know
about vaping is that all losses
and the billions of lives we are talking about
and in tobacco use, comes from smoking,
Come from that fire
and inhale smoke.
Being toxic particles, poison gas.
That is what does damage.
The real problem is if you make tobacco light and you breathe it,
This is bad for you
If you put a piece of beef in the oven
and you care too much about it
and you eat it, it's bad for you.
Whatever you specify light and inhale or swallow
it's bad for you
If you don't smoke, you have solved the problem.
We know how to deal with smoke.
So, I think people who do this
every morning, like Clinton when I first ran
for the president has a sign that says,
"It's a stupid economy."
To remind him every day what to focus on.
This is very simple.
This is stupid smoke.
Normal smoking at least 4,000 toxicants.
Includes... nicotine too.
And if the consumer will take it all on the ship
they are... one of two of these consumers
will develop disease and die early.
Strong evidence to support it.
If someone says: "Bill, can you think"
"product parameters to replace cigarettes."
I have theoretically said it: "Well, it will be"
"99% less dangerous than cigarettes."
"That won't make addictive no smoking."
"That won't encourage anyone to switch to cigarettes."
"And that will help many people stop smoking."
That is the ideal solution for the cigarette epidemic in this world.
And that is called vaping.
This is not smoking.
There is no tobacco.
Nothing burns.
Vaping using batteries,
the power of the atomizer,
which evaporates liquid.
Which is possible, or maybe not, nicotine in it,
has a taste, and is made with FDA approval basic food grade liquid.
Let me be the first interested in most
The hardened smoker I saw as a general practitioner
start giving up with this usage.
That really triggers my interest
with the whole idea of changing this idea
stop above his head not about
denial and withdrawal
But about something interesting
and something better than smoking.
This will be the biggest one contribution to public health this century
This is a very transformative technology.
And think back a hundred years or more
When cigarettes were first discovered,
it's transformative
That happens to all other types
tobacco products
E-cigarettes will be equally transformative
This can save a billion lives.
Whenever someone attacks a promising alternative
for big problems
and you have to ask, why?
The answer is money.
Money!
And one of the most interesting alliances in history
Well there are a lot of forces playing
pro-vaping, and anti-vaping.
And it's very complex.
The war on vaping begins with an FDA attack.
But they are not the only on their side
To fully understand this alliance formed,
we need to go to South America
and theories from baptists and liars.
In many countries, they hold periodic voices
to determine the fate of alcohol sales.
The form of an unholy alliance between preachers
who doesn't want alcohol is used in their community
and bootleggers are willing to sell alcohol
when and where is it illegal
They like to help preachers limit alcohol sales
because it kills their competition.
This is a classic example of my enemy
is my friend.
At the end of the day They both toured the city
with the same bumper sticker.
Unfortunately, the districts that choose to limit alcohol
sales have a higher interest rate drunk driving casualties.
We see two equal sides in vaping war
You have bootleggers who oppose vaping
for business reasons
And you have preachers who oppose vaping
on moralistic grounds.
Good let's talk about the bootlegger side.
Remember big tobacco?
They don't like their for one trillion competition
dollar business
Analysts say electronics, or e-cigarettes
will be a two billion dollar industry
around the world at the end of the year.
With some sales predictions going beyond,
conventional cigarettes within five to 10 years.
Cigarette companies realize
e-cigarettes are now a threat
for old business
And what are they?
This is one very rare case where you have
such controversy about the product.
And to that point people don't understand that
This is the main competitor of tobacco cigarettes today
The e-cigarette is the main one competitors are tobacco cigarettes.
Some people have changes in behavior,
hostility, agitation, mood depression,
and suicidal thoughts or actions when taking
or after stopping Chantix.
Some people can experience allergies or serious skin reactions
for Chantix, some of them can be life-threatening
Patients also report trouble sleeping
and clear, unusual or strange dreams.
Talk to your doctor to find out if the recipe is
Chantix is right for you
Drug companies know that doctors hold all
real strength in the business of prescription drugs.
Solve nicotine addiction.
Meet your doctor about treatment.
While they spend nearly four billion dollars a year of direct marketing to us,
they spend estimates of 24 billion dollars a year
direct marketing to the doctor.
Large pharmaceutical companies are also full of love
known as Big Pharma, wanting to protect them
six billion dollars of nicotine replacement of business therapy.
They don't just try to ban
all of their competitors,
Non-smoking alternatives,
But they try to promote gums, fillings,
throat lozenges and FDA-approved drugs as the only effective one is to stop smoking.
I'm not a big fan of Nicotrol, Nicaband,
Habits.
Inhaler
Which contains exactly The same thing with vaping
devices have
Propylene glycol
The only thing I don't have is taste.
Nicotine replacement therapy
which is not an attractive product at all.
And that doesn't deliver the desired success.
Okay, I'll cook purple.
He got a prescription from his doctor.
This is also found on the table
Anti-smoking drug Zyban.
But it is destroyed, cooked, and injected
This gives cocaine like cocaine.
Each hit the scar,
skin abscess, collapse,
and blocked arteries.
Injury due to Wellbutrin
injection and Zyban.
This kills six people in Ontario.
People go out and get recipes for Chantix.
No, it's tracked quickly through the FDA.
This has a black box warning on it.
Can cause you to have suicidal thoughts.
Can cause you to commit suicide.
But it's okay, let's continue buying and selling that crap, you know
If you see United Kingdom
and strong evidence that is being built by
Robert Wist, it shows without a doubt
e-cigarettes have been replaced
nicotine replacement therapy, drugs,
as a preferred way for smokers to stop smoking
or to replace their cigarettes.
So if you have a pharmaceutical company
who starts to see your market share
on nicotine replacement therapy
slide relative to this... up and coming
e-cig people, what will you do?
You will sit on your homeless and do nothing
Under Korean law, electronic cigarettes
are considered cigarettes.
Until comprehensive studies prove that e-cigarettes
free from danger, and contribute to quitting smoking.
Nicotine patch or chewing which is scientifically proven To be safe, it must be promoted.
It makes sense to find large tobacco and Big Pharma in bootlegger camp, Because they sell goods.
But that confuses us when we find national
the government is there with them.
Governments around the world are the biggest
shareholders in cigarette income.
By using the United States as an example,
in 2010, that year the FDA went after vaping,
Federal Government collected 15 and half
billion dollars for tobacco taxes.
Just three years later, After vaping began to take off,
Tobacco taxes dropped by to 14 billion dollars That's a difference of one and a half billion dollars.
The e-cigarette industry must go out of business.
The government gets billions of billions
of billions of tax revenues.
But not just the tax.
Some countries actually have their own tobacco companies.
China National Tobacco Corporation
is the main supplier of cigarettes.
This is 100% owned by the Chinese government.
So basically, the Chinese government
is the largest tobacco company in the world.
Japanese tobacco has a Camel brand.
In addition to both, there are 14 other countries
who owns a large tobacco company.
So who is the preacher?
Unfortunately, this is a smoker
go to for suggestions.
Their medical professionals and other health care
organization.
Like CDC,
FDA,
and world health organizations.
The fundamental truth, I think so the battle in the end becomes very personal.
It becomes public health versus the tobacco industry.
Tobacco control has been decades
the same thing.
Only, you know, screw up control
a little harder, increase taxes a little more.
Do plain packaging.
Nothing I disagree with.
But, when someone comes out really gets out of the left field,
I don't think they know how to handle it
Existing groups sort of responsible for that
around the world, feel really they are in
last leg, last push
will only end this story forever
And now we can't let the e-cigarette
to quell the progress we have made
prevents nicotine addiction and its deadly consequences.
How shocking to hear, I almost, you know, offended
When I hear, colleagues say something about e-cigarettes that we know, or they must know
really wrong, exaggerated, or frightened.
Too much happens.
We don't know enough about research in terms of
long-term risk.
The jury leaves this one.
They may or may not help you stop,
but there are certainly certain harms that they can cause.
We don't know about vaping.
This is the same as antifreeze.
We used to have very dangerous products
and the creator It used to lie about that.
We now have a much safer product
and public health people lie about it.
We know they don't really allow people
to stop smoking
Now there is more evidence that
This is the gateway to smoking ordinary cigarettes
Because they make chocolate, and other flavors.
What is happening?
Frankly, they don't think they can see clearly
Sometimes when it comes to products
which involves nicotine, like e-cigarettes.
Because of the association with tobacco alone
seems to wipe out sunlight for these people.
And they cannot see facts as objective
as they should do.
In the minds of many people, nicotine is so close related to tobacco and smoke.
That they are not separate.
This is just one component
on cigarettes
What we always say in smoking cessation services
nicotine is the same as addiction as heroin and cocaine.
But actually, now we find more
once you take it out of cigarettes
which we know has other chemicals
increases the action of nicotine,
It seems like it's not so addictive.
You never see anyone sniffing pure nicotine
You never see anyone pure nicotine injections
No one wants to inject or use nicotine in pure form,
and you know it will be much cheaper
to get nicotine as a solution,
not to use, to take it from cigarettes.
But everyone likes cigarettes because it is so not only nicotine
This is not too dangerous in itself.
Some people say, Well, in terms of risk
Maybe at the level with, say, coffee
or something like that.
Nicotine is a mild stimulant.
We have data from Sweden where they have
very large levels of nicotine use
lifetime use
The rate of lung cancer is half
from all of Europe.
The rate of heart attack is half
from all of Europe.
And the reason is because of the tobacco they use
is smokeless specifically Pasteurized products called Snus,
which is a product of harm reduction, many are the same
like electronic cigarettes.
And so we know that how come nicotine use for life
You can't measure significant health
impact of that
The data we have about that is, it really comes from
See people using fillings and gums.
And the data shows that you can use nicotine
for years.
Many people have gone into lifelong users
including I can say my brother,
without additional risk, but a dramatic decrease
in the risk probability.
And I think part of that is the way doctors,
Nurses, health professionals trained
and the way they send their messages ahead
they often don't know The fact is very simple.
What I am very disappointed with myself
and in our movement, especially around
convention framework for tobacco control
is that we don't recognize the simple role of nicotine,
nicotine molecules,
and possible tobacco on reduction
Frankly you don't make people move
and especially not one 1.4 billion people
to move by giving them a sermon.
And talk to them and say, You stop, or you die
Here are some nicotine replacement therapy, or chewing gum
or your patch, You will only be allowed to use it
for 12 weeks
Because you are a bad person, you need to stop smoking.
And use this and then let's hope that we can fix it
And that is a gap, and this is a big failure.
What surprised me, in my career, which expanded
from working in tobacco in South Africa through whom,
is how rarely we really make a point
very clear, that nicotine addicts, tar kill
A very simple separation from what is in the product
But we have known him for years.
That's original General Surgeon Report
in 1964, clearly stated
Long-term use of nicotine alone recommend
very little to not harm people.
Do the professionals really know
How do people die from smoking?
And then you can That annoying fact
If you ask a question, say
doctors in America:
"Does nicotine cause cancer?"
Simple question
What causes cancer?
70% of them will answer yes.
And science is really clear Nicotine is not a carcinogen.
This is an addictive agent.
So it's part of the ritual and its appeal
of people who smoke.
But it's not nicotine that kills,
it's tar and smoke.
We are not honest with our patients.
If health professionals, and those in positions
trust, where people want to be told
or discuss stop,
You definitely want it have the right information
And that, for me, is surprising part, in myself, is me
Don't know nicotine is not carcinogen.
So where should I be in a position to help
my patient, or family member who smokes
with less dangerous products
so they, if they can't stop or stop smoking
at least they will switch for something less dangerous
And dear, health professionals
especially doctors usually
not in the position where they get
feedback when they are wrong
Very honest to say that I am personally wrong.
The FDA itself funds scientists come out and say
that vapers are exposed dramatically
less toxic than
smoker.
And they are exposed to to a very similar toxin level
as a non-tobacco user.
Unfortunately, FDA officers, when they are
Talk to the news media, don't say that.
The dilemma is you, You can't get 1.4 billion people.
This is the size of the Catholic church.
This is the size of the Indian population.
All to stop smoking tomorrow.
That won't happen.
So the alternative is to provide safer,
unsafe, but safer alternative.
All other products are far less
dangerous.
However, the health of our society agency says:
No, no, you have to do it really stop all tobacco
and all use of nicotine.
That is their goal.
When we see an argument against vaping
from the preachers, it seems that there is a problem of self-esteem.
No one likes to admit that they are wrong,
Especially when they are experts.
My name is Serena Chen, I'm with
American Lung Association.
Every time we watch a public hearing about vaping
it's interesting to see it's one of the main
Anti-tobacco community
also a small economy itself.
Cancer, heart, and lungs, for the last
20 years, advocating their tobacco control
all have been financed with pharmaceutical grants
and contract.
I found the cancer Industry 150 billion dollars.
The American Cancer Society, you know,
most profitable nonprofit organizations out there
Every ad on television that you see
for gums, fillings, and lozenges for Nicoderm,
Nicorette, and do lozenge
he said, sponsored by the American Cancer Society
and that's American The Cancer Society logo on it.
Each country has a chapter, every county has a chapter,
And every city has a chapter.
17 to 18% of the money goes into research.
The rest goes to salaries of millions of dollars
of all CEOs, CFOs,
COOs, CDO,
CLOs
Everyone has... and so on and so on and so on.
I only know that people still donate year after year
after year after year and we have more roads
and more relays and more ribbons.
Because people don't do what the problem is
needs to be done.
And that is, stop the source of the problem
You go to the river, You see the baby floating down,
dead babies float down.
You attract a dead baby, I will attract a dead baby,
one more baby who dies out, pull out a dead baby
What we are doing is just a reaction, backing off.
Look, go to the beginning from the river mouth
and see who throws the baby in
Then stop that person then maybe we won't have
I know I'm annoying here, but
as simple as that.
If the tobacco model is as we know it to change
will be out of business
They hold the phone,
they don't want the phone to die.
Then I started investigating the product
and I can see its potential. I'm also worried,
because the potential is very high.
I say, wow, my smoking cessation center
will be out of business in a matter of
Several years.
So we have bootleggers
with their billions of dollars.
And we have preachers
with a loud voice and a trusted brand.
How can this truth survive,
especially when the vast majority of vaping supporters
is a collection of labels from vintage that are not organized.
And their hardest group are cloud hunters
For the first time, Quitting smoking can be fun.
You don't see the website devoted to the latest patches.
You know, you don't see chat like that.
You see lots of chat on forums and so on,
people talk about this device, how to use it
So, this is rather interesting.
This is a kind of little sense of community.
They gather together.
They are a group again.
They are family.
They are persecuted, he is persecuted, and he...
So now they can all get together
and they will no longer be persecuted because
they have done what we asked them to do
and that is finding safer alternatives.
But most vapers
are mother and father,
grandmother and grandfather,
your neighbor,
who desperately tries to stop
something that slowly kills them
I am from England.
I'm a father
An IT engineer.
A vaper
Archers
Chef.
A husband.
It used to be a chemist.
And,
It used to be a smoker.
I tried RT, and I tried cold turkey,
and I tried various things to try
to stop smoking because I know
it makes me sick
And the year before I quit smoking I have more than that
four serious chest infections needed
inhalers, and illegal drugs, You know, that's crazy.
Just five years ago I found this bad boy.
I did not get rid of it because well,
This is a kind of savior.
That day I stopped smoking.
That's all.
I'm out.
That's a pretty powerful thing.
I just got the device myself.
I don't need anyone's help.
I don't need a recipe.
I don't need a doctor who says that.
I don't need help from the government or health authority, or charity.
I just quit smoking.
That's crazy
That's kind of cool.
Meanwhile, people have the power to
help them stop smoking find themselves
in a conflict of interest.
Let's look at the FDA.
The FDA is known to have a history of hiring people
from Big Pharma, and then Once they are finished at FDA
they return to Big Pharma.
This is a revolving door.
Current Head of FDA Center for tobacco
is a former lobbyist for Big Pharma
who sells Nicorette sweets in the United States.
This is the same division in 2014 proposes a ban on 99% from steam products on the market
This will prohibit more than 99.99%
of all e-cigarette products in the market today.
In California, the state of senator Leno accepts
a big campaign contribution from Big Pharma,
while at the same time proposes rules
and taxes on steam products.
We risk losing 25 years of business
and invest two billion dollars
in keeping the next generation from being
addicted to nicotine killer drugs.
We have information from not only in California
Department of Public Health, which has been stated this device is dangerous and unsafe.
And they are currently in the middle of a
education campaign
You might have seen a number of from television ads
it's out now
You smoke pack after wrap
day by day.
Your day remains fresh
And then you will hear it from all health advocacy
group, Lung Association, Heart Association,
Cancer Society
all people involved in business
protect public health
will speak in support
American Cancer Society takes endorsement money
for nicotine patches and chewing gum
and then release an official statement
warning against vaping
For disclosure, I also don't or Pennsylvania smoke-free
ever received funds from anywhere
tobacco companies, from other drug companies,
or from any e-cigarette company.
Most anti-tobacco movements, large organizations
for the past 20 years, campaign for smoke-free children,
American Cancer Society, American Heart Association,
American Lung Association, American Academy
from Pediatrics, Americans Medical Association
and many more have been received hundreds of millions
from dollars from pharmaceutical companies
who produce and market nicotine gum,
release and patch,
and Chantix and Wellbutrin drugs.
Over the past 10 years organizations have been
lobbying to ban all non-smoking alternatives.
And we know they start with smokeless tobacco,
With Snus, with dissolvables,
With lozenges, tobacco release that comes out.
Then when the e-cigarette comes out
The first thing they do urges the FDA to ban them
in 2009.
And the FDA does it.
If you have this kind of triage, okay.
And then you have this Other people now eat
tentacles, cancer, lungs, heart, get all this money
from the government
Getting money from major tobacco settlements.
What should they do?
With all the lobby from great charities, it seems
the government takes a comfortable opportunity
to protect the benefits of their tobacco.
This category is threatened.
Countries like Singapore, Thailand,
maybe Indonesia, Australia
has banned e-cigarettes.
We just released a vaper from Australia
He smoked for 43 years.
He tried everything.
Patches, chewing gum, behavioral therapy, work .
Does not work
He heard about e-cigarette and he asked him locally
pharmacist, can he have it, he doesn't have it
Then he found the broken line.
Could he smoke?
He has tried the other modality of termination
They say: "No, that's illegal."
So it sends it to premature death.
Twenty countries have now e-cigarettes are prohibited
thanks, because the world health organization
told them to
In Hong Kong it is fined $ 12,000.
And / or up to two years in prison.
In Brunei, the price is $ 10,000.
This happens all over the world
where the country has been banned, or very limited vaping.
And you don't do anything about smoking.
So you are in a place where you can get cigarettes everywhere,
But you can't get an e-cigarette.
By banning all this the most harmless alternative
they really protect the cigarette market
A vaper...
... from Dubai,
He said that he had stopped smoking
two years ago with the e-cigarette.
But, he is forced,
by the government, because of the ban, illegally
introduce e-cigarette products in this country so that he can release his cigarette.
So you force someone to become, to do some
illegal actions to stay away from cigarettes
And I don't see any reason,
and common sense behind it.
In some countries you need a recipe for vape
But you can go to save and buy cigarettes.
In Australia, they prohibit vaping liquid containing nicotine
in it because they say nicotine is poison.
But they sell nicotine candy right in the department store
without any prescription
Then three black SUVs
raided my house
They have a search warrant, search and seizure warrant.
And they enter and they pass all my things
They are bagged and tagged everything they can find
related to electronic cigarette.
And, yes, they took all my stuff.
It's terrible, it's a scene from like
Like, it feels like that they think I'm kind of that
Colombian drug cartels, or something.
They accuse it I violate the unclear
tobacco control measures, laws
It is said, is illegal to sell products
it's not tobacco products
but designed to resemble tobacco products
Yes.
Laws are not written for blocks of electronic cigarettes
Law is written for blocks of cigarette candy
with a small red tip on it.
That is the law he wrote.
And the health department tries to stretch the body
this law and then use it to block
life-saving technology is crazy.
But anyway, they take all my stuff
and I have to close the business.
It's terrible after all success
people's lives, to have it closed and taken away
Like that, it's terrible.
I feel, I cannot let this go.
If I give up at that time,
A precedent must have been set
I can't possibly explain what it's like
to tell your family that
You will push forward with this matter
although maybe will bankrupt you,
But you will only do it because that's how it is
the right thing to do
And then in the end, after you have done everything
and you pass all these sacrifices
and all this pain
and all fights and arguments,
The court just ignores the argument
and only find you guilty.
The lives of millions of people Australians and billions
people around the world don't seem to care
And this is not about us.
Don't let a bastard win.
I think it's all for now.
One of the biggest vaping news in 2015
is when Portland State University comes out with a study
indicates that there is more formaldehyde in vapor
than on cigarettes.
Formaldehyde research is basically cheating.
People who do it...
Set the PV to the wrong setting
and it will dry the puff, No vaper can use it.
All the way to 12, I didn't try this
all the way through.
Good luck
That can't be done.
But they make the machine breathe it.
And then they assume this machine will breathe
So many, hundreds inhale every hour for the rest of their lives
for 75 years they project it.
And they add all these dry gusts
from dry sucking machines for 75 consecutive years.
And then said to be more carcinogenic
rather than smoking.
But, that is fraud.
Many of these researchers, they are mostly funded
by the Federal Government.
Food and Drug Administration
and Department of Health and Humanitarian Services
through the National Institutes of Health
and through disease control centers
fund most people who is trying
to ban e-cigarettes.
And they fund them to go out and lobby to ban
e-cigarettes
Although it's completely illegal
CDC provides a grant to Chapter of the State of Washington
from the American Lung Association
who uses the money to lobby.
This is what happened.
King five news.
For so many adults, this has become life
change interventions
Now at 6:30 a.m. a warm trial at Olympia
as a country tries to be the first in this country
to regulate e-cigarettes like tobacco.
Drew Nicholson's staff bureau chief see the proposal
it will make Washington vaping laws
some of the toughest in this country.
This is a violation of federal law to use federal funds to lobby laws.
But this is already underway.
CDC has been warned about that by the department
health and human report inspector.
They hear in front of the US Building
from Representative, Energy and Commerce Committee.
Tom Freiden is warned that he can't
insist on giving the grant
the state health department that they lobby the law.
He put it in wine
So this is already going on, This is why all of these cities,
city health department, and state health department
directors have issued a ban
e-cigarettes because they don't want to lose
their CDC funding
every researcher who comes out and produces
a news that tells e-cigarette contains toxic chemicals
get another 10 million dollar grant from FDA
or national health institutions.
Nothing motivates people like fear.
Especially when it concerns their child.
You know this last report was found almost
two million secondary schools and high school students
have tried electronic cigarettes, or e-cigarettes.
That triggers some alarm bells and this week
40 attorneys general request in the US
Food and Drug Administration to manage e-cigs
hope that in 2020 we can get
Last month smoking rates among young people
down to 16%.
It's under 10% now.
Five years ahead of schedule.
And that's because of e-cigarettes.
The authorized party then confused the water
By saying, well, maybe that reduces danger
but maybe not.
And we definitely need more research.
But of course, we need more research on everything
What do you think, is this a question?
are they bad for you, or we still don't know?
I think what we can say is basically
they may or may not can help you stop.
But there are certainly certain disadvantages that they can cause.
And definite weaknesses are in different environments.
So if they make children addicted to nicotine
it's a very bad thing
Almost all teenage users every day
both smokers, or people who smoke.
And the problem is, the researchers did not reveal
a lot of data on daily use.
So only two surveys ever asked people,
Do you squeeze nicotine, or not nicotine?
And they found 96% of all non-smokers
who ever used the e-cigarette in their lives
Do not use nicotine e-cigarettes.
You have called this with deep annoying in the past
And why?
Well, if you start with the e-cigarette
there is a real possibility that you will become
nicotine addiction
So called the gateway effect is used as the reason why
e-cigarettes should not be used
If the child starts with e-cigarettes that lead
as a gateway to stronger ones drugs and smoking.
There is no evidence to support it.
Only apply the first principle to it.
If the product only contains nicotine
and another nicotine and tar
I don't think you need a 10-year long-term study to say it The first is definitely a better choice for a smoker
who wants to stop, from the last.
You don't think they have something
So powerful that vaping and e-cigs are very deadly
and dangerous, formaldehyde, carcinogens,
Nico, the... This is all nonsense.
If you see Great Britain,
e-cigarette users until the end of last year
70% of them think that e-cigarettes
safer than standard cigarettes.
That is their perception.
And within six months, the falls
to perception level around 43%.
So through misinformation, bad science
it's painful category
Allow me to ask about other people
around people can smoke e-cigarettes.
Are used ideas smoke, I mean we know
that with cigarettes, but some researchers say
number of potential carcinogens in vapor
potentially very minutes
it's actually not important.
I mean, don't you agree with that?
Well we don't know what in more than 200 is different
E-cigarette products out there.
What we know is that there is nicotine.
They must be accurate and responsible communication
from facts to consumers.
And the agent in charge
will need to weigh them very careful words
The danger of e-cigarettes is clear.
Electronic cigarettes are now no better than Joe Camel in the past.
For all cigarette smokers today
switch to e-cigarettes tomorrow,
Millions of people will definitely live significantly reduced.
This is a smoking habit that kills people.
This is not nicotine.
People smoke because of nicotine, but they die
because they breathe smoke.
We don't have tar, smoke,
or 4,000 chemicals plus go to your body
There is no evidence that vaping has caused
or related to any disease.
And we know it's helped several million
people stop smoking
So billions of lives that we try to save,
It's better to do hell a lot more than we do now
because now the army is not big enough
Many people don't even want to fight again Because of us, this is a hard struggle.
People are tired and tired and frustrated
and angry and upset
and upset with the fact that we can't fix it
because it's true, and that's true.
But things don't look good.
Current figures indicate sales of e-cigarettes
is down
Europe has just passed all types of regulations.
They will take advantage of the product from the shelf and out of the lives of thousands of people
who tries to stop smoking.
This will close the market
for independence
This will be the majority of control of the tobacco industry who produces the device
And I think that will be a destructive thing
to the entire vaping industry.
I'm very disappointed in the way things happen
Here in Poland we have
more than one million vapers.
And we estimate that
after that
heavy laws
it will be 500,000,
no more
We try to find a way...
... to...
... fight.
This is not easy because PPD already exists
a law in the European Union.
In the US the same thing.
The FDA has just issued all new regulations it will make millions of people smoke.
The FDA estimates that 90,
more than 98.5%
of all e-cigarette products in the market will be prohibited by their rules.
All e-liquids will be banned.
This is not a proposal rules to protect children,
like the FDA has presented it incorrectly to the news media This is a plan to ban B.
You know what the FDA will do,
You know what the EU will do,
You know what Germany will do,
You know what Malaysia will do,
You know what Brazil will do,
You know what Argentina will do.
We all know, die cast,
the cast is formed, the stage has been set
and the script is written
End of story.
Why?
Because no one cares.
One billion people.
One billion people, miliar one billion people by the name
They each have names.
And if you and I are so in discussions with them,
Is it unfair and fair? is responsible for providing
are they correct information?
The question is, how many proofs are enough
for that one person sits in front of you
So if you are a nurse, or pharmacist, or dentist,
And that's your patient, and they ask you,
"I want to use an e-cigarette, what is your view?
Then you can't say:
" We need to do further research. "
That doesn't help.
This is irresponsible.
People need to know the truth about this product.
And they need public health people say the truth
about the risk.
At least 95% are less risky than smoking. public health,
the biggest breakthrough is historically linked
with two things that are really very simple.
One, you give enough people that information they are
can make decisions about
what they will do
And two, you give them the ability to act
on that information
This is crime
not to tell billions of people
who will lose their lives
because they smoke,
from alternatives
We lose
We lose fast and angry and big
and who will lose?
Smoker again.
Who is now trying to transition over
when they were asked and begged and cried
for years and years and now we have something
it's feasible, and we don't give it to them.
This is just embarrassing.
It's embarrassing.
This is not how people must treat others
Especially under the guise of public health
and love and love and freedom
and freedom and all that.
You know, I'm sick of that.
What we have here is the best kept secret
in tobacco cessation, tobacco reduction
is safer use alternative nicotine products
And that the consumer is rejected is true.
We have this big glare chance to do something
it will be a kind of rival eradication of smallpox,
or related to cholera, sanitation
as one of the biggest public health breakthroughs
we have ever had
And it's staring at our faces.
And that is not conceptually difficult.
And we have an example of where it works
and we see things like Swedish Snus.
We have proof of the concept that people can get
nicotine them in a much more harmless way
and alright with that.
And that hasn't happened yet.
And I think it's true what drives me
want to stop
is looking at my uncle
dying of lung cancer.
And without shadow of doubt
he is the most original
and be careful
I've known in my life.
People will die.
People will get sick.
Someone who should have already had a chance
to grow old
Being part of the life of their grandchild.
I know directly experience that I experienced
and how dramatic the changes in my life
and my health has been.
I have seen dozens of friends and family members,
actually hundreds, really, at the end of life
which has changed immediately
by using this device
And the health department, like their names
the health department prohibits them.
You can still buy cigarettes.
You know, buy and use anything tobacco products that you like,
But you can't buy alternatives
which we know significantly, I mean like
more than 95% safer
And really I just, I don't want
My children must see me like that.
I want to be
can be there
for them more in the future
and extend my life
for them.
And, the point is
is what vaping has done.
Vaping has helped me stop smoking.
And for that, I'm grateful.
One billion lives are at stake.
The status quo wins.
Smoking is strong.
Fighting rages even when you watch this.
Large businesses and governments work together
all over the world to serve a little
at the expense of many people.
We see so many examples.
In our food system.
Our medicine
And now we see it in the drive to preserve
smoking and cash flow.
Sentencing one billion people to death.
Billions of children mourn.
Billions of broken hearts.
We can choose a better approach.
We can put an end to fear.
We can help our neighbors live better.
We can help our neighbors live longer.
And we have to.